Michael Romero

Demand Generation and Marketing Operations Professional

Asheville, North Carolina, United Statesgtme · universe-v1
Sensi.AIex-GuideSparkex-Hyphen - Be Heard at Work!

About

As a Marketing Operations Manager at Betterworks, I feel fortunate to work for a company that has a vision and values that align as much in our culture as they do in our technology solutions. We have a culture of transparency and accountability that brings out both the human side in each of us and an unwavering commitment to customer success. We believe that the right solution helps employees feel more valued, more empowered, and more ready for what’s next. This leads to breakthrough results for the business and the kind of place where people want to work – and that’s what we want for all of our customers. With a strong background in B2B sales and marketing, I excel at working cross-functionally with Sales, Customer Success, and Marketing teams to build strategy, develop operational plans, and execute against key metrics. I have knowledge and experience in sales development, demand generation, marketing operations, marketing technology, content marketing, project management, and relationship management.

Company history

  1. GuideSparkRevenue Development Representative2014-12 – 2016-09 · 1y 9mo
  2. GuideSparkSr. Revenue Development Representative2016-10 – 2017-02 · 4 mo
  3. Hyphen - Be Heard at Work!Marketing Automation Specialist2021-03 – 2022-02 · 11 mo
  4. Hyphen - Be Heard at Work!Sr. Manager, Demand Generation2024-01 – 2025-10 · 1y 9mo
  5. Hyphen - Be Heard at Work!Senior Manager Marketing Operations2023-08 – 2024-01 · 5 mo
  6. Sensi.AIGTM Engineer2025-10 – present · 10 mo
  7. Hyphen - Be Heard at Work!Marketing Operations Manager2022-02 – 2023-08 · 1y 6mo
  8. GuideSparkDemand Generation Manager2019-01 – 2020-01 · 1y
  9. GuideSparkMarketing Specialist2017-03 – 2018-12 · 1y 9mo

Skills

Social NetworkingAvid Media ComposerDark PoolsEmotional ProblemsStrategyInterpersonal SkillsDigital MarketingOrganizationLeadershipCustomer ServiceMicrosoft OfficeMicrosoft ExcelSocial MediaTeamworkPowerPointMicrosoft WordResearchPhotoshopPublic SpeakingEnglish

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