Cristina Pedroza

Brand, Growth & Go-to-Market Strategy | Audience Insights & Market Intelligence | AI Integrator

Datalmaex-SOCIAL HOUSE, INC.®ex-Twofivesix

“

You know the great thing about being the type of odd-shaped peg who never fits neatly into one lane? You learn how to build structure around imagination.

More

I read culture the way engineers read data. Quant and qual led cultural intelligence is my edge, spotting the patterns that tell you where things are going before they arrive. That instinct, combined with deep CPG roots and fifteen years building insights practices inside advertising and media, is how I turn complexity into direction, uncovering the human truths inside the numbers, and designing frameworks that guide powerful creative work and decision-making. Through consulting and leadership roles, I have helped global brands, studios, and agencies identify cultural signals and emerging consumer behaviors before they become category-wide patterns, translating those early signals into strategic direction that keeps brands ahead rather than catching up. That work has looked like: - Shaping brand and campaign strategies rooted in consumer insights and market intelligence- Mapping whitespace opportunities and sizing markets to uncover new paths for growth- Facilitating workshops that connect business priorities to brand value and data-driven creative solutions- Leading and instituting data storytelling that informs market-ready strategic products I believe AI is transforming how we create, measure, and scale ideas. But meaning still comes from people. Technology accelerates the process; human understanding gives it purpose. My role is to bridge both worlds, unlocking intelligence, strengthening creative's business impact, and driving brand growth. Data-driven. Human-led. Data with a Soul.