Jens Behnisch ✪
Marketing & Growth Leader | Founder, SCALR | GTM, Product Growth & RevOps | PropTech, FinTech & SaaS
🚀 Marketing & Growth Leader with 20+ years of experience across PropTech, FinTech, marketplaces, and SaaS, leading GTM, product growth, demand generation, lifecycle marketing, RevOps, and revenue growth across GCC and international markets.
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Track record includes scaling revenue 10× at eLearnSecurity, increasing enterprise customer acquisition by 300%, improving lead conversion by 50% at Property Finder, and building growth engines that improve acquisition, conversion, retention, and commercial performance. ⚙️ GTM, Product Growth, RevOps & Customer Growth I work across the areas where Product, Marketing, Data and Commercial teams come together to drive growth across B2B, B2C, and marketplace business models. Through SCALR, I also work directly with founders and their teams to prepare the company around the product for the next stage of growth, from positioning and GTM to product growth, trusted data, pricing, CRM, RevOps, partnerships and practical applications of AI. Core focus areas include: • GTM strategy • Product growth & Product-Led Growth (PLG) • Demand generation • Revenue Operations (RevOps) • Lifecycle marketing • CRM & marketing automation • Customer growth & retention • Customer segmentation & attribution • Pricing & packaging • Cross-functional leadership across Product, Marketing, Engineering and Commercial 📈 Selected highlights • 10× revenue growth at eLearnSecurity • 300% increase in enterprise customer acquisition • 50% improvement in lead conversion at Property Finder • Led teams of 15–20+ across Marketing, Product, Engineering, Commercial and Revenue Operations • Managed annual budgets of up to $5M across international markets 🇦🇪 Dubai, UAE | UAE Golden Visa holder
GTM Index
- SCALRJOB
- Founder2M
Founder
SCALR
Helping founders prepare their companies for the next stage of growth. Through SCALR, I work directly with founders and their teams on the areas around the product that need to become stronger as the company grows, including positioning and GTM, product and growth alignment, trusted data, pricing, CRM and lifecycle, RevOps, partnerships, and practical use of AI. The model is deliberately hands-on: working alongside the founder and team to identify what needs to change, then helping build and execute it. Primarily working with founder-led technology companies across Dubai and the GCC.
- JBX LLC (FRACTIONAL & ADVISORY)JOB
- Dir of Mktg & Growth2Y 6M
Director of Marketing & Growth
JBX LLC (Fractional & Advisory)
• Venture-backed PropTech, FinTech & SaaS advisory across GTM, Demand Generation, RevOps, Lifecycle Marketing and Customer Growth. * Led GTM, automation, and RevOps initiatives across multiple client engagements, improving funnel visibility, conversion efficiency, and commercial reporting. * Implemented lifecycle and segmentation frameworks using Salesforce, HubSpot, GA4, and BI tooling to improve pipeline quality and campaign effectiveness. * Supported Product, Commercial, and Engineering alignment during operational scaling and growth phases. * Contributed to pricing, onboarding, customer journey optimization, and go-to-market execution across GCC-focused growth initiatives.
- PROPERTY FINDERJOB
- Head of Mktg Technology, C…5Y 10M
Head of Marketing Technology, Customer Growth & Revenue Enablement
Property Finder
• 🎯 Led Salesforce Pardot and Marketing Cloud implementations end-to-end, improving lead quality and conversion by 50% and increasing qualified pipeline by 60%. • 🔄 Built and scaled multi-channel lifecycle and Customer Value Management (CVM) programs, increasing retention by 15%, reducing CAC by 15%, and cutting campaign time-to-launch by 40%. • 📊 Standardized data flows, scoring models, and attribution frameworks, improving ROAS and channel mix efficiency by 20–30%. • 🤝 Partnered closely with Product, Engineering, C-suite, and Board on attribution, revenue efficiency, and commercial reporting; delivered executive BI dashboards via GA4 and Tableau. • 👥 Led and developed a 15+ cross-fun…
- INDEPENDENT GTM & E-COMMERCE CONSULTINGJOB
- GTM & E-Commerce Consultant2Y 1M
GTM & E-Commerce Consultant
Independent GTM & E-Commerce Consulting
* Supported GTM, e-commerce, CRM, lifecycle marketing and customer acquisition initiatives for regional and international businesses
- ELEARNSECURITYJOB
- Global Sales & Mktg Dir5Y 6M
Global Sales & Marketing Director
eLearnSecurity
🌍 Led global Sales & Marketing during high-growth phase, scaling the business 10× in four years across B2C and B2B markets in North America, EMEA, and APAC. • 📈 Transitioned the business to a B2B enterprise model, driving 300% growth in enterprise clients and contributing directly to the company’s acquisition by INE Security. • 🚀 Owned global demand generation, GTM strategy, pricing, positioning, and enterprise pipeline across North America, EMEA, and APAC • 💼 Repositioned product portfolio and pricing to capture premium segments, driving market share gains and stronger differentiation • 👥 Built and led cross-regional teams (20+), managing $2M+ annual marketing budgets and aligning sa…
- CASHUJOB
- Sales & Mktg Dir3M
Sales & Marketing Director
CASHU
• Senior leadership role owning regional sales, marketing, and partnership strategy • Expanded merchant and enterprise partner network across MENA and South Asia • Drove transaction growth through GTM alignment, pricing, and key account strategy
- CONFIDENTIAL (IN STEALTH MODE)JOB
- VP Sales & Mktg3Y 4M
VP Sales & Marketing / E-Commerce Director
Confidential (In stealth mode)
• Executive ownership of global e-commerce, sales, and GTM across US and APAC markets. • Built and led multinational commercial teams, driving sustained revenue growth across B2B and B2C. • Owned channel strategy, performance metrics, and commercial execution at executive level.
- DUJOB
- Sales Mgr, Retail Department3Y
Sales Manager, Retail Department
du
• Led customer-facing commercial initiatives in a large-scale telecom environment • Worked cross-functionally with marketing, operations, and leadership teams • Supported process optimization, reporting, and performance management initiatives
- CENTURY RECRUITMENT SERVICESJOB
- Regional Mgr1Y 5M
Regional Manager
Century Recruitment Services
• Led regional recruitment and workforce planning operations • Designed compensation, performance, and organizational frameworks • Partnered with senior leadership on workforce strategy and reporting
- KNIGHTSBRIDGE COMMERCIAL L.L.C.JOB
- Regional Mgr2Y 1M
Regional Manager
Knightsbridge Commercial L.L.C.
• Managed senior recruitment mandates across commercial and professional services • Advised clients on organizational design, compensation benchmarks, and hiring strategy • Built and maintained long-term client and stakeholder relationships
- Job: SCALR — Founder · 2026-08 – present · 0 mo — Helping founders prepare their companies for the next stage of growth. Through SCALR, I work directly with founders and their teams on the areas around the product that need to become stronger as the company grows, including positioning and GTM, product and growth alignment, trusted data, pricing, CRM and lifecycle, RevOps, partnerships, and practical use of AI. The model is deliberately hands-on: working alongside the founder and team to identify what needs to change, then helping build and execute it. Primarily working with founder-led technology companies across Dubai and the GCC.
- Job: JBX LLC (Fractional & Advisory) — Director of Marketing & Growth · 2024-04 – present · 2y 4mo — • Venture-backed PropTech, FinTech & SaaS advisory across GTM, Demand Generation, RevOps, Lifecycle Marketing and Customer Growth. * Led GTM, automation, and RevOps initiatives across multiple client engagements, improving funnel visibility, conversion efficiency, and commercial reporting. * Implemented lifecycle and segmentation frameworks using Salesforce, HubSpot, GA4, and BI tooling to improve pipeline quality and campaign effectiveness. * Supported Product, Commercial, and Engineering alignment during operational scaling and growth phases. * Contributed to pricing, onboarding, customer journey optimization, and go-to-market execution across GCC-focused growth initiatives.
- Job: Property Finder — Head of Marketing Technology, Customer Growth & Revenue Enablement · 2019-06 – 2025-04 · 5y 10mo — • 🎯 Led Salesforce Pardot and Marketing Cloud implementations end-to-end, improving lead quality and conversion by 50% and increasing qualified pipeline by 60%. • 🔄 Built and scaled multi-channel lifecycle and Customer Value Management (CVM) programs, increasing retention by 15%, reducing CAC by 15%, and cutting campaign time-to-launch by 40%. • 📊 Standardized data flows, scoring models, and attribution frameworks, improving ROAS and channel mix efficiency by 20–30%. • 🤝 Partnered closely with Product, Engineering, C-suite, and Board on attribution, revenue efficiency, and commercial reporting; delivered executive BI dashboards via GA4 and Tableau. • 👥 Led and developed a 15+ cross-fun…
- Job: Independent GTM & E-Commerce Consulting — GTM & E-Commerce Consultant · 2018-08 – 2020-09 · 2y 1mo — * Supported GTM, e-commerce, CRM, lifecycle marketing and customer acquisition initiatives for regional and international businesses
- Job: eLearnSecurity — Global Sales & Marketing Director · 2013-03 – 2018-09 · 5y 6mo — 🌍 Led global Sales & Marketing during high-growth phase, scaling the business 10× in four years across B2C and B2B markets in North America, EMEA, and APAC. • 📈 Transitioned the business to a B2B enterprise model, driving 300% growth in enterprise clients and contributing directly to the company’s acquisition by INE Security. • 🚀 Owned global demand generation, GTM strategy, pricing, positioning, and enterprise pipeline across North America, EMEA, and APAC • 💼 Repositioned product portfolio and pricing to capture premium segments, driving market share gains and stronger differentiation • 👥 Built and led cross-regional teams (20+), managing $2M+ annual marketing budgets and aligning sa…
- Job: CASHU — Sales & Marketing Director · 2012-12 – 2013-03 · 3 mo — • Senior leadership role owning regional sales, marketing, and partnership strategy • Expanded merchant and enterprise partner network across MENA and South Asia • Drove transaction growth through GTM alignment, pricing, and key account strategy
- Job: Confidential (In stealth mode) — VP Sales & Marketing / E-Commerce Director · 2009-07 – 2012-11 · 3y 4mo — • Executive ownership of global e-commerce, sales, and GTM across US and APAC markets. • Built and led multinational commercial teams, driving sustained revenue growth across B2B and B2C. • Owned channel strategy, performance metrics, and commercial execution at executive level.
- Job: du — Sales Manager, Retail Department · 2006-06 – 2009-06 · 3y — • Led customer-facing commercial initiatives in a large-scale telecom environment • Worked cross-functionally with marketing, operations, and leadership teams • Supported process optimization, reporting, and performance management initiatives
- Job: Century Recruitment Services — Regional Manager · 2005 – 2006-06 · 1y 5mo — • Led regional recruitment and workforce planning operations • Designed compensation, performance, and organizational frameworks • Partnered with senior leadership on workforce strategy and reporting
- Job: Knightsbridge Commercial L.L.C. — Regional Manager · 2004-05 – 2006-06 · 2y 1mo — • Managed senior recruitment mandates across commercial and professional services • Advised clients on organizational design, compensation benchmarks, and hiring strategy • Built and maintained long-term client and stakeholder relationships
- School: Professional school/ college and practical training center — Toolmaker, Mechanical Engineering
- School: Ernesto Che Guevara School — High School, High School/Secondary Diplomas and Certificates
- School: BSA University — Bachelor's degree, Business, Management, Marketing, and Related Support Services
- School: Silverpop University — Silverpop Fundamentals Certification, Email Marketing
Skills
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