Max Hoffer

About

Marketing, Growth, and GTM executive with 15+ years of experience building scalable, data-driven revenue engines across SaaS, B2B, and B2C organizations. I specialize in designing efficient go-to-market systems that create pipeline clarity, improve conversion velocity, and deliver durable revenue growth—especially in environments with complex sales cycles, fragmented data, and constrained resources. Known for a proactive, ownership-like mentality, I excel at identifying low-hanging fruit and funnel inefficiencies, conducting in-depth research, and connecting the dots between tactical execution and strategic planning. My superpower is to surface leading insights, identify root causes for underperformance, and drive actions that will not only maintain but accelerate rapid growth. I have deep expertise in this, and have significantly evolved many companies' capabilities to have better visibility through their entire product led growth and sales led growth selling cycles (i.e. Leads > Opportunities > Deals > Activations) - leading to more actionable leadership discussions.I operate at the intersection of strategy, systems, and execution, translating ambiguous business problems into repeatable GTM architectures. I thrive in fast-paced environments, leveraging scrum methodology and agile frameworks to drive scalable and repeatable processes. Over the last decade, I’ve also functioned as an AI GTM Strategist and Architect (well before it became a trend). Rather than deploying AI tactically or creating tool sprawl, I focus on where AI can actually drive GTM impact. This includes identifying and prioritizing high-leverage use cases, unifying fragmented AI experiments into cohesive operating systems, and governing how AI is applied across brand, messaging, data, and decision-making.As an AI GTM Strategist, my focus is system-wide friction across the revenue engine:- GTM handoffs between Marketing, Sales, Product, and CS- Rep research, prep, and context automation- CRM integrity and intelligence distribution- Content creation, governance, and consistency at scale- RFPs, pricing, and complex enterprise workflowsThe goal is not task automation—it’s building efficient GTM teams and campaign operations that form the foundation for revenue generation.👉👉Learn more, visit: https://stackfinder.com/I am customer obsessed, often finding ways to create 'Raving Fans' - helping companies get the most ROI, and margin from acquired customers. Feedback loops & alignment with Product and CS provides clarity in post-sales programs to capture retention & loyalty.

Company history

1. 
   SemrushSenior Manager Marketing Operations2022-10 – 2023-05 · 7 mo
2. T
   Trustwork TurnsGrowth Marketing Manager2019-02 – 2019-10 · 8 mo
3. 
   ConvesioHead of Demand Generation & Product Marketing2020-09 – 2021-05 · 8 mo
4. 
   DocJurisSenior Director of Marketing2024-11 – 2026-02 · 1y 3mo
5. S
   SellcrowdDirector of Growth2020-02 – 2021-05 · 1y 3mo
6. 
   GreechatDirector of Growth2020-02 – 2020-08 · 6 mo
7. 
   SemrushGrowth Marketing Manager, CRO (PLG & Self-Serve)2021-06 – 2022-10 · 1y 4mo
8. 
   Hoffer FurnitureStrategic Marketing Manager2018-01 – 2019-02 · 1y 1mo
9. 
   Safeguard GlobalPrincipal Growth Analytics and Insights Lead2023-11 – 2024-08 · 9 mo
10. 
    BoardyAdvisor - Boardy Pro2026-06 – present · 2 mo
11. 
    Stack FinderHead of GTM Engineering & Forward Deployed EngineerHead of GTM Engineering2026-02 – present · 6 mo

Skills

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