Jordan Hanson

About

I’m a marketing leader who builds repeatable growth systems—from positioning and campaign strategy to lifecycle/CRM and funnel measurement. I connect brand and performance to outcomes like pipeline creation, conversion lift, retention, and GTM clarity. I lead marketing like an operator: clear goals, tight execution, and measurable results. My background blends demand gen and performance marketing with commercial/operational leadership—so I can scale what works, fix what’s broken, and build a marketing engine teams can actually run. What I’m known for: - Turning ambiguity into a plan: ICP → messaging → offers → channels → reporting cadence - Building integrated programs across paid, lifecycle/CRM, web/CRO, and content - Aligning Sales, Product, and Ops around targets, funnel performance, and process If you need a leader who can connect strategy → execution → measurement (and bring Sales/Product/Ops along), that’s where I thrive. Focus: GTM strategy, integrated campaigns, demand gen, lifecycle/CRM, CRO, analytics/attribution, marketing ops, team & partner leadership Open to: Marketing Director | Head of Growth | Demand Gen Leadership

Company history

1. 
   Leapin' Lizard LabelsEmail Marketing Specialist2020-09 – 2021-05 · 8 mo
2. 
   The X CompanyExecutive Vice President, Operations2023-12 – 2024-05 · 5 mo
3. 
   Plume ClinicDemand Generation Manager2023-07 – 2023-10 · 3 mo
4. 
   Fund for the Public InterestCampaign Director2018-10 – 2019-04 · 6 mo
5. A
   Aretas LabsGTM & Growth Initiatives2024-06 – 2025-12 · 1y 6mo
6. 
   PowerlevelChief Revenue Officer (CRO)2026-01 – present · 7 mo
7. 
   Green FlowerMarketing Manager, Business Solutions2021-05 – 2023-05 · 2y
8. 
   The X CompanyPerformance Marketing Manager2023-06 – 2024-02 · 8 mo
9. 
   The Moxie Exchange®Digital Marketing Lead2020-09 – 2021-02 · 5 mo
10. 
    Common HouseDirector of Technology, Innovation, and Strategy2025-02 – 2025-08 · 6 mo
11. 
    Empromptu.aiGTM Engineer2026-03 – 2026-07 · 4 mo
12. 
    Go To Market EngineeringGTM & Growth Initiativesunknown – present
13. 
    Mike OllefsGTM & Growth Initiativesunknown – present
14. 
    No-company. (Self-employed.)GTM & Growth Initiativesunknown – present

Skills

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