Jonny Spencer

About

I operate at a rare intersection: twenty years of frontline sales leadership and commercial executive experience, backed by the technical skillset of a modern Go To Market engineer.GTM Engineering is growing fast, but most engineers are pure technical executioners. They can map a webhook, but they have never hit a target, managed a pipeline, or answered to a private equity board. They are order-takers building systems for commercial realities they do not understand.Because I have spent two decades as a sales coach, operator, and revenue executive across complex business structures, I do not just take orders. I interpret your commercial strategy, diagnose operational flaws, and architect the automated systems required to scale it.𝗧𝗵𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗚𝗮𝗽The biggest issue I see across businesses is the disconnect between strategy and execution. Leadership tables have great commercial ideas, but they lack the technical skill set to execute them.Without someone connecting a strategic idea to the concrete creation of prospect lists, relevant data research, and resonant messaging, execution falls flat. The result is poor sales execution and the momentum stripped entirely out of your best ideas.My view is simple: If there is commercial logic behind how you sell, it can be systemised. You no longer need to choose between personal sales craft and automated precision. You can build both into the infrastructure.𝗪𝗵𝗮𝘁 𝗜 𝗕𝘂𝗶𝗹𝗱I partner with private equity portfolios, startups, and professional services firms to replace guesswork with repeatable infrastructure: 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲: Redesigning playbooks, auditing stack infrastructure, and unifying siloed teams post acquisition across Salesforce, HubSpot, and Dynamics 365. 𝗚𝗧𝗠 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: Building scalable outreach infrastructure and outbound engines using n8n, Clay, various B2B data providers, and custom AI agents to automate enrichment—without losing the human sales touch.Before operating independently, I spent 8 years rising to Director of Revenue Operations within a major PE backed group, sponsoring enterprise CRM rollouts and leading post acquisition brand integrations that delivered real EBITDA value.I do not believe in adding headcount to a broken process. We build the operational rhythm and technical system first so salespeople have a predictable framework to execute within.𝗖𝗼𝗻𝗻𝗲𝗰𝘁Add me on LinkedIn, drop me a messageDirect Email: jspencer@measurd.co.ukBook a 1:1: https://calendly.com/jonny-sentragroup/jonny-spencer-1-1

Company history

1. 
   Three.Sales Associate2011-04 – 2012-05 · 1y 1mo
2. 
   Three.Assistant Store Manger2012-05 – 2013-07 · 1y 2mo
3. 
   Optionis GroupSales Coach2015-05 – 2016-08 · 1y 3mo
4. 
   MeasurdFounder & GTM Consultant2023-05 – present · 3y 3mo
5. 
   Three.Retail Manager2013-07 – 2015-05 · 1y 10mo
6. 
   North Lincolnshire CouncilRecreation Assistant/ Duty Manager2008-08 – 2010-01 · 1y 5mo
7. 
   Optionis GroupSales Manager2017-08 – 2019-11 · 2y 3mo
8. 
   Optionis GroupDirector of Revenue OperationsRevOps2020-10 – 2023-08 · 2y 10mo
9. 
   Optionis GroupHead Of Sales2019-11 – 2020-10 · 11 mo
10. 
    Leeds UnitedEducation Officer/Football Coach2010-01 – 2012-06 · 2y 5mo
11. 
    Warm Front Ltd : EAGA InsulationField Based Sales Executive2010-01 – 2011-03 · 1y 2mo
12. 
    Optionis GroupSales Team Leader2016-08 – 2017-08 · 1y
13. 
    Sentra GroupCo-Founder & GTM Engineer2025-02 – present · 1y 6mo

Skills

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