Mike K.

About

GTM Systems Leader with 15+ years of experience architecting revenue systems and scaling processes across the full customer lifecycle, including marketing, sales, customer success, partnerships, and finance. Proven track record leading cross-functional initiatives, defining systems strategy, and delivering CRM, CPQ, and revenue technology solutions that improve operational efficiency, forecasting accuracy, pipeline visibility, and revenue growth.Experienced in building modern GTM process and technology ecosystems spanning Salesforce, HubSpot, CPQ, ERP, marketing automation, integrations (Fivetran, Segment, Tray.io), analytics (Snowflake, Power BI, DBT, Metabase, Sigma), and AI-powered workflows (Agentforce, Claude Code, Codex). Skilled at translating complex business requirements into scalable technical solutions while partnering with executive, product, engineering, finance, and go-to-market leaders. Recognized for combining strategic leadership with hands-on execution to deliver measurable business outcomes in high-growth and enterprise environments.CAREER HIGHLIGHTS• Drove $9M+ in revenue by leading GTM systems solutioning, design, and stakeholder workshops across AI,data, and digital transformation initiatives.• Reduced operational costs by 20%+ by architecting and implementing cloud-based data platforms and modern data lakessupporting millions of users and large-scale datasets.• Reduced SDR research time by 25% and manual processing by 40% by delivering a generative AI research solution.• Improved sales forecast model accuracy and performance by 30% through implementation of enterprise governance,monitoring, and data quality frameworks, enabling more reliable business and operational decision-making.• Reduced customer churn by 25% and enabled revenue growth through AI-driven customer segmentation,personalization, and recommendation models.CORE SKILLS• GTM Systems: Salesforce, CPQ, CLI, HubSpot, NetSuite, Gong, Clay, Iterable, SendGrid• Revenue Operations: Forecasting, Pipeline Management, Territory Planning, Quota Management, Compensation Administration, Lead-to-Cash, Quote-to-Cash, Revenue Analytics• AI & Automation: Claude Code, OpenAI/Codex, Workflow Automation, Agentic Systems, Business Process Automation, AI-Powered Operations, GitHub• Data & Analytics: SQL, Snowflake, Fivetran, DBT, Segment, ETL/ELT, Data Modeling, Business Intelligence• Leadership: GTM Strategy, Product Ownership, Agile, Stakeholder Management, Vendor Management, Team Leadership, Change Management

Company history

1. 
   TomoPrincipal GTM Systems Engineer2021-11 – 2023-08 · 1y 9mo
2. 
   TriNetSenior Salesforce Analyst/Developer, Sales Strategy & Forecasting2014-06 – 2016-10 · 2y 4mo
3. 
   EargoSalesforce Architect, Team Lead2018-03 – 2019-04 · 1y 1mo
4. 
   American ExpressLead Analyst & Developer, Global Client Group Consulting, Strategy & Business Development2007-05 – 2011-10 · 4y 5mo
5. 
   DXC TechnologyLead Analyst, Salesforce Administrator2012-02 – 2013-05 · 1y 3mo
6. 
   Merlyn for EducationDirector, GTM Systems & Revenue OperationsRevOps2024-01 – present · 2y 7mo
7. 
   First RepublicSalesforce Engineer, Team Lead2019-05 – 2021-11 · 2y 6mo
8. 
   XeroxClient Manager2013-05 – 2014-06 · 1y 1mo
9. I
   Independent ConsultingGTM Systems & Revenue Operations ConsultantRevOps2016-10 – 2018-03 · 1y 5mo
10. 
    Mike OllefsGTM Systems & Revenue Operations ConsultantRevOpsunknown – present
11. 
    Go To Market EngineeringGTM Systems & Revenue Operations ConsultantRevOpsunknown – present
12. 
    No-company. (Self-employed.)GTM Systems & Revenue Operations ConsultantRevOpsunknown – present

Skills

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