Lizandra Moreira

Head of Product Growth | GTM Engineer | AI-Led Growth | B2B SaaS | PLG | CRO

MeuPointex-FENEEQ - National Federation of Chemical Engineering Studentsex-Carvvo

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Discovering and designing routes that deliver scalable and sustainable growth is what drives me.

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I use data as my compass, a deep understanding of market dynamics and user behavior as my map, Product-Led Growth as the engine for expansion, and Artificial Intelligence as a lever for continuous improvement — optimizing processes, increasing conversion, and building durable competitive My career has been shaped by solving real growth problems at the intersection of product, growth, data, and business. I connect user behavior to product decisions through disciplined experimentation, turning hypotheses into measurable outcomes. Over the years, I have led acquisition, activation, retention, and monetization initiatives across complex digital ecosystems, working cross-functionally with marketing, sales, product, engineering, and customer success to drive tangible impact on conversion and Currently, as Head of Product Growth at MyCond — one of Brazil’s leading condo management hubs — I focus on AI and GTM Engineering, building autonomous, scalable, and efficient growth Selected results:- 39% reduction in CPL through AI-driven creative generation and optimization - Implemented AI as an SDR, delivering +62% growth in scheduled meetings and -50% in no-show - Improved unit economics with -55% CAC, +23% average ticket, and -42% - Productized 3 AI-powered solutions, two of which became core acquisition and revenue Throughout my career, I have developed expertise across multiple business models and acquisition channels, with strong experience in B2B SaaS and seller-focused platforms. I worked in high-scale environments such as Magazine Luiza and Magalu Cloud, and contributed to the technology education ecosystem at Cubos Academy. I have led Go-To-Market, Product-Led and Marketing-Led Growth strategies, SEO, CRO, paid media, community, and analytics initiatives, developing a systemic view that connects acquisition, activation, and revenue expansion. My practice is reinforced by formal education in Product Management, Growth, and Data In parallel, I am the Founder & CEO of Tools:Google Analytics (GA4) · SQL · Power BI · Looker Studio · CRM & Marketing Automation · Google Tag Manager · Meta & Google Ads · No-code & Automation (Make, N8N) · Generative AI (ChatGPT, Gemini, ) · HubSpot · Pipedrive · RD Station · SEMrush · PythonMedium: ly/growth-lizGitHub: com/lizandra-moreira