Parin Sachedina

GTM Enablement Leader - Passionate about delivering ROI centric programmes for Revenue Impact

Greater Cardiff Area566 followers

Learning Pool

ex-SThree

ex-Liberoprofessionista

As a GTM / Sales Enablement Professional, I bring over a decade of sales enablement expertise, creating impactful onboarding and sales productivity programs for global teams across EMEA, APAC, and the US.
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Leveraging my ten years of direct sales experience and in depth knowledge of sales methodologies including certifications in Command of the Message and MEDDPICC, I collaborate closely with cross-functional stakeholders to design practical and results-driven enablement solutions that align with business goals and strategic revenue objectives. Working with multi tier sales organisations from BDR to Strategic Account Directors I have created award winning programs that have consistently improved performance and produced measurable revenue impact. I am passionate about delivering high-value programs that enhance sales capabilities and productivity within fast-paced, high-growth organizations.

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Career Timeline

GTM Index

LEARNING POOLJOB
1. GTM Enablement Lead
  10M
CYBEREASONJOB
1. Senior Sales Enablement Mg…
  2Y 10M
FREELANCERJOB
1. GTM Enablement
  4Y 7M
2. GTM Enablement
  4Y 7M
OFFICE DEPOTJOB
1. Head of Sales
  2Y 10M
PEOPLEQUEST RECRUITMENTJOB
1. Managing Dir
  6Y 10M
STHREEJOB
1. Head of Sales Learning & D…
  3Y 5M
LYRECO UK AND IRELANDJOB
1. Sales Training Mgr
  3Y 3M

Job: SThree — Head of Sales Learning & Development · 1998-07 – 2001-12 — When I joined S3 Group, they were a group of 8 IT recruitment companies with a serious ambition to grow. At the time their turnover was circa £100m and their goal was to double this specifically by increasing the sales staff & widening their geographical remit. At that time they had no formal training function so the set up of one was a key initiative in their growth strategy. As Head of Training & Development my specific duties were: • Understand the entire operational methodology of the business and conduct a full training needs analysis • Recommend training initiatives to the board that supported the business and financial goals of the group • Write and deliver an onboarding mechanism t…
Job: Freelancer — GTM Enablement / Strategic Sales Development Consultant · 2017-06 – 2022-01 — Project work focused on sales development for organisations that require improvement in commercial expertise, sales revenues and sales strategy. I also speak at business conferences specifically on these subjects. I am also retained by Wild-Dream Films as a consultant advising on selling ideas to broadcasters, developing sales expertise and capability in the team and advising on board level sales strategy.
Job: Cybereason — Senior Sales Enablement Manager - EMEA / US · 2022-01 – 2024-11 — Responsible for onboarding of all GTM employees: Enterprise & Mid-Market Sellers, Customer Success, Sales Engineers & Channel Account Managers. Designed & delivered tactical sales enablement programs across our sales teams in EMEA, APAC & US to drive sales productivity and growth. Worked effectively with key stakeholders and subject matter experts across product, product marketing, sales ops, sales engineering & sales leadership to ensure enablement content is up to date, highly practical & effective whilst meeting the gaps in knowledge & sales effectiveness. Certified in Command of the Message sales methodology and MEDDPICC and also have working knowledge of SPIN selling. Additionally I l…
Job: Lyreco UK and Ireland — Sales Training Manager · 1995-04 – 1998-07 — When I joined Lyreco, they were embarking on a huge expansion project called “Superleague” One of their primary goals was to be in the top 5 stationery providers in the UK. They were looking to increase their turnover of £75m to in excess of £200m within 18 months. Part of this expansion was going to be through increasing the size of their sales force considerably. My role therefore was to overhaul their existing training format to devise a more robust sales training methodology that would make the new sales people much more commercially productive. My specific duties were: • Conduct a full analysis of current training and its overall effect • Create an on-boarding process to embed impor…
Job: Office Depot — Head of Sales / GTM Enablement · 2009-07 – 2012-05 — I was headhunted to join Office Depot to revamp the whole sales enablement function, to improve it's impact and overall sales capability and effectiveness across the multi tier sales force including BDR Teams, Field Sales Reps, Key Account Managers and Strategic Account Directors. My role specifically included: • Conducting a thorough Training Needs Analysis to analyse & identify gaps in skills, knowledge, attitudes and operational processes throughout the multi- layer sales force. • Establish best practice through all levels of sales-people & subsequently sales leadership. • Build a sales learning infrastructure from on-boarding to a systematic sales training effort tha…
Job: Freelancer — GTM Enablement / Strategic Sales Development Consultant · 2017-06 – 2022-01 — Project work focused on sales development for organisations that require improvement in commercial expertise, sales revenues and sales strategy. I also speak at business conferences specifically on these subjects. I am also retained by Wild-Dream Films as a consultant advising on selling ideas to broadcasters, developing sales expertise and capability in the team and advising on board level sales strategy.
Job: PeopleQuest Recruitment Ltd — Managing Director · 2002-01 – 2008-11 — PeopleQuest was a recruitment consultancy providing sales people for the recruitment industry and specialist analytical / technical staff for the banking industry. As MD I was responsible for setting and delivering the company’s operational and strategic direction through positive management of staff, increasing sales through collective and personal business development activities and worked on marketing strategies to enable a competitive advantage. My specific duties included: • Developing the company’s business goals and financial budgets • Devising employee remuneration & incentive schemes to positively reward staff • Recruitment, training (on the job coaching & classroom) and retentio…
Job: Learning Pool — GTM Enablement Lead · 2025-10 – present — Leading the creation of an enablement infrastructure designed to advance Learning Pool's strategic objectives, optimize sales effectiveness, and accelerate revenue growth.

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Command of the Message Certification

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Parin Sachedina

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