Nina (9-uh) LaRouche
Fractional GTM Enablement Leader | GTM AI Award Winner | WiSE Global Board | Successful at leading and developing high-performing teams with clarity, collaboration & coaching
🎯 Revenue doesn't grow because reps have content. It grows because reps have the right behaviors, reinforced consistently, tied to outcomes.
More
As founder of Impact Enablement, I help B2B SaaS revenue leaders who need a strategic partner to drive revenue impact, not just another training vendor. 📊My background spans teaching high school physics, to 15+ years in sales, and ultimately finding my passion in enablement leadership at companies like Salesforce and Bazaarvoice. I have built and led a global function supporting 300+ revenue team members. Under my leadership, we cut AE ramp time in half, boosted win rates, and improved ARR by 56%. 🛠️ Today I bring that same rigor to CROs and enablement leaders through my 5D Enablement Framework, combining a builder's mindset with structure, creativity, and generative AI to deliver programs that are learner-centric and tied to real business outcomes. 💬 If you're tired of enablement that looks busy but doesn't move the number, let's talk. 🔑 Core Strengths ☑️ Revenue Enablement Strategy | GTM & Role Alignment ☑️ Data-Driven Programs | Measurable Business Outcomes ☑️ Learner-Centric Design | Virtual, Live, AI, and Hybrid ☑️ Sales Coaching & Leadership Development ☑️ Cross-Functional Collaboration | Stakeholder Influence ☑️ Process/Tech Optimization | Salesforce, Gong, AI, etc
GTM Index
- WISE - WOMEN IN SALES ENABLEMENTJOB
- Global Board Member (Volun…4M
Global Board Member (Volunteer role)
WiSE - Women in Sales Enablement
- Co-Lead Indianapolis Chapt…6Y 7M
Co-Lead Indianapolis Chapter (Volunteer role)
WiSE - Women in Sales Enablement
- SELLFIREJOB
- Performance Architect4M
Performance Architect
Sellfire
As a Performance Architect at Sellfire, I help B2B sales teams build repeatable sales machines. I embed proven Sellfire playbooks directly into a customer's business, from customized script design to executive alignment to live coaching through the dialing phase. My work sits at the intersection of instructional design and sales performance: I learn the product, build the process, and coach the team until the numbers move.
- IMPACT ENABLEMENTJOB
- Fractional GTM Enablement…6M
Fractional GTM Enablement Leader
Impact Enablement
Helping organizations bridge the gap between strategy and performance to drive measurable business impact. Whether you're leading a revenue team or building learning programs at scale, I help translate business priorities into high-value enablement strategies that improve productivity, influence adoption, and demonstrate ROI.
- BAZAARVOICEJOB
- Dir, Revenue Enablement4Y 11M
Director, Revenue Enablement
Bazaarvoice
Built and led a global enablement function, supporting 300+ reps across 12+ roles with a comprehensive strategy aligned to CRO priorities resulting in: • 57% lift in pipeline conversion for inside sales through the adoption of Luster.ai generative AI role-play simulations. • Boosted new product bookings by 56% with outcome-driven training and certification program • 45% increase in rep confidence with tailored learning paths to support the global launch of a new pricing and packaging model. • Reduced time to first deal by 6 weeks through full redesign of the sales onboarding program. Additionally, my team designed, built and launched a new internal advancement program, supported enablemen…
- SALESFORCEJOB
- Dir, Sales Enablement3Y 11M
Director, Sales Enablement
Salesforce
• Designed and implemented innovative learning strategies like simulations and "Flipped Classroom" workshops to empower nonprofit and education sellers at Salesforce.org. • Collaborated closely with leadership and cross-functional teams to develop high-quality enablement programs for sales teams. • Partnered with nonprofit and education sellers to drive engagement and help them reach their highest potential.
- Mgr, Mktg Cloud Onboarding…2Y 11M
Manager, Marketing Cloud Onboarding & Enablement
Salesforce
• Collaborated with cross-functional teams to design and implement onboarding programs for Marketing Cloud AEs. • Developed training materials to enhance sellers' confidence, competence, and skills for increased job performance. • Achieved accelerated time to productivity for Marketing Cloud AEs through effective onboarding experiences.
- PROJECT LEAD THE WAYJOB
- Dir of Sales Enablement &…2Y 11M
Director of Sales Enablement & Training
Project Lead The Way
• Designed and deployed innovative sales enablement programs to increase team productivity at Project Lead The Way. • Provided content, deal support, training, best practices, tools, and resources throughout the life-cycle. • Partnered with leadership to drive program growth and mastery of key skills for the team.
- EXACTTARGET, A SALESFORCE.COM COMPANYJOB
- Commercial Account Executi…4Y 11M
Commercial Account Executive, North America Sales
ExactTarget, a salesforce.com company
• Successfully sold cloud-based marketing technology to new clients in North America. • Led team training sessions to enhance overall team performance and drive revenue growth. • Achieved top performer status for multiple years in a high-growth tech company.
- Job: Salesforce — Manager, Marketing Cloud Onboarding & Enablement · 2014 – 2016 — • Collaborated with cross-functional teams to design and implement onboarding programs for Marketing Cloud AEs. • Developed training materials to enhance sellers' confidence, competence, and skills for increased job performance. • Achieved accelerated time to productivity for Marketing Cloud AEs through effective onboarding experiences.
- Job: WiSE - Women in Sales Enablement — Co-Lead Indianapolis Chapter (Volunteer role) · 2020 – present
- Job: WiSE - Women in Sales Enablement — Global Board Member (Volunteer role) · 2026-04 – present
- Job: ExactTarget, a salesforce.com company — Commercial Account Executive, North America Sales · 2010 – 2014 — • Successfully sold cloud-based marketing technology to new clients in North America. • Led team training sessions to enhance overall team performance and drive revenue growth. • Achieved top performer status for multiple years in a high-growth tech company.
- Job: Project Lead The Way — Director of Sales Enablement & Training · 2016 – 2018 — • Designed and deployed innovative sales enablement programs to increase team productivity at Project Lead The Way. • Provided content, deal support, training, best practices, tools, and resources throughout the life-cycle. • Partnered with leadership to drive program growth and mastery of key skills for the team.
- Job: Sellfire — Performance Architect · 2026-04 – present — As a Performance Architect at Sellfire, I help B2B sales teams build repeatable sales machines. I embed proven Sellfire playbooks directly into a customer's business, from customized script design to executive alignment to live coaching through the dialing phase. My work sits at the intersection of instructional design and sales performance: I learn the product, build the process, and coach the team until the numbers move.
- Job: Bazaarvoice — Director, Revenue Enablement · 2021 – 2025 — Built and led a global enablement function, supporting 300+ reps across 12+ roles with a comprehensive strategy aligned to CRO priorities resulting in: • 57% lift in pipeline conversion for inside sales through the adoption of Luster.ai generative AI role-play simulations. • Boosted new product bookings by 56% with outcome-driven training and certification program • 45% increase in rep confidence with tailored learning paths to support the global launch of a new pricing and packaging model. • Reduced time to first deal by 6 weeks through full redesign of the sales onboarding program. Additionally, my team designed, built and launched a new internal advancement program, supported enablemen…
- Job: Salesforce — Director, Sales Enablement · 2018 – 2021 — • Designed and implemented innovative learning strategies like simulations and "Flipped Classroom" workshops to empower nonprofit and education sellers at Salesforce.org. • Collaborated closely with leadership and cross-functional teams to develop high-quality enablement programs for sales teams. • Partnered with nonprofit and education sellers to drive engagement and help them reach their highest potential.
- Job: Impact Enablement — Fractional GTM Enablement Leader · 2026-02 – present — Helping organizations bridge the gap between strategy and performance to drive measurable business impact. Whether you're leading a revenue team or building learning programs at scale, I help translate business priorities into high-value enablement strategies that improve productivity, influence adoption, and demonstrate ROI.
- School: Emporia State University — BSE, Physical Science Education; Secondary Education
- School: Shawnee Heights High School
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- James KaikisThe B2B sales cycle is collapsing. I highlight how GTM Operators navigate the change. | GTMshift + SolutionExec | Co-Founded PreSales Collective (Acq. 2021)
SolutionExec
ex-Pavilion - Emilio Turco🦄 2X |🥇 Founding GTM Sales @n8n | 🥷🏻 Stealth Founder
n8n
ex-Algolia - Faisal A.GTM MENA - Bringing Ai Software Engineering to the Middle East
Cognitionex-Callsign
- Ajay KumarBuilder | AI Leader | Multi Cloud SME | Hands on AI Advisor & Board Member | AI Engineering @ Oxford | Erdos Research Group
Salesforce
ex-HackerRank
