Lily Thalheimer

Product Marketing at Square

Squareex-Havas Worldwideex-dentsu mcgarrybowen

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I specialize in zero-to-one GTM: finding the narrative, building the launch architecture, and scaling what works.

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Over the past 10+ years I've led launches, GTM strategies, and creative programs across Square, Frog Design, Wondersauce, and for clients including Carlson Rezidor and Rodan+Fields, working across launch strategy and program architecture. Most recently at Square, I built the company's first biannual product launch program from the ground up, orchestrating 60+ contributors across product, marketing, sales, and customer teams. Before that, I led the launch of Square Go, Square's first consumer marketplace, driving 102K app downloads in 8 weeks with zero paid I fit best working on scrappy teams moving fast, testing into new tactics.