Océane L.

Founder, NextGenABM - B2B Demand Gen & GTM | Building AI-enabled pipeline engines for SaaS | Hubspot & Demandbase Solution Partner | B2B Marketing Innovation Awarded by DemandGenReports | Board Director @ OSJ

Location n/a
NextGenABMex-CAex-Rare Genomics Institute

✨ Where Demand Marketing, AI, GTM Converge“Do something for the joy of it. Plain and simple.”

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I am passionate about marketing and helping companies to adopt AI in GTM and Marketing. - This defines me.

Career TimelineNOW → PAST

GTM Index

  1. NEXTGENABMJOB
    1. Founder & CEO
      2Y 1M
  2. OPERA SAN JOSÉJOB
    1. Board Dir & Co-Chair
      1Y
  3. MARTECHJOB
    1. Columnist
      2Y 7M
  4. AGENTIC AIJOB
    1. Angel Investor & Advisory…
      1Y 7M
  5. SHOPIFYJOB
    1. Global Campaign Mktg Lead…
      1Y 11M
  6. GOOGLEJOB
    1. Global Campaign Mgr/Lead,…
      1Y 11M
  7. LOOKERJOB
    1. Head, GTM Campaigns, Growt…
      2Y 11M
    2. Demand Generation & Mktg O…
      2Y 11M
  8. MAPR TECHNOLOGIES, ACQUIRED BY HEWLETT PACKARD ENTERPRISE COMPANY IN 2019JOB
    1. Mgr, Global Demand Generat…
      1Y 11M
  9. RARE GENOMICS INSTITUTEJOB
    1. Demand Generation and Mktg…
      1Y 11M
  10. CAJOB
    1. Demand Generation & ABM Ex…
      1Y 11M

Time in market 12Y 7MOpen 4Closed 7Stints 11

gtmindex.io/p/oceaneli

  1. Job: CA — Demand Generation & ABM Expert, EMEA · 2014 – 2015
  2. Job: NextGenABM — Founder & CEO | Fractional CMO/Demand Gen - Helping Startups Grow Smarter · 2024-07 – present
  3. Job: Rare Genomics Institute — Demand Generation and Marketing Automation Manager · 2015 – 2016
  4. Job: Shopify — Global Campaign Marketing Lead (Full-funnel) · 2023 – 2024
  5. Job: Opera San José — Board Director & Co-Chair — Marketing & Revenue Strategy Committee · 2025-08 – present
  6. Job: Looker — Head, GTM Campaigns, Growth Strategy and Ops · 2020 – 2022
  7. Job: MarTech — Columnist | Subject Matter Expert - Demand Gen & ABM · 2024 – present
  8. Job: Agentic AI — Angel Investor & Advisory Board · 2025 – present
  9. Job: MapR Technologies, acquired by Hewlett Packard Enterprise company in 2019 — Manager, Global Demand Generation & Marketing Ops · 2016 – 2017
  10. Job: Looker — Demand Generation & Marketing Operations Manager · 2018 – 2020
  11. Job: Google — Global Campaign Manager/Lead, Digital Natives, Google Cloud · 2022 – 2023

Skills

HubSpotMarketing ProgramsEnterprise MarketingTargeted Account SellingAccount Based MarketingB2C MarketingAcquisition MarketingCustomer AcquisitionLead NurturingField MarketingMarketing technologyStrategyMarketingManagementABM Strategy and FrameworkTeam LeadershipSales & Marketing AlignmentBusiness StrategyBusiness DevelopmentB2B Demand Gen MarketingMarketing Campaign Management

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