Keerthana G

CRM & GTM Systems Leader | Salesforce | Enterprise Platform Modernization | Business & Technology Alignment | 8X Salesforce Certified

San Francisco719 followers

Block

ex-Afterpay Touch

ex-Juul Labs

With over 10 years of experience, I lead CRM and GTM systems initiatives across global fintech and enterprise environments.
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My background spans Salesforce platform architecture, business systems delivery, and cross-functional team leadership supporting Sales, Merchant Onboarding, and Revenue Operations across multi-region At Block and Afterpay, I led distributed teams of Business Systems Analysts, Salesforce Engineers, QA, and DevOps professionals across the US, AU, UK, and India. I operate across the full lifecycle — from business requirement discovery and roadmap prioritization through architectural design, engineering oversight, integration modernization, and production I have driven large-scale platform consolidation during acquisition, modernized integration patterns through event-driven architectures, and implemented automation initiatives that significantly improved operational efficiency and system My focus is building scalable, compliant, and high-performing CRM ecosystems that align business strategy with technical Core strengths include:• CRM & GTM systems transformation • Salesforce architecture & integration strategy • Cross-functional team leadership (15+ team members) • Business analysis & stakeholder alignment • Platform governance & release management • Global system consolidation & operating model transition

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GTM Index

BLOCKJOB
1. Salesforce Platform Lead
  4Y 6M
AFTERPAY TOUCHJOB
1. Salesforce Platform Lead
  1Y 2M
JUUL LABSJOB
1. Sr Salesforce Eng
  1Y 1M
2. Salesforce Eng
  7M
ENGS COMMERCIAL FINANCEJOB
1. Sr Salesforce.com Administ…
  2Y 2M
TECHNO CUBESJOB
1. Salesforce Consultant
  6M
HPJOB
1. Salesforce Administrator/D…
  2Y 4M

Job: Block — Salesforce Platform Lead / Engineering Manager – GTM Systems & Product Ownership · 2022-02 – present — • Led global Salesforce and GTM systems for the Afterpay business unit, supporting Sales, Service, Merchant Onboarding, and Franchise operations across US, AU, UK, and India. • Owned the GTM platform roadmap and backlog prioritization, partnering with Sales, Support, and Operations leaders to translate business needs into scalable CRM and automation capabilities. • Managed and mentored a cross-functional team of 15+ professionals including Business Systems Analysts, Salesforce Engineers, QA, and DevOps specialists, owning delivery execution and platform reliability. • Played a key leadership role in the Afterpay → Block Salesforce consolidation, driving large-scale data migration, operat…
Job: Afterpay Touch — Salesforce Platform Lead – GTM Systems · 2020-12 – 2022-02 — • Served as global Salesforce platform owner across AU/NZ, US, CA, and UK during rapid international expansion and post-acquisition transition. • Owned CRM roadmap, architecture standards, and intake governance frameworks supporting Sales and Merchant Onboarding at scale. • Led distributed teams of BSAs, Engineers, and QA professionals, aligning cross-regional delivery across Australia, US, and UK. • Designed scalable GTM system architecture to support hyper-growth, increasing transaction volumes, and international market expansion. • Architected and optimized enterprise integrations across CRM, marketing automation, contract lifecycle, onboarding, and data tooling ecosystems. • Established…
Job: Juul Labs — Sr Salesforce Engineer · 2019-10 – 2020-11 — • Led architecture design and solution delivery for Salesforce Sales and Service Cloud supporting enterprise-scale GTM and customer operations. • Designed scalable CRM solutions across Sales and Support workflows, ensuring performance, security, and long-term maintainability. • Defined and implemented integration patterns between Salesforce and enterprise systems (DocuSign, Conga, Salesforce Maps, Pardot, Jitterbit, MuleSoft), improving automation coverage and data consistency. • Drove Lightning migration and platform modernization initiatives, increasing user adoption and operational efficiency. • Partnered closely with Product, Sales Operations, and Support stakeholders to translate busin…
Job: Juul Labs — Salesforce Engineer · 2019-03 – 2019-10
Job: Techno Cubes Inc — Salesforce Consultant · 2016-05 – 2016-11
Job: HP — Salesforce Administrator/Developer · 2013-01 – 2015-05
Job: Engs Commercial Finance Co. — Sr Salesforce.com Administrator/Sr BSA · 2017-01 – 2019-03
School: Chicago State University — Master’s Degree, Computer Science
School: G. Pulla Reddy Engineering College, (Autonomous), Kurnool — Bachelor's degree, Computer Science

Skills

SalesforceEnterprise ArchitectureB2CAgentForceData cloudAgile MethodologiesSalesforce.com DevelopmentSQLXMLSoftware DevelopmentArtificial Intelligence (AI)Customer Relationship Management (CRM)Model Context Protocol (MCP)Business-to-Business (B2B)Project ManagementTeam LeadershipJavaSalesforce.com AdministrationHTMLJavaScript

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Keerthana G

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