Natalie Golden
We don’t ask what your marketing budget is. We ask what your revenue target is and work backwards. | Principal GTM Advisor for B2B | Expert-level experience at Dell, ExxonMobil & Nielsen across 10+ industries.
Specializes in designing and leading integrated commercial operating models that align Marketing, Sales, and Product around scalable, repeatable playbooks for growth from a marketing-led motion.
More
Recognized for transforming disjointed marketing functions into structured, performance-driven GTM plans that increase pipeline efficiency, accelerate launch readiness, and strengthen competitive positioning. Combines executive-level strategic planning with disciplined execution rigor to deliver measurable commercial outcomes while building sustainable growth KEY QUALIFICATIONS & SKILLS Enterprise Go-To-Market Architecture: Annual Planning Cadence | ICP & Segmentation Design | Competitive Positioning | Launch & Readiness Enablement | Market Expansion Frameworks Revenue & Commercial Growth Systems: Demand Generation Strategy | Funnel Performance Optimization | KPI Governance | Lifecycle & Retention Strategy | Budget Efficiency & ROI Discipline Executive Operating Model Leadership: Cross-Functional Sales and Marketing Integration | Product Collaboration | Commercial Infrastructure Design | Organizational Alignment | Growth Methodology Development
GTM Index
- ENTREPRENISTAJOB
- Entreprenista Approved Mem…1M
Entreprenista Approved Member
Entreprenista
Vetted service provider
- AND1 ADVISORSJOB
- Mktg Practice Lead1Y
Marketing Practice Lead | GTM Advisor
And1 Advisors
Clients served: Deligo, Harmonya, Nuqleous, Qualsights, Storesight, and Vizit
- GOLDEN IMPACTSJOB
- Founder & CEO2Y 5M
Founder & CEO | Principal GTM Advisor
Golden Impacts
Deliver executive-level go-to-market strategy, revenue alignment, and commercial infrastructure for enterprise and scaling B2B organizations. Serve as Fractional VP and Head of GTM, owning end-to-end marketing and go-to-market functions including annual planning, segmentation and ICP development, launch readiness, demand architecture, sales enablement, and KPI framework design. Partner directly with C-suite and revenue leadership to structure cross-functional operating models that align Sales, Marketing, Product, and RevOps, strengthen market positioning, and drive measurable pipeline and revenue performance. Clients include: □ The Duley Group - Marketing Lead □ HPE - GTM Advisor □ Intel -…
- DELL TECHNOLOGIESJOB
- Dir, PMM – AI & SaaS2Y 11M
Director, Product Marketing – AI & SaaS
Dell Technologies
Defined and executed AI as well as SaaS for Cloud go-to-market strategy across enterprise markets. Executed end-to-end GTM planning, messaging architecture, demand enablement, and cross-functional launch orchestration in partnership with Product, Sales, Digital, and Field Marketing teams. Led digital innovation initiatives to modernize campaign execution, improve funnel performance, and drive scalable revenue growth across cloud and AI solution portfolios. □ Owned global AI GTM initiatives for Field Marketing execution, launching integrated field campaigns and standardizing asset validation protocols; drove 18% pipeline lift through precision targeting and influencer integration. □ Design…
- EXXONMOBILJOB
- Dir, Shopper Mktg3Y 11M
Director, Shopper Marketing
ExxonMobil
Led strategic retail and B2B2C marketing initiatives across national accounts with full ownership of budget management, commercial activation, and cross-functional execution. Directed integrated ecommerce, paid media, in-store activation, and retail search strategies to drive revenue growth, optimize marketing investment, and strengthen retailer partnerships. Controlled $7M+ budget while aligning brand, sales, and retail stakeholders to deliver measurable commercial performance for various clients including, Amazon, BJ’s Wholesale, Costco, Dollar General, Meijer, Highline Warren, and Tractor Supply. □ Delivered 8% cost savings and achieved 100% contract closeout compliance through structur…
- TYSON FOODSJOB
- Sr. Customer Insights Mgr…2Y 11M
Sr. Customer Insights Manager - Walmart
Tyson Foods
Steered enterprise retail intelligence and commercial strategy initiatives within complex, high-volume distribution environments. Directed data-driven marketing planning, pricing strategy, assortment optimization, and distribution alignment to support large-scale revenue portfolios. Partnered closely with sales, operations, and retail stakeholders to improve bid performance, protect margin contribution, and identify growth opportunities through insight-led portfolio expansion. □ Directed marketing planning for $6B in B2B deli sales within Walmart, integrating pricing, assortment, and distribution strategy; supported 462M lbs. in annual volume. □ Reengineered a $1B bid process through impr…
- NIELSENJOB
- Client Mgr - Walmart2Y 11M
Client Manager - Walmart
Nielsen
□ Analyzed consumer and purchasing behaviors of multicultural audiences to guide Walmart in optimizing $64M in event sponsorships for high profile events that included The Academy Awards, The Olympics, and Essence Festival. □ Credited with analyzing Walmart’s $263M seasonal campaign, identifying opportunities for improving the next seasonal cycle through reviews of channel efficacy, consumer analytics, and media spend. Executed a $4M marketing portfolio that translated to $1.6B in incremental sales.
- Associate Client Mgr - Glo…1Y 11M
Associate Client Manager - Global New Business Development
Nielsen
- Analyst - Global Services2Y 11M
Analyst - Global Services
Nielsen
- Job: Nielsen — Analyst - Global Services · 2012 – 2014
- Job: Entreprenista — Entreprenista Approved Member · 2026-07 – present — Vetted service provider
- Job: And1 Advisors — Marketing Practice Lead | GTM Advisor · 2025-08 – present — Clients served: Deligo, Harmonya, Nuqleous, Qualsights, Storesight, and Vizit
- Job: Golden Impacts — Founder & CEO | Principal GTM Advisor · 2024-03 – present — Deliver executive-level go-to-market strategy, revenue alignment, and commercial infrastructure for enterprise and scaling B2B organizations. Serve as Fractional VP and Head of GTM, owning end-to-end marketing and go-to-market functions including annual planning, segmentation and ICP development, launch readiness, demand architecture, sales enablement, and KPI framework design. Partner directly with C-suite and revenue leadership to structure cross-functional operating models that align Sales, Marketing, Product, and RevOps, strengthen market positioning, and drive measurable pipeline and revenue performance. Clients include: □ The Duley Group - Marketing Lead □ HPE - GTM Advisor □ Intel -…
- Job: Tyson Foods — Sr. Customer Insights Manager - Walmart · 2017 – 2019 — Steered enterprise retail intelligence and commercial strategy initiatives within complex, high-volume distribution environments. Directed data-driven marketing planning, pricing strategy, assortment optimization, and distribution alignment to support large-scale revenue portfolios. Partnered closely with sales, operations, and retail stakeholders to improve bid performance, protect margin contribution, and identify growth opportunities through insight-led portfolio expansion. □ Directed marketing planning for $6B in B2B deli sales within Walmart, integrating pricing, assortment, and distribution strategy; supported 462M lbs. in annual volume. □ Reengineered a $1B bid process through impr…
- Job: Nielsen — Associate Client Manager - Global New Business Development · 2014 – 2015
- Job: Nielsen — Client Manager - Walmart · 2015 – 2017 — □ Analyzed consumer and purchasing behaviors of multicultural audiences to guide Walmart in optimizing $64M in event sponsorships for high profile events that included The Academy Awards, The Olympics, and Essence Festival. □ Credited with analyzing Walmart’s $263M seasonal campaign, identifying opportunities for improving the next seasonal cycle through reviews of channel efficacy, consumer analytics, and media spend. Executed a $4M marketing portfolio that translated to $1.6B in incremental sales.
- Job: ExxonMobil — Director, Shopper Marketing · 2019 – 2022 — Led strategic retail and B2B2C marketing initiatives across national accounts with full ownership of budget management, commercial activation, and cross-functional execution. Directed integrated ecommerce, paid media, in-store activation, and retail search strategies to drive revenue growth, optimize marketing investment, and strengthen retailer partnerships. Controlled $7M+ budget while aligning brand, sales, and retail stakeholders to deliver measurable commercial performance for various clients including, Amazon, BJ’s Wholesale, Costco, Dollar General, Meijer, Highline Warren, and Tractor Supply. □ Delivered 8% cost savings and achieved 100% contract closeout compliance through structur…
- Job: Dell Technologies — Director, Product Marketing – AI & SaaS · 2022 – 2024 — Defined and executed AI as well as SaaS for Cloud go-to-market strategy across enterprise markets. Executed end-to-end GTM planning, messaging architecture, demand enablement, and cross-functional launch orchestration in partnership with Product, Sales, Digital, and Field Marketing teams. Led digital innovation initiatives to modernize campaign execution, improve funnel performance, and drive scalable revenue growth across cloud and AI solution portfolios. □ Owned global AI GTM initiatives for Field Marketing execution, launching integrated field campaigns and standardizing asset validation protocols; drove 18% pipeline lift through precision targeting and influencer integration. □ Design…
- School: University of Arkansas — Master of Science, Industrial Engineering, Operations Management
- School: DePaul University — Bachelor of Science, Multicultural Marketing
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Solomon KahnData Exec & AI / GTM Engineer | former founder @ Delivery Layer, Nielsen P&L owner, and unicorn SaaS VP of Data
Tempo Software
ex-Paperless Post
- David PogerPartner, PubSec/Critical Infrastructure GTM & Strategic Partnerships Development Lead
Zero Trust Cyber Advisors
ex-BairesDev
- Mitesh P.Vice President, WW Ecosystem @ Palo Alto Networks | Go-to-Market Strategy
Palo Alto Networks
ex-CloudGenix
- Brandon TaylorHelping CEOs hire GTM leaders who last | Former CRO & VP Sales | Operator-led Executive Search | Scaled companies from $7M to $145M
The Northwood Group
ex-CompanyCam
