GTM Index
Submit a playbook

Jordan Sheldrick

GTM Engineer @ Orchestry | Building Scalable GTM Systems | AI-Forward Thinker

Location n/agtme · universe-v1
Orchestryex-BDO Digital Servicesex-Proposify
LinkedInBrowse people

Claim profile

About

I build scalable demand generation engines that bridge the gap between marketing and sales. Expert at both architecting and executing, I combine data-driven experimentation with a deep technical stack to drive predictable pipeline growth at scale. Key achievements: - Built a full-funnel, integrated content program that increased sales pipeline by 50% and lowered customer acquisition cost by 15% within 6 months. - Led an SEO program that achieved #1 Google SERP ranking for our primary category keyword, driving a 4x lift in inbound demo volume. - Drove a 10x increase in event signups using a multi-channel paid, organic, and outbound content strategy, generating $1M+ in enterprise pipeline. - Pioneered a marketing function from the ground up: built a high-performing team and piloted an automated, multi-channel content-led growth engine that captured net-new demand. Skills: - Content (On-page SEO, technical SEO); - CRM (Salesforce, Marketo, Hubspot); - Paid (Meta, Google, LinkedIn); - Market/Data Intelligence tools (GA4, Looker, Clay); - AI (Gemini, Claude Cowork); and - SQL, Javascript, Python Target market experience: - B2B/B2C marketing teams - B2B sales teams - B2B SaaS - Higher education - Audiovisual - Fintech - E-commerce - Health & Wellness - Live events - Government & Legal - Religious institutions

Company history

  1. OrchestryGTM Engineer (Sales)2026-04 – present · 4 mo
  2. BDO Digital ServicesLead Generation Manager2019-10 – 2020-03 · 5 mo
  3. ProposifySenior Demand Generation Manager2022-12 – 2023-09 · 9 mo
  4. FortinetTechnical Writer II2014-03 – 2015-02 · 11 mo
  5. Ready SetMarketing Director2024-12 – 2026-03 · 1y 3mo
  6. Epiphan VideoTechnical Marketing Communications Specialist2015-02 – 2016-02 · 1y
  7. ProposifyDemand Generation Manager2020-08 – 2022-12 · 2y 4mo
  8. Epiphan VideoDirector of Digital Marketing2018-03 – 2019-10 · 1y 7mo
  9. Epiphan VideoDigital Marketing Manager2016-02 – 2018-03 · 2y 1mo
  10. Ready SetSenior Growth Marketing Manager2023-09 – 2024-12 · 1y 3mo
  11. TechInsightsTechnical Documentation Specialist2013-03 – 2014-03 · 1y

Skills

ClayHubSpotSalesforcesqlEvent MarketingLinkedIn MarketingMulti-Channel MarketingRevOpsBudgeting & ForecastingGo-to-Market StrategyOutbound MarketingOutbound SalesDigital Marketing AnalyticsB2B Marketing StrategyChannel PartnersBlog MarketingArticle WritingSEO CopywritingpythonArtificial Intelligence (AI)Business DevelopmentStrategic Marketing ManagementTeam LeadershipCustomer Relationship Management (CRM)

Playbooks

All playbooks →

No playbooks indexed for this profile yet.

Browse all →