Karen Ding

GTM engineer | Agentic GTM Workflow Builder | Growth Systems & Marketing Automation

San Franciscouniverse-v1 · gtme
DigitalOceanex-CommonWealth Magazine Group(天下雜誌群)ex-Parsely, Inc.

About

I like building things—especially solutions that help companies grow. I help businesses triple their growth funnel power by connecting three elements most teams struggle to integrate: content strategy, data analytics, and AI automation. In my system, each element fuels the others—content generates data, data informs better content, and AI automates and scales both. With every cycle, the feedback compounds into a stronger, self-sustaining growth engine that drives results across the entire customer journey, from acquisition to retention. This approach is rooted in my diverse background. I began as a content marketer, expanded into marketing analytics, and evolved into a marketing solutions architect—combining my expertise in content, data, and AI automation to design systems that help marketing teams work faster and perform better. Using this system, I’ve built multiple marketing solutions at the intersection of content, analytics, and AI to accelerate user acquisition and strengthen performance at every stage of the customer lifecycle. For example, I created an AI-driven agentic workflow that researches, curates content, personalizes writing, and publishes newsletters from scratch—reducing production time by 81% and significantly boosting the efficiency of user aqusition. (Project details here: https://karending.com/revolutionizing-newsletter-production-with-ai/) I’ve also applied large language models (LLMs), embedding techniques, and cosine similarity to surface the highest-potential prospects. (Project details here: https://karending.com/lead-scoring-with-llm-and-embedding/) In another project, I built a social listening tool to track trending topics in online communities and used semantic analysis to uncover sentiment around those topics. I’m looking for opportunities where I can bring together creativity, data, and technical systems — whether in growth operations, marketing automation, or product-led GTM. Let’s build something that works and wows.

Company history

  1. CommonWealth Magazine Group(天下雜誌群)Chief of Staff to the General Manager2015-07 – 2017-06 · 1y 11mo
  2. Parsely, Inc.Business Intern2018-02 – 2018-12 · 10 mo
  3. Xaduro Inc.Co-Founder2011-10 – 2015-05 · 3y 7mo
  4. IndiegogoContent Marketing Strategist2019-03 – 2020-02 · 11 mo
  5. Parsely, Inc.Customer Success Analyst2019-02 – 2020-02 · 1y
  6. DigitalOceanGTM Engineer, Marketing Systems2025-11 – present · 9 mo
  7. Trend MicroSecurity Data Analyst2020-03 – 2022-02 · 1y 11mo
  8. Eastern ThinkingDigital Marketing Analyst / Automation Engineer2022-02 – 2025-10 · 3y 8mo
  9. BNP ParibasInvestment Banking Intern2008-03 – 2008-05 · 2 mo
  10. CommonWealth Magazine Group(天下雜誌群)Editorial Intern2009-03 – 2009-06 · 3 mo
  11. CommonWealth Magazine Group(天下雜誌群)Financial Reporter2009-07 – 2011-09 · 2y 2mo

Skills

automationAgentic AI DevelopmentMarketing AutomationAI Workflow DesignAutomation & ScriptingPython DevelopmentMatplotlibTableauData AnalyticsIntegrated MarketingJournalismContent MarketingB2B MarketingpythonBuilding Automation Systems (BAS)Data Analytics & VisualizationCascading Style Sheets (CSS)Data AnalysisBusiness DevelopmentDigital MarketingStrategic Planning

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