Matt Nicosia

Head of Data & Ops, GTM @ Gray Swan

Location n/a
Gray Swanex-Perpay Inc.ex-Crossbeam

A cubicle-dweller-turned-startup operator with growth, analytics, product, marketing, customer success, operations, data engineering, AI and overall strategy I currently lead data and ops for GTM at Gray Swan.

More

Before that, I created Zayer to solve a problem I found while building AI agents at Crossbeam. I joined Crossbeam as the first marketing hire, and owned many functions including data/analytics, AI ops and growth. Prior to that I led growth at Perpay, helping it become the 5th fastest growing company in the country. I got into startups by launching a hardware company, GuestOf - that was a learning experience.

Career Timeline

GTM Index

  1. GRAY SWANJOB
    1. Head of Data & Ops, GTM
      2M
  2. ZAYERJOB
    1. Founder & CEO
      11M
  3. CROSSBEAMJOB
    1. Head of AI Operations
      7M
    2. Senior Dir of Analytics
      9M
    3. Senior Dir of Growth
      1Y 4M
    4. Dir of Growth
      2Y 9M
    5. Growth & Mktg
      8M
    6. Mktg Contractor
      1M
  4. PERPAYJOB
    1. Growth & Mktg
      1Y 3M
  5. GUESTOFJOB
    1. Co-founder & CEO
      2Y 1M
  6. ZS ASSOCIATESJOB
    1. Business Operations Consul…
      1Y 1M
  7. SAP ARIBAJOB
    1. Customer Success Mgr
      2Y 1M
  8. BAYER MATERIALSCIENCEJOB
    1. Operations Analyst
      2Y 2M
  9. JOHNSON & JOHNSONJOB
    1. Analytics Intern
      2M
    2. Supply Chain Co-Op
      7M

Time in market 17Y 2MOpen 1Closed 14Stints 15

gtmindex.io/p/mattnicosia

  1. Job: Perpay Inc. — Growth & Marketing · 2018-03 – 2019-06
  2. Job: Crossbeam — Director of Growth · 2020-04 – 2023-01
  3. Job: GuestOf — Co-founder & CEO · 2016-02 – 2018-03
  4. Job: Johnson & Johnson — Supply Chain Co-Op · 2009-06 – 2010-01
  5. Job: Crossbeam — Head of AI Operations · 2025-03 – 2025-10
  6. Job: Crossbeam — Marketing Contractor · 2019-07 – 2019-08
  7. Job: Zayer — Founder & CEO · 2025-07 – 2026-06
  8. Job: SAP Ariba — Customer Success Manager · 2013-04 – 2015-05
  9. Job: Bayer MaterialScience — Operations Analyst · 2011-01 – 2013-03
  10. Job: Johnson & Johnson — Analytics Intern · 2010-06 – 2010-08
  11. Job: Crossbeam — Senior Director of Growth · 2023-02 – 2024-06
  12. Job: ZS Associates — Business Operations Consultant · 2015-06 – 2016-07
  13. Job: Crossbeam — Senior Director of Analytics · 2024-06 – 2025-03
  14. Job: Crossbeam — Growth & Marketing · 2019-08 – 2020-04
  15. Job: Gray Swan — Head of Data & Ops, GTM · 2026-06 – present

Skills

AnalyticsOperations ManagementMarket ResearchOptimizationLogisticsForecastingManagement ConsultingAnalytical SkillsSQLSAPSharePointVisual BasicStrategic PlanningManagementData AnalysisAnalysisProject ManagementChange ManagementMicrosoft ExcelHTML

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