Lejla Hrbinic

Assortment Planning Specialist GTM Focus

PANDORAex-Jahreszeiten Verlag GmbHex-Inditex

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Currently, I specialize in assortment planning with a strong go-to-market focus. I collaborate closely with marketing, sales, and product teams to ensure collections are strategically selected, well-positioned, and ready for a successful launch.

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My work is a blend of creative decision-making and analytical thinking. With a diverse background spanning publishing, retail, and merchandising, I bring a well-rounded perspective to product and assortment planning. My journey began in the publishing industry within the beauty sector, where I developed a strong eye for trends and market communication. After completing my retail management training, I gained valuable experience in sales and customer-facing roles before moving into back-office operations. Over time, I transitioned into allocation and later into wholesale buying, where I focused on planning and managing assortments for key B2B partners. My role included a strong operational and administrative component, giving me a solid foundation in cross-functional coordination. I'm currently focused on deepening my expertise in strategic assortment planning and go-to-market execution — areas where I see strong potential for my continued professional growth. While I value the experience I gained in buying, my future lies in roles that combine creativity, strategy, and cross-functional collaboration beyond traditional purchasing.