John Mruz
Chief Marketing Officer | Driving Growth, Innovation & Go-To-Market Strategy in Ad Tech
My work centers on simplifying complexity, guiding teams through change, and delivering solutions that matter. I’ve spent 16+ years helping Ad Tech companies commercialize innovation, launch products, and drive growth.
More
Today, as Chief Marketing Officer at JWP Connatix, I lead global marketing and go-to-market strategy — shaping our post-merger rebrand and ensuring publishers, broadcasters, and advertisers can connect with solutions that deliver measurable impact. Throughout my career, I’ve worked at the intersection of product, commercial, and marketing strategy — aligning cross-functional teams and turning plans into execution. I care deeply about building high-performing teams, mentoring future leaders, and doing the kind of work that drives lasting business results. Outside of work, I enjoy spending time with my family, exploring history, and playing hockey.
GTM Index
- JWXJOB
- Chief Mktg Officer1Y
Chief Marketing Officer
JWX
Lead global marketing, brand, and go-to-market strategy for JWP Connatix, driving the company’s post-merger rebrand and launch of new product innovations. Responsible for shaping market narratives, aligning product and commercial teams, and ensuring solutions reach publishers, broadcasters, and advertisers with measurable impact.
- FLASHTALKING BY MEDIAOCEANJOB
- SVP GTM Strategy4Y 9M
SVP GTM Strategy
Flashtalking by Mediaocean
Lead go‑to‑market strategy and execution for high‑growth pillars: creative production, omnichannel DCO & ad serving (CTV, display, audio), social ads management, cookieless identity solutions, and measurement & analytics.
- Head of Global Mktg (Inter…4M
Head of Global Marketing (Interim)
Flashtalking by Mediaocean
Responsible for all paid, owned, earned marketing initiatives. Key projects: Protected Media acquisition, "Flashtalking Makes it Easy" campaign, Identity Framework launch.
- SVP, Strategy2Y 10M
SVP, Strategy
Flashtalking by Mediaocean
Lead product commercialization efforts for DCO/personalization. - Rolled out vertical go to market initatives across Auto, Video Gaming, Sports betting, CPG, Travel, Consumer Electronics, Telecom, Quick Service Restaurants, Financial Services - Developed Flashtalking Operating Model, a consulting framework with processes, tools, and best practices to guide clients in building DCO capabilities. - Initiated creative strategy workshops and facilitated 25+ sessions with leading global brands.
- ROCKET FUEL INC, FORMERLY [X+1]JOB
- VP, Innovation1Y 2M
VP, Innovation
Rocket Fuel Inc, formerly [x+1]
- VP/Sr. Dir, Client Solutions5Y 6M
Vice President/Sr. Director, Client Solutions
Rocket Fuel Inc, formerly [x+1]
[x+1] was acquired by Rocket Fuel Inc. in September of 2014. http://rocketfuel.com/press_release/rocket-fuel-to-acquire-x1
- RAUXA (AGENCY)JOB
- Dir, CRM Mktg & Data Strat…3Y 1M
Director, CRM Marketing & Data Strategy
Rauxa (Agency)
- AT&TJOB
- Dir, Wireless Customer Lif…3Y
Director, Wireless Customer Lifecycle Marketing
AT&T
- Senior Product Mgr - Push…1Y 3M
Senior Product Manager - Push to Talk
AT&T
- Business Strategy & Enterp…3Y 11M
Business Strategy & Enterprise Sales
AT&T
- DYNAMICSOFT INC. (ACQUIRED BY CISCO)JOB
- Dir of PMM2Y 11M
Director of Product Marketing
dynamicsoft Inc. (acquired by Cisco)
- ARTHUR ANDERSENJOB
- Sr. Mgr, Consulting Division4Y 11M
Sr. Manager, Consulting Division
Arthur Andersen
- COOPERS & LYBRANDJOB
- Consultant2M
Consultant
Coopers & Lybrand
- LOCKHEED MARTINJOB
- Eng3Y 11M
Engineer
Lockheed Martin
Edison Engineering Program Advanced Course in Engineering
- Job: JWX — Chief Marketing Officer · 2025-08 – present — Lead global marketing, brand, and go-to-market strategy for JWP Connatix, driving the company’s post-merger rebrand and launch of new product innovations. Responsible for shaping market narratives, aligning product and commercial teams, and ensuring solutions reach publishers, broadcasters, and advertisers with measurable impact.
- Job: Flashtalking by Mediaocean — SVP GTM Strategy · 2020-10 – 2025-07 — Lead go‑to‑market strategy and execution for high‑growth pillars: creative production, omnichannel DCO & ad serving (CTV, display, audio), social ads management, cookieless identity solutions, and measurement & analytics.
- Job: Flashtalking by Mediaocean — Head of Global Marketing (Interim) · 2021-01 – 2021-05 — Responsible for all paid, owned, earned marketing initiatives. Key projects: Protected Media acquisition, "Flashtalking Makes it Easy" campaign, Identity Framework launch.
- Job: Flashtalking by Mediaocean — SVP, Strategy · 2017-11 – 2020-09 — Lead product commercialization efforts for DCO/personalization. - Rolled out vertical go to market initatives across Auto, Video Gaming, Sports betting, CPG, Travel, Consumer Electronics, Telecom, Quick Service Restaurants, Financial Services - Developed Flashtalking Operating Model, a consulting framework with processes, tools, and best practices to guide clients in building DCO capabilities. - Initiated creative strategy workshops and facilitated 25+ sessions with leading global brands.
- Job: Rocket Fuel Inc, formerly [x+1] — VP, Innovation · 2016-08 – 2017-10
- Job: Rocket Fuel Inc, formerly [x+1] — Vice President/Sr. Director, Client Solutions · 2011-01 – 2016-07 — [x+1] was acquired by Rocket Fuel Inc. in September of 2014. http://rocketfuel.com/press_release/rocket-fuel-to-acquire-x1
- Job: Rauxa (Agency) — Director, CRM Marketing & Data Strategy · 2008-01 – 2011-02
- Job: AT&T — Director, Wireless Customer Lifecycle Marketing · 2005-01 – 2008-01
- Job: AT&T — Senior Product Manager - Push to Talk · 2003-09 – 2004-12
- Job: dynamicsoft Inc. (acquired by Cisco) — Director of Product Marketing · 2002 – 2004
- Job: Arthur Andersen — Sr. Manager, Consulting Division · 1998 – 2002
- Job: AT&T — Business Strategy & Enterprise Sales · 1995 – 1998
- Job: Coopers & Lybrand — Consultant · 1994-06 – 1994-08
- Job: Lockheed Martin — Engineer · 1990 – 1993 — Edison Engineering Program Advanced Course in Engineering
- School: Harvard Business School — MBA, Marketing, Technology & Operations Mgmt
- School: Rensselaer Polytechnic Institute (RPI) — MSEE, Electrical Engineering
- School: Massachusetts Institute of Technology (MIT) — BSEE, Electrical Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- John HaakeEliminating diesel leak in modern yard operations with Orange EV’s turnkey solution of electric terminal trucks, chargers, and service.
Orange EV
ex-Flashtalking by Mediaocean
- Mitesh P.Vice President, WW Ecosystem @ Palo Alto Networks | Go-to-Market Strategy
Palo Alto Networks
ex-CloudGenix
- Freddy M.Blockchain Solutions at @QuickNode
QuickNodeUex-UCG Wireless - Yuedong LuSenior GTM Engineer @ ZeroDrift | Ex - C3 AI, Fractal Analytics, Mu Sigma, Lenovo
ZeroDrift
ex-Mu Sigma Inc.
