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Aaron Shoon

Product, Design & Growth Leader | 0→1 SaaS | Fractional Head of GTM, Product Advisor @ Traceless

Location n/a
Tracelessex-CUNY- Hostos Community Collegeex-The Procter Group, LLC.

I build and grow enterprise SaaS products, usually in 0→1 I currently lead enterprise GTM for Traceless — working across sales and product to close new business and shape what we’re building in-market.

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We focus on securing companies against social engineering risks with real-time identity verification and sensitive data exchange, accelerated by agentic I previously led design at Resilience (cyber risk), where we built and scaled a SaaS platform, contributing to ~5× software revenue I translate market needs into product strategy, positioning and revenue — figuring out what’s valuable, how to explain it so people buy it, and how to deliver it in a way that drives better Most of my work has been in complex, regulated spaces like cybersecurity, insurance, healthcare, and financial services. If you’re working on something in that world, or trying to get from idea to traction faster, reach out.

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Career Timeline

GTM Index

  1. TRACELESSJOB
    1. Fractional Head of GTM, En…
      6M
  2. PLETZJOB
    1. Creative Dir, Founder
      12Y 7M
  3. RESILIENCEJOB
    1. VP, Head of Design
      2Y 7M
  4. FROGJOB
    1. Design Dir
      1Y
  5. ACCENTUREJOB
    1. Dir, Product Strategy + De…
      5Y 9M
  6. SELF EMPLOYEDJOB
    1. Freelance Designer and Con…
      3Y 9M
    2. Freelance Designer and Con…
      3Y 9M
    3. Freelance Designer and Con…
      3Y 9M
  7. CUNY- HOSTOS COMMUNITY COLLEGEJOB
    1. Adjunct Professor
      11M
  8. KELTONJOB
    1. Associate Dir, Creative St…
      9M
  9. THE PROCTER GROUP,JOB
    1. Creative Consultant
      3M
  10. ANTENNA INTERNATIONALJOB
    1. Experience Designer
      5M

Time in market 14Y 2MOpen 2Closed 10Stints 12

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Skills

Enterprise Software SalesGo-to-Market StrategyProduct MarketingProject DeliveryProduct DesignDesign LeadershipGraphic DesignUser ExperienceCreative StrategyExperience DesignConcept DevelopmentTypographyWireframesUser Experience DesignCopywritingInteraction DesignBusiness StrategyBusiness DevelopmentCommunicationResearch

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