Miriam John
EMEA GTM Lead | Global #1 Revenue | 189% Attainment | 2x President’s Club | Creator of Constitutional Sales | Enterprise AI
Would you say the same thing if they weren’t in the That’s the question behind Constitutional Sales, an integrity-first GTM methodology I built after a decade closing complex deals across SMB, mid-market, and enterprise.
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Now published as original research. DOI: 19210519Computer Engineer by training. GTM specialist by Global #1 at Intuit Mailchimp. 189% average quota attainment. 2x President’s Club. $3M revenue in my first six months. Attach rate from 5% to 30% in a single quarter. Every hire I’ve onboarded hit 100%+ of target within 12 I started at Infosys. Boeing, American Express, Hallmark were my clients. That engineering foundation means I sit with a CIO and CFO in the same room and speak both The buyer always asks the same question eventually. “If this goes wrong, who’s accountable?” The sellers who answer that before it’s asked are the ones who win.
GTM Index
- UNTAP YOUR SALES POTENTIALJOB
- Gold Member3Y 7M
Gold Member
Untap Your Sales Potential
∙ Ongoing 1:1 coaching with Ian Koniak and Mike Fiascone, two of the most respected enterprise sales coaches in B2B SaaS. ∙ Coaching directly informed methodology development, deal strategy, and the principles behind Constitutional Sales. ∙ Applied frameworks across MEDDPICC, Challenger, and Sandler in live enterprise deals during the highest-attainment period of my career.
- TANGENTJOB
- Sales Mentor1Y 9M
Sales Mentor
Tangent
Mentoring BDRs and SDRs from lower socioeconomic backgrounds through the transition to Account Executive roles. ∙ Focus areas: enterprise discovery, deal strategy, and building the confidence to sell at C-suite level. ∙ Pro bono. Because the pipeline of great sales talent shouldn’t depend on your postcode.
- INTUIT MAILCHIMPJOB
- GTM Lead - Messaging(SMS,…1Y
GTM Lead - Messaging(SMS, RCS, Whatsapp) - EMEA
Intuit Mailchimp
∙ Built Mailchimp’s EMEA SMS motion from scratch. Took attach rate from 1.5% to 30% in a single quarter, 150% of company target. ∙ Ranked Global #1 in revenue Q3 & Q4 2025, 189%+ of target. President’s Club Qualified 2025. ∙ Primary GTM architect for Bain & Company competitive displacement initiative across ICP, ABM, PPC, and competitor SWOT. ∙ Every GTM hire onboarded under my tenure hit 100%+ of target within their first 12 months. ∙ AI Strategic Champion: early adopter of Predictive Segments and ChatGPT-integrated tools. Built internal demos and drove pipeline from Day 1 of go-live. ∙ Built and independently deployed an AI Sales Automation system connecting Gong, Salesforce,…
- Principal Account Executive8M
Principal Account Executive
Intuit Mailchimp
Elevated to stretch Principal AE responsibilities as the only AE selected for this scope globally, within 16 months of joining. ∙ Exceeded quarterly target of $216K ($864K annually) delivering $312K+ in a single quarter. Q1 233% / Q2 153% / Q3 267%. ∙ Closed net-new cross-sell deals across $120K–$600K ACV, introducing SMS, WhatsApp and emerging messaging channels to existing EMEA accounts. ∙ Led GTM enablement across 7 FTEs and 30 contractors. Every FTE hit 100%+ of target within their first 12 months. ∙ Architected Mailchimp’s first competitive displacement initiative with Bain & Company. Generated $2M in pipeline with a 30% close rate. Now a repeatable playbook across technology, comp…
- Staff Account Executive1Y 3M
Staff Account Executive
Intuit Mailchimp
MVP Mailchimp EMEA FY2024. President’s Club Winner FY2024. ∙ Delivered $2M+ against a $500K–$600K annual target in FY2024, highest Closed-Won ratio across all international teams. ∙ Generated $3M+ in new revenue in first six months of joining. ∙ Average deal size $60K ARR across 10–12 net new logo closures annually. ∙ FY2024: 200% over target. MVP Mailchimp EMEA. President’s Club Winner.
- WEC.AIJOB
- Investor & Strategic Advis…2Y 6M
Investor & Strategic Advisor (Agentic Voice AI)
Wec.ai
Advising a bootstrapped Voice AI company achieving 100% YoY growth and $500K average revenue over the last 12 months, from Day 0. ∙ Shaped vertical entry strategy, pricing architecture, and commercial model transition from project-based to recurring revenue, directly improving revenue predictability. ∙ Weekly advisory sessions with founding team across product refinement, GTM positioning, and enterprise sales strategy. ∙ Technical advisory spans latency optimisation, context-window architecture, and real-time conversational AI mechanics including interruption handling and contextual pausing. ∙ Facilitated enterprise customer introductions that advanced commercial pipeline.
- MENDIXJOB
- Enterprise Account Executive9M
Enterprise Account Executive
Mendix
• Closed Mercedes-AMG HPP as new logo ($500K product + $500k services, 3-year contract) in <5 months from cold territory. • Unlocked $2M in uncommitted spend at Dyson/Siemens through CEO-level alignment.
- ZOHO CORPORATIONJOB
- Account Executive2Y 5M
Account Executive
Zoho Corporation
- Product Evangelist2Y 5M
Product Evangelist
Zoho Corporation
• Designed and launched the Zoho for Startups programme from seed concept into a national movement — driving 10,000+ adoptions and shaping India’s startup policy with the Prime Minister’s office. • Grew partner collaborations from 0 to 31% market share and brand penetration to 60.71% through strategic alliances and full GTM execution. • Built internal CRM workflows (60% faster response time) and served as nationwide trainer for partners, founders, and CEOs.
- APMAMAJOB
- Co-Founder2Y 6M
Co-Founder
Apmama
Exit via Private Acquisition.
- INFOSYSJOB
- Business Analyst3Y
Business Analyst
Infosys
• Collaborated with major clients such as Boeing, American Express, and Hallmark to enhance engineering solutions. • Developed technical credibility to effectively bridge communication between CIOs and CFOs during AI sales discussions. • Engaged in cross-functional teams to analyze business requirements and deliver actionable insights.
- Job: Untap Your Sales Potential — Gold Member · 2023-01 – present — ∙ Ongoing 1:1 coaching with Ian Koniak and Mike Fiascone, two of the most respected enterprise sales coaches in B2B SaaS. ∙ Coaching directly informed methodology development, deal strategy, and the principles behind Constitutional Sales. ∙ Applied frameworks across MEDDPICC, Challenger, and Sandler in live enterprise deals during the highest-attainment period of my career.
- Job: Tangent — Sales Mentor · 2024-11 – present — Mentoring BDRs and SDRs from lower socioeconomic backgrounds through the transition to Account Executive roles. ∙ Focus areas: enterprise discovery, deal strategy, and building the confidence to sell at C-suite level. ∙ Pro bono. Because the pipeline of great sales talent shouldn’t depend on your postcode.
- Job: Intuit Mailchimp — GTM Lead - Messaging(SMS, RCS, Whatsapp) - EMEA · 2025-08 – present — ∙ Built Mailchimp’s EMEA SMS motion from scratch. Took attach rate from 1.5% to 30% in a single quarter, 150% of company target. ∙ Ranked Global #1 in revenue Q3 & Q4 2025, 189%+ of target. President’s Club Qualified 2025. ∙ Primary GTM architect for Bain & Company competitive displacement initiative across ICP, ABM, PPC, and competitor SWOT. ∙ Every GTM hire onboarded under my tenure hit 100%+ of target within their first 12 months. ∙ AI Strategic Champion: early adopter of Predictive Segments and ChatGPT-integrated tools. Built internal demos and drove pipeline from Day 1 of go-live. ∙ Built and independently deployed an AI Sales Automation system connecting Gong, Salesforce,…
- Job: Mendix — Enterprise Account Executive · 2022-08 – 2023-05 — • Closed Mercedes-AMG HPP as new logo ($500K product + $500k services, 3-year contract) in <5 months from cold territory. • Unlocked $2M in uncommitted spend at Dyson/Siemens through CEO-level alignment.
- Job: Wec.ai — Investor & Strategic Advisor (Agentic Voice AI) · 2024-02 – present — Advising a bootstrapped Voice AI company achieving 100% YoY growth and $500K average revenue over the last 12 months, from Day 0. ∙ Shaped vertical entry strategy, pricing architecture, and commercial model transition from project-based to recurring revenue, directly improving revenue predictability. ∙ Weekly advisory sessions with founding team across product refinement, GTM positioning, and enterprise sales strategy. ∙ Technical advisory spans latency optimisation, context-window architecture, and real-time conversational AI mechanics including interruption handling and contextual pausing. ∙ Facilitated enterprise customer introductions that advanced commercial pipeline.
- Job: Infosys — Business Analyst · 2014-07 – 2017-07 — • Collaborated with major clients such as Boeing, American Express, and Hallmark to enhance engineering solutions. • Developed technical credibility to effectively bridge communication between CIOs and CFOs during AI sales discussions. • Engaged in cross-functional teams to analyze business requirements and deliver actionable insights.
- Job: Intuit Mailchimp — Staff Account Executive · 2023-09 – 2024-12 — MVP Mailchimp EMEA FY2024. President’s Club Winner FY2024. ∙ Delivered $2M+ against a $500K–$600K annual target in FY2024, highest Closed-Won ratio across all international teams. ∙ Generated $3M+ in new revenue in first six months of joining. ∙ Average deal size $60K ARR across 10–12 net new logo closures annually. ∙ FY2024: 200% over target. MVP Mailchimp EMEA. President’s Club Winner.
- Job: Apmama — Co-Founder · 2016-09 – 2019-03 — Exit via Private Acquisition.
- Job: Zoho Corporation — Account Executive · 2020-02 – 2022-07
- Job: Intuit Mailchimp — Principal Account Executive · 2024-12 – 2025-08 — Elevated to stretch Principal AE responsibilities as the only AE selected for this scope globally, within 16 months of joining. ∙ Exceeded quarterly target of $216K ($864K annually) delivering $312K+ in a single quarter. Q1 233% / Q2 153% / Q3 267%. ∙ Closed net-new cross-sell deals across $120K–$600K ACV, introducing SMS, WhatsApp and emerging messaging channels to existing EMEA accounts. ∙ Led GTM enablement across 7 FTEs and 30 contractors. Every FTE hit 100%+ of target within their first 12 months. ∙ Architected Mailchimp’s first competitive displacement initiative with Bain & Company. Generated $2M in pipeline with a 30% close rate. Now a repeatable playbook across technology, comp…
- Job: Zoho Corporation — Product Evangelist · 2017-07 – 2019-12 — • Designed and launched the Zoho for Startups programme from seed concept into a national movement — driving 10,000+ adoptions and shaping India’s startup policy with the Prime Minister’s office. • Grew partner collaborations from 0 to 31% market share and brand penetration to 60.71% through strategic alliances and full GTM execution. • Built internal CRM workflows (60% faster response time) and served as nationwide trainer for partners, founders, and CEOs.
- School: Anna University — Bachelor of Engineering (B.E.), Computer Engineering
- School: Symbiosis Centre for Management Studies- Pune — Master of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General
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