Laura Selman
B2B GTM Manager at SalesMake | Email Alchemist For Outbound Outreach | Copywriting Virtuoso & Crafting Click-Worthy Campaigns
ex-Influencers.ClubI’m a GTM Specialist at SalesMake, where I help B2B companies reach the right people, start better conversations, and create more sales opportunities.
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💌Most of my work is around outbound campaigns, cold email, LinkedIn outreach, messaging, client updates, reporting, and making sure campaigns are moving in the right direction. I work closely with clients to understand what they need, who they want to reach, and how we can make the outreach clear, simple, and Before this role, I worked in sales development and digital marketing, which helped me understand both sides of the process: how to get someone’s attention and how to turn that attention into a real I enjoy working with people, testing new ideas, improving campaigns, and finding better ways to connect businesses with the right prospects. I’m detail-oriented, curious, and always happy to learn something Outside of work, I’m a big believer in good coffee ☕, positive energy, and making work feel a little more humaN😄Let’s chat about creating memorable digital experiences together!
GTM Index
- SALESMAKEJOB
- GTM Specialist3M
GTM Specialist
SalesMake
I help plan, manage, and optimize go-to-market campaigns for B2B clients, with a focus on outbound lead generation through cold email and LinkedIn. My role includes building campaign strategies, improving outreach messaging, coordinating with clients, reviewing replies, updating CRM records, analyzing campaign performance, and suggesting changes to improve results. I work closely with clients through regular updates and calls to make sure campaigns stay aligned with their goals, target audience, offer, and feedback. Key responsibilities: Plan and manage B2B outbound campaigns Support go-to-market strategy for client campaigns Write and optimize cold email and LinkedIn outreach sequences…
- B2B Campaign Mgr11M
B2B Campaign Manager
SalesMake
I plan and run outreach campaigns that help our B2B clients get more leads and book more meetings. I work closely with clients through regular calls and updates to make sure their goals are met and they’re happy with the results. Clear communication, strong results, and happy clients, that’s what I focus on.
- B2B Account Mgr1Y 6M
B2B Account Manager
SalesMake
- INFLUENCERS.CLUBJOB
- Creator Sales2M
Creator Sales
Influencers.Club
Prospected and engaged with content creators to drive partnerships. Communicated directly with clients to understand their needs and provide tailored solutions. Conducted A/B testing on outreach strategies to improve response rates. Managed email marketing campaigns to generate leads and boost conversions. Analyzed metrics to refine sales strategies and optimize performance. Developed strong communication and copywriting skills to craft compelling messages.
- Creator Sales4M
Creator Sales
Influencers.Club
- BOTTONIJOB
- Sales Assistant2Y 11M
Sales Assistant
Bottoni
I have worked in sales and accounting roles, combining my skills in both areas.I am committed to delivering excellent service and achieving success for clients and my organization.
- Job: Bottoni — Sales Assistant · 2019-08 – 2022-07 · 2y 11mo — I have worked in sales and accounting roles, combining my skills in both areas.I am committed to delivering excellent service and achieving success for clients and my organization.
- Job: SalesMake — GTM Specialist · 2026-07 – present · 1 mo — I help plan, manage, and optimize go-to-market campaigns for B2B clients, with a focus on outbound lead generation through cold email and LinkedIn. My role includes building campaign strategies, improving outreach messaging, coordinating with clients, reviewing replies, updating CRM records, analyzing campaign performance, and suggesting changes to improve results. I work closely with clients through regular updates and calls to make sure campaigns stay aligned with their goals, target audience, offer, and feedback. Key responsibilities: Plan and manage B2B outbound campaigns Support go-to-market strategy for client campaigns Write and optimize cold email and LinkedIn outreach sequences…
- Job: Influencers.Club — Creator Sales · 2023-12 – 2024-02 · 2 mo — Prospected and engaged with content creators to drive partnerships. Communicated directly with clients to understand their needs and provide tailored solutions. Conducted A/B testing on outreach strategies to improve response rates. Managed email marketing campaigns to generate leads and boost conversions. Analyzed metrics to refine sales strategies and optimize performance. Developed strong communication and copywriting skills to craft compelling messages.
- Job: SalesMake — B2B Account Manager · 2024-02 – 2025-08 · 1y 6mo
- Job: Influencers.Club — Creator Sales · 2023-10 – 2024-02 · 4 mo
- Job: SalesMake — B2B Campaign Manager · 2025-08 – 2026-07 · 11 mo — I plan and run outreach campaigns that help our B2B clients get more leads and book more meetings. I work closely with clients through regular calls and updates to make sure their goals are met and they’re happy with the results. Clear communication, strong results, and happy clients, that’s what I focus on.
- School: Brainster
Skills
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