Karen Tara Bourbié
Product Marketing | 0->1 GTM for Startups | Positioning, AI, & Infrastructure
15+ years of marketing leadership, I'm focused on driving go-to-market initiatives for technology companies. I've had success jumping in and immediately adding value in startups and large enterprise organizations.
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I love delivering products and experiences that delight and add value and solving thorny business problems. Interdisciplinary marketing expertise in: GTM strategy, sales enablement, performance marketing, lead generation, content, storytelling, product funnel optimization, communications
GTM Index
- EARLY STAGE STARTUPSJOB
- PMM & GTM Lead1Y 6M
Product Marketing & GTM Lead
Early Stage Startups
- PMM & GTM Lead1Y 6M
Product Marketing & GTM Lead
Early Stage Startups
- DOXELJOB
- Head of PMM2Y 5M
Head of Product Marketing
Doxel
- HOVERJOB
- Senior PMM1Y 11M
Senior Product Marketing Manager
HOVER Inc.
- LENDINGCLUBJOB
- Senior PMM1Y 7M
Senior Product Marketing Manager
LendingClub
- MYRIAD GENETICSJOB
- PMM1Y 9M
Product Marketing Manager
Myriad Genetics
- UBISOFTJOB
- Digital Mktg1Y
Digital Marketing
Ubisoft
Managing influencer programs Managing social media programs Creative direction on social media assets, YouTube assets, and website Managing digital channels- YouTube, Twitch, Facebook, Twitter, Instagram
- IMA INTERACTIVEJOB
- Content Strategist1Y 4M
Content Strategist
IMA Interactive
• Creates and executes business development and communication strategies. • Creates and manages content for client’s webpages and social media streams including Facebook, Instagram, Twitter, Pinterest, Google+, and Yelp • Writes and maintains client blogs • Performs search engine optimization (SEO) to ensure clients have favorable rankings
- Job: Ubisoft — Digital Marketing · 2016-01 – 2017-01 — Managing influencer programs Managing social media programs Creative direction on social media assets, YouTube assets, and website Managing digital channels- YouTube, Twitch, Facebook, Twitter, Instagram
- Job: Doxel — Head of Product Marketing · 2022-10 – 2025-03
- Job: LendingClub — Senior Product Marketing Manager · 2019-04 – 2020-11
- Job: HOVER Inc. — Senior Product Marketing Manager · 2020-11 – 2022-10
- Job: IMA Interactive — Content Strategist · 2014-07 – 2015-11 — • Creates and executes business development and communication strategies. • Creates and manages content for client’s webpages and social media streams including Facebook, Instagram, Twitter, Pinterest, Google+, and Yelp • Writes and maintains client blogs • Performs search engine optimization (SEO) to ensure clients have favorable rankings
- Job: Early Stage Startups — Product Marketing & GTM Lead · 2025-02 – present
- Job: Myriad Genetics — Product Marketing Manager · 2017-07 – 2019-04
- Job: Early Stage Startups — Product Marketing & GTM Lead · 2025-02 – present
- School: Arizona State University — Bachelor of Science (B.S.), Political Science and Government
- School: Arizona State University — Bachelor of Science (B.S.)
Skills
Playbooks
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