Omri Gonen

About

Most GTM organizations don't have a strategy problem or a headcount problem. They have a systems problem.I've spent 15+ years fixing exactly that — scaling revenue engines across B2B SaaS, B2C, cyber, and Fintech as a Head of Revenue Operations and GTM Engineer. Recent track record:→ 50% compression in revenue cycles→ 20–50% user acquisition growth→ 35% increase in qualified B2B leads→ 40%+ CAC reduction across channels→ 60%+ reduction in tier-1 support costs (through Agentic AI)I don't optimize existing funnels. I architect new ones — and I build them as actual software:• ICP scoring engines that score, tier, and route every lead before a human ever touches it• Autonomous AI agents for enrichment, routing, and outreach prep — SDR-days of work, running daily and unattended• Event-GTM systems that turn a conference registrant list into a calendar of qualified meetings• Unified fragmented stacks (HubSpot, Salesforce, Braze, Amplitude, Mixpanel) into a single source of truth• Predictive CAC/LTV models that lifted acquisition efficiency 40–50%, and Voice AI with sentiment-based escalationRight now I'm doing this at Way Security (fresh out of stealth, $20M seed co-led by Insight Partners and Glilot Capital), the integration layer that makes the IAM stack organizations already own enforce identity across every app.Selling identity security to security leaders is go-to-market on hard mode. That's the point.Why AI without architecture fails: most organizations treat AI as a feature. I build the revenue system first, then multiply it with AI — that's why the results stick when others fade. The hard part was never the code. It's knowing which 20% of the funnel deserves automation, and having the judgment to leave the rest human.I like small teams, unreasonable output, and the moment a dashboard makes an argument nobody can ignore.Always happy to talk GTM architecture, RevOps, and Agentic AI done right.

Company history

1. A
   AlgoSodFractional Growth Marketing Consultant2014-01 – 2019-11 · 5y 10mo
2. 
   Way SecurityGTM Engineering | AI builder2026-06 – present · 2 mo
3. 
   MassaProGrowth Marketing Lead2021-03 – 2022-09 · 1y 6mo
4. 
   Make My Day AppHead of Marketing & Revenue Growth2022-08 – 2023-02 · 6 mo
5. 
   TiebreakHead of Growth Marketing & Operations2023-03 – 2025-01 · 1y 10mo
6. E
   Electra Consumer Products Ltd (shekem-electric)Head of Ecommerce & Marketing 2010-10 – 2013-11 · 3y 1mo
7. 
   PaysetHead of Marketing & Revenue Growth2019-11 – 2021-03 · 1y 4mo
8. A
   AI Omnichannel SolutionsFractional Head of Revenue Operations & GTM EngineerRevOps2025-01 – 2026-05 · 1y 4mo
9. 
   CitydealEcommerce Project Manager2007-08 – 2010-09 · 3y 1mo
10. 
    Mike OllefsHead of Ecommerce & Marketing unknown – present
11. 
    No-company. (Self-employed.)Ecommerce Project Managerunknown – present
12. 
    Go To Market EngineeringHead of Ecommerce & Marketing unknown – present
13. 
    Go To Market EngineeringFractional Growth Marketing Consultantunknown – present
14. 
    Mike OllefsFractional Growth Marketing Consultantunknown – present
15. 
    No-company. (Self-employed.)Head of Ecommerce & Marketing unknown – present
16. 
    Mike OllefsFractional Head of Revenue Operations & GTM EngineerRevOpsunknown – present
17. 
    Mike OllefsEcommerce Project Managerunknown – present
18. 
    No-company. (Self-employed.)Fractional Growth Marketing Consultantunknown – present
19. 
    Go To Market EngineeringEcommerce Project Managerunknown – present
20. 
    Go To Market EngineeringFractional Head of Revenue Operations & GTM EngineerRevOpsunknown – present
21. 
    No-company. (Self-employed.)Fractional Head of Revenue Operations & GTM EngineerRevOpsunknown – present

Skills

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