Prita Choksy Shah

Go To Market Strategy; Banking; Yoga Practitioner and instructor; Travel designer

Coherentex-Finastraex-Intellect Design Arena Ltd

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A dedicated yoga practitioner and teacher, passionate about using yoga’s transformative power to enhance and improve life. A firm believer that adopting yoga as a way of life can lead to a healthy mind and body.

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As an avid traveller, have had the privilege of exploring 44 countries and have experience in planning itineraries that cater to diverse preferences and interests. Previously at Coherent, my tenure as GTM Strategy Lead in Banking was marked by driving new business development and formulating strategies that transformed digital banking practices. Our team's commitment to innovation in fintech has been central to our approach, leading to the successful deployment of forward-thinking market strategies. As the Digital & Core Banking Head for South East Asia at Finastra, I had spearheaded regional sales and product management, fostering strong relationships and tailoring solutions to meet the dynamic needs of the banking sector. My core competencies in strategy and product management have been the backbone of my professional journey, guiding financial institutions through digital transitions and API integrations.