Nayanika B.

Marketing Associate | GTM & Demand Gen | Clay, HubSpot, Instantly.ai, Sales Nav | Ex-Lyft, Ex-Verizon

United States

AMSYS Innovative Solutions

ex-InnovanTech

ex-Growth Pods

Growth-focused marketing professional experienced in building data-driven campaigns, scalable lead generation systems, and audience growth strategies.
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I work at the intersection of marketing strategy, automation and creative, helping teams reach the right audience and turn engagement into Clay Certified, my background spans campaign strategy, brand positioning, content development, and growth marketing across both B2B and B2C I’ve led initiatives from early ideation through execution and optimization, focusing on improving targeting, engagement, and measurable marketing performance.

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GTM Index

AMSYS INNOVATIVE SOLUTIONSJOB
1. Mktg Associate
  1M
INNOVANTECHJOB
1. GTM (GTM) Strategy Eng
  1Y 3M
GROWTH PODSJOB
1. Mktg Consultant
  1Y 3M
LYFTJOB
1. Mktg Outreach
  9M
VERIZONJOB
1. Mktg Coordinator (Verizon…
  1Y
SUFFOLK UNIVERSITYJOB
1. Mktg Fellow, Office of Tit…
  6M
INTO SUFFOLK UNIVERSITYJOB
1. Student Leader
  1M
VIRAL FISSIONJOB
1. Campus Ambassador
  3M
STUDYPAL.JOB
1. Mktg Coordinator
  4M
FOR WOMEN IN INDIA NETWORKJOB
1. Video Editor (Youtube)
  9M

Job: AMSYS Innovative Solutions — Marketing Associate · 2026-07 – present
Job: InnovanTech — Go-To-Market (GTM) Strategy Engineer · 2025-03 – 2026-06 — - Build and optimize lead-gen systems using Apollo and Clay, including targeting, enrichment, and workflows. - Create and test multi-step outbound email sequences with Instantly.ai; run ongoing A/B testing and deliverability optimization. - Own HubSpot CRM operations: lead routing, integrations, and GTM workflow automation. - Led end-to-end GTM strategy and execution for the Texas AI Leadership Summit, driving over 300+ attendees and 45+ executive speakers across 10+ industries
Job: Growth Pods — Marketing Consultant · 2025-01 – 2026-04 — - I develop and execute go-to-market (GTM) strategies for GrowthPods, an early-stage growth venture by Innovant Tech focused on building scalable marketing and expansion initiatives. - Lead market research, positioning, competitive analysis + launch planning while identifying growth opportunities and supporting demand generation through data-driven insights.
Job: Lyft — Marketing Outreach · 2024-09 – 2025-06 — At Lyft, I executed marketing outreach for Boston’s Bluebikes program, leading community events at Harvard Business School, City Hall, and more in the Boston area. Produced social content, engaging community partnerships. I used market research, station audit reports and audience data to design targeted outreach strategies aimed at boosting program visibility and ridership. My contributions supported measurable growth across engagement, community participation, and brand awareness.
Job: Verizon — Marketing Coordinator (Verizon FIOS) · 2023-05 – 2024-05 — Entry Level Marketing Coordinator - GLM for Verizon - Executed regional marketing campaigns for Verizon FIOS, supporting go-to-market initiatives and increasing Boston market awareness. - Improved campaign targeting and messaging effectiveness. - Supported team training and campaign coordination to ensure consistent execution across outreach initiatives
Job: Suffolk University — Marketing Fellow, Office of Title IX · 2022-09 – 2023-03 — •Produced digital marketing assets daily, including emails, flyers, and social content for the Office of Title IX, ensuring they adhered to departmental guidelines. • Coordinated with multiple departments to ensure compliance and content accuracy. • Led student outreach initiatives for the Office of Title IX, organizing campus tabling events and awareness campaigns.
Job: INTO Suffolk University — Student Leader · 2022-08 – 2022-09
Job: Viral Fission — Campus Ambassador · 2021-06 – 2021-09
Job: StudyPal.co — Marketing Coordinator · 2021-04 – 2021-08 — Developed infographics, engaged with branding + info on edu forums improving user satisfaction. Drove app downloads + increased user logins with targeted, informative content. Community interaction by promoting app features through various social media platforms. Leveraged Hubspot to manage and streamline these interactions, leading to enhanced user engagement and satisfaction.
Job: For Women In India Network — Video Editor (Youtube) · 2020-11 – 2021-08 — Edited video content focused on social issues, refining rough drafts into final YouTube videos. Used Adobe Creative Cloud for thumbnails and iMovie for editing, incorporating captions and video texts. https://www.facebook.com/forwomeninindia/ twitter.com/ForWomenInIndia patreon.com/forwomeninindia
School: Suffolk University — Master's degree, Public Relations, Advertising, and Applied Communication
School: Somaiya Vidyavihar University — Bachelor’s in Mass Media, Communication and Media Studies

Skills

InstantlyHubSpotClayEvent PlanningStrategic CommunicationsEmail StrategyField MarketingBike Station AuditHubSpot Marketing HubWorkflow ManagementEmail CampaigningMailChimpTeam ManagementQuarterly ReportingOffice AdministrationFile SystemsField OperationsMedia TrendsCross-functional CoordinationBusiness-to-Business (B2B)Project ManagementStrategic Content Development

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Nayanika B.

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