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Justin Hanson

Specialties: RevOps, GTM Engineering, Automation, Cold Email, Lifecycle/Email Marketing, AI, LinkedIn, Campaign Success

Dublin, Ohio, United Statesuniverse-v1 · gtme
Honed Insightex-To Fly Fishex-River Path Learning
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About

Struggling to boost your email marketing ROI, get responses from cold outreach, automate your systems, or create effective campaigns? I’m here to help turn your marketing program into a revenue-generating powerhouse. I’m a certified email marketing and automation specialist (HubSpot Marketing Hub, Klaviyo, Make.com) with over 11 years of experience and over 100 integrated campaigns, hundreds of automations, and thousands of email campaigns under my belt. I focus on real business outcomes – not just vanity metrics. Why partner with me? With 11+ years as a certified expert, I’ve helped businesses achieve thousands of leads and millions of dollars. I specialize in: ✅ Email Marketing Strategy & Automation Workflows – building end-to-end campaigns that nurture prospects and customers ✅ Integrated Campaigns and GTM – creating highly effective campaigns and GTM strategy to skyrocket revenue ✅ Cold Email & B2B Outbound – lead generation sequences that fill your sales pipeline ✅ Expert cold email copywriting – subject lines that get up to 90% open rates and body content that gets up to 20% reply rates at scale ✅ CRM-Driven Segmentation & Lifecycle Marketing – personalized messaging for each stage of the customer journey ✅ Deliverability Optimization – audits and technical fixes (DNS: SPF, DKIM, DMARC, etc.) to ensure your emails land in the inbox ✅ CRM & Email Platform Integration – connecting tools (HubSpot, Klaviyo, Apollo, Salesforce, etc.) for seamless data flow ✅ Workflow Automation – Automate repetitive tasks and connect all your apps (CRM, email, spreadsheets, etc.) using leading platforms like Make.com, Zapier, and n8n for seamless data flow. ✅ AI-Powered Solutions – Integrate cutting-edge AI services into your workflows for smarter decision-making, personalized customer interactions, and advanced data processing. Certifications: HubSpot Marketing Hub, Klaviyo Product Certified, Make.com (Advanced).

Company history

  1. To Fly FishStrategic Marketing Specialist2015-01 – 2022-02 · 7y 1mo
  2. River Path LearningSenior Product Marketing Manager2017-05 – 2022-03 · 4y 10mo
  3. Impartner SoftwareProduct Marketing Manager2022-03 – 2023-02 · 11 mo
  4. The Ohio State UniversityInstructor2008-09 – 2014-08 · 5y 11mo
  5. Caster ConnectionLifecycle, Content, and Campaign Lead2018-05 – 2022-03 · 3y 10mo
  6. Honed InsightHead of RevOps and GTM EngineeringRevOps2023-02 – present · 3y 6mo

Skills

n8nApolloHubSpotSalesforceZapierMakeOutreachautomationLinkedIn MarketingGTMcold emailIntegrated MarketingHubSpot Marketing HubEmail MarketingEmail Marketing SoftwareB2C e-commerceKlaviyoProcess Automationsytems integrationSales EnablementWordpress DevelopmentContent MarketingPublic SpeakingPresentation Skills

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