Kay Koch
Insurance | Start-Up Specialist | Connector
I've always been in sales - as a kid I was opening up lemonade stands, helping my dad with random side hustles, mowing yards, and selling cookies.
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I've maintained that entrepreneurial spirit throughout my career, and landed my first sales role in 2012 selling industrial grade surge protection devices. Since then - I've taken my experience to the start-up space, joining a team pre-series B as employee #50, and helping them scale to unicorn status. The ability to drink from the fire hose, learn quickly, and see that everyone around me was acting like an owner of the company was extremely motivating and rewarding. At the end of the day - offering a solution to a business that will improve the quality of life for their end users excites me, and I can easily get behind a product that does this. By obtaining my degree in Industrial and Organizational Psychology, I learned how to apply psychological principles and methods to improve the performance and well-being of individuals and teams in work settings. I also gained valuable experience as a teaching and research assistant, honing my problem-solving, team-building, and data-analysis skills. I am passionate about people, and I strive to understand their unique needs and goals. I use empathy, encouragement, and humor to build rapport and trust with my clients and colleagues. I am always eager to learn new things and challenge myself, and I seek feedback and coaching to improve my professional growth. I am motivated by the opportunity to make a positive impact on the lives of others through my work.
GTM Index
- WOMEN IN SALESJOB
- Denver Area Lead2Y 10M
Denver Area Lead
Women in Sales
Women in Sales is an open and inclusive space where global members can connect with their peers, seek out job opportunities, share valuable resources, and uplift one another. They host in-person events, webinars, create educational content, and provide dedicated spaces to better serve members including leadership, motherhood/parenthood, and career search resources.
- PRODUCERFLOWJOB
- Founding Account Executive…11M
Founding Account Executive & GTM Lead
Producerflow
Modern Insurance Distribution Infrastructure. Trusted by insurance companies of all sizes to manage onboarding, licensing, appointments, and ensure compliance - all in one platform.
- JUSTWORKSJOB
- Account Executive1Y 1M
Account Executive
Justworks
Justworks is a technology company dedicated to leveling the playing field for small businesses. We have products tailored to simplify the complexities of running a business. From payroll and compliance to employee benefits, we cover it all. Plus, for businesses looking to go global, our International solutions can help manage multi-national employment. At Justworks, we’re committed to providing powerful, easy-to-use solutions that help you care for your team (wherever they are) and grow your business with confidence.
- PRODUCTPLANJOB
- Enterprise Account Executive6M
Enterprise Account Executive
ProductPlan
- Full-desk sales within assigned territories (>1k employees, Midwest US, International) - Generated net new logo conversion through outbound prospecting to Product, Technology, Digital Transformation, Innovation titles - Upsold current customer base to tiers with more functionality and minimum user requirements - Created unique business cases/presentations for clients to show ROI, prove value of solution - Developed a sales process for the team, utilizing Mutual Action Plans, Business Cases, and ROI documentation - Partnered cross-functionally with CS team to multi-thread current customers to process renewals and upgrades - Partnered with marketing to create sales-led webinar deck template…
- Mid-Market Account Executive6M
Mid-Market Account Executive
ProductPlan
- Managed account mapping for territories with <1k employees in the Central and Southeast US, as well as Internationally - Achieved net new logo conversions by engaging with prospects in Product, Technology, Digital - Transformation, Innovation roles through outbound prospecting - Successfully upsold existing customers to higher tiers with enhanced functionality and minimum user requirements - Collaborated cross-functionally with Customer Success team to facilitate renewals and upgrades for current customers FY23 - Q3: 114% quota attainment
- AGENTSYNCJOB
- Commercial Account Executive6M
Commercial Account Executive
AgentSync
- Contributed to the establishment of a new segment within the organization as the second hire - Mapped accounts in the Central and Western US territory - Engaged in full-desk sales with focus on outbound prospecting targeting 85% cold accounts - Applied MEDDIC, SPIN Selling, and Value Selling methodologies throughout the sales process - Utilized Salesforce and ScratchPad to manage deal cycles and pipeline - Collaborated with Delivery, Implementation, and Customer Success teams
- Sr. Strategic Enterprise SDR5M
Sr. Strategic Enterprise SDR
AgentSync
- Collaborated with Strategic Enterprise Account Executives to target accounts generating $500K+ ARR - Executed outreach campaigns targeting VP+ titles in organizations - Worked with Marketing team on developing messaging for demand generation campaigns - Generated $3.5M pipeline in two quarters - Achieved $2.1M in total ARR sourced as an SDR FY23 - Q1: - $80k sourced C/W, $1.2M pipe generated FY23 - Q2: - $660k sourced C/W, $2.1M pipe generated
- Mid-Market Sales Developme…11M
Mid-Market Sales Development Rep
AgentSync
- First Mid-Market SDR Hire - Employee #50, pre-Series B - Collaborated with Account Executives to target and map accounts effectively through a multi-threaded approach - Developed outbound sales sequences and Outreach campaigns implemented by the SDR Team - Utilized Salesforce, Outreach, ZoomInfo, and LinkedIn Sales Nav for daily operations - Provided training and coaching to new team members FY22: Sourced $660k in C/W Projects: - Email Sequence Committee - ongoing meeting with members of messaging/sequencing team analyzing email campaign data and improving messaging to increase rate of meetings booked. - Create sales enablement tools for SDR team around building solid AE/SDR partnership…
- TEKSYSTEMSJOB
- Enterprise Applications, D…1Y 2M
Enterprise Applications, Data Analytics & Insights Recruiter
TEKsystems
- Technical recruitment with an emphasis on applications including development, enterprise applications, digital and creative, data analytics and insights, and end user support - Build and maintain relationships with a large network of individuals in Northern Colorado for over 300 clients for contract, contract-to-hire, and direct placement opportunities - Develop recruiting/sourcing strategies to identify and screen qualified candidates - Negotiate wages, benefits, and PTO with candidates - Oversee pre/post-employment steps including references, background/drug tests, onboarding, trainings, etc. - Track and manage candidates using Salesforce and internal candidate tracking sytem. - Partner…
- CONSTANT CONTACTJOB
- Account Review Specialist1Y 5M
Account Review Specialist
Constant Contact
Left due to opportunity to go back to school full time and complete my degree - Worked directly with Legal and Compliance departments to evaluate client usage of Constant Contact Software. - Investigate and research user accounts to determine if clients were in compliance with the Terms of Service - Process routine email list and account reviews, while educating clients of key procedures and best practices of email marketing. - Created training document for multiple teams to simplify Terms and Conditions of company - Planned offsite events for team building, and community building events on site for team
- MAXIVOLTJOB
- Account Mgr1Y 8M
Account Manager
Maxivolt
Left due to re-location to Colorado - Managed 500+ accounts - Consistently met and/or exceeded quota goals - Sold into multiple verticals (Oil/Gas, Manufacturing, Agriculture)
- Job: AgentSync — Sr. Strategic Enterprise SDR · 2022-05 – 2022-10 — - Collaborated with Strategic Enterprise Account Executives to target accounts generating $500K+ ARR - Executed outreach campaigns targeting VP+ titles in organizations - Worked with Marketing team on developing messaging for demand generation campaigns - Generated $3.5M pipeline in two quarters - Achieved $2.1M in total ARR sourced as an SDR FY23 - Q1: - $80k sourced C/W, $1.2M pipe generated FY23 - Q2: - $660k sourced C/W, $2.1M pipe generated
- Job: TEKsystems — Enterprise Applications, Data Analytics & Insights Recruiter · 2020-02 – 2021-04 — - Technical recruitment with an emphasis on applications including development, enterprise applications, digital and creative, data analytics and insights, and end user support - Build and maintain relationships with a large network of individuals in Northern Colorado for over 300 clients for contract, contract-to-hire, and direct placement opportunities - Develop recruiting/sourcing strategies to identify and screen qualified candidates - Negotiate wages, benefits, and PTO with candidates - Oversee pre/post-employment steps including references, background/drug tests, onboarding, trainings, etc. - Track and manage candidates using Salesforce and internal candidate tracking sytem. - Partner…
- Job: ProductPlan — Enterprise Account Executive · 2024-01 – 2024-07 — - Full-desk sales within assigned territories (>1k employees, Midwest US, International) - Generated net new logo conversion through outbound prospecting to Product, Technology, Digital Transformation, Innovation titles - Upsold current customer base to tiers with more functionality and minimum user requirements - Created unique business cases/presentations for clients to show ROI, prove value of solution - Developed a sales process for the team, utilizing Mutual Action Plans, Business Cases, and ROI documentation - Partnered cross-functionally with CS team to multi-thread current customers to process renewals and upgrades - Partnered with marketing to create sales-led webinar deck template…
- Job: Constant Contact — Account Review Specialist · 2014-01 – 2015-06 — Left due to opportunity to go back to school full time and complete my degree - Worked directly with Legal and Compliance departments to evaluate client usage of Constant Contact Software. - Investigate and research user accounts to determine if clients were in compliance with the Terms of Service - Process routine email list and account reviews, while educating clients of key procedures and best practices of email marketing. - Created training document for multiple teams to simplify Terms and Conditions of company - Planned offsite events for team building, and community building events on site for team
- Job: AgentSync — Commercial Account Executive · 2022-11 – 2023-05 — - Contributed to the establishment of a new segment within the organization as the second hire - Mapped accounts in the Central and Western US territory - Engaged in full-desk sales with focus on outbound prospecting targeting 85% cold accounts - Applied MEDDIC, SPIN Selling, and Value Selling methodologies throughout the sales process - Utilized Salesforce and ScratchPad to manage deal cycles and pipeline - Collaborated with Delivery, Implementation, and Customer Success teams
- Job: ProductPlan — Mid-Market Account Executive · 2023-06 – 2023-12 — - Managed account mapping for territories with <1k employees in the Central and Southeast US, as well as Internationally - Achieved net new logo conversions by engaging with prospects in Product, Technology, Digital - Transformation, Innovation roles through outbound prospecting - Successfully upsold existing customers to higher tiers with enhanced functionality and minimum user requirements - Collaborated cross-functionally with Customer Success team to facilitate renewals and upgrades for current customers FY23 - Q3: 114% quota attainment
- Job: Maxivolt — Account Manager · 2012-04 – 2013-12 — Left due to re-location to Colorado - Managed 500+ accounts - Consistently met and/or exceeded quota goals - Sold into multiple verticals (Oil/Gas, Manufacturing, Agriculture)
- Job: Justworks — Account Executive · 2024-08 – 2025-09 — Justworks is a technology company dedicated to leveling the playing field for small businesses. We have products tailored to simplify the complexities of running a business. From payroll and compliance to employee benefits, we cover it all. Plus, for businesses looking to go global, our International solutions can help manage multi-national employment. At Justworks, we’re committed to providing powerful, easy-to-use solutions that help you care for your team (wherever they are) and grow your business with confidence.
- Job: AgentSync — Mid-Market Sales Development Rep · 2021-05 – 2022-04 — - First Mid-Market SDR Hire - Employee #50, pre-Series B - Collaborated with Account Executives to target and map accounts effectively through a multi-threaded approach - Developed outbound sales sequences and Outreach campaigns implemented by the SDR Team - Utilized Salesforce, Outreach, ZoomInfo, and LinkedIn Sales Nav for daily operations - Provided training and coaching to new team members FY22: Sourced $660k in C/W Projects: - Email Sequence Committee - ongoing meeting with members of messaging/sequencing team analyzing email campaign data and improving messaging to increase rate of meetings booked. - Create sales enablement tools for SDR team around building solid AE/SDR partnership…
- Job: Women in Sales — Denver Area Lead · 2023-10 – present — Women in Sales is an open and inclusive space where global members can connect with their peers, seek out job opportunities, share valuable resources, and uplift one another. They host in-person events, webinars, create educational content, and provide dedicated spaces to better serve members including leadership, motherhood/parenthood, and career search resources.
- Job: Producerflow — Founding Account Executive & GTM Lead · 2025-09 – present — Modern Insurance Distribution Infrastructure. Trusted by insurance companies of all sizes to manage onboarding, licensing, appointments, and ensure compliance - all in one platform.
- School: Colorado State University — Bachelor’s Degree, Industrial and Organizational Psychology
Skills
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