Kalaivani Shanmugam

About

I'm a GTM Engineer who builds the systems that turn go-to-market strategy into measurable revenue. I work at the intersection of sales, marketing, and data — designing the automated pipeline, outbound engines, and analytics that let a small team sell like a much larger one.What I own end to end:• GTM automation across HubSpot — lead scoring, lifecycle stages, segmentation, and CRM workflows that keep sales and marketing operating as one system• Outbound and demand-generation programs — targeting, messaging, multi-channel sequencing, and meeting booking (Calendly) tied directly to pipeline• AI-search visibility — 40+ SEO/AEO content assets engineered for citation across ChatGPT, Perplexity, Gemini, and Google AI Overviews• Revenue analytics and reporting — attribution, funnel conversion, and dashboards that connect every campaign to pipeline and closed revenue, not vanity metrics• An AI production stack (ChatGPT, Claude, Canva) to ship enablement content and creative at speedI bring engineering-grade process discipline to revenue: I don't just run campaigns, I build the infrastructure underneath them. Certified in HubSpot Email Marketing. Core stack: HubSpot, Calendly, ChatGPT, Claude, Canva, plus SEO/AEO workflows.

Company history

1. 
   Aara Tech Private LimitedSenior Human Resource Executive2023-09 – present · 2y 11mo
2. 
   Aara Tech Private LimitedGTM Engineer2026-07 – present · 1 mo
3. 
   MGM HealthcareSenior Executive - Operations 2018-12 – 2023-09 · 4y 9mo

Skills

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