Jens Behnisch ✪

Marketing & Growth Leader | Founder, SCALR | GTM, Product Growth & RevOps | PropTech, FinTech & SaaS

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🚀 Marketing & Growth Leader with 20+ years of experience across PropTech, FinTech, marketplaces, and SaaS, leading GTM, product growth, demand generation, lifecycle marketing, RevOps, and revenue growth across GCC and international markets.

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Track record includes scaling revenue 10× at eLearnSecurity, increasing enterprise customer acquisition by 300%, improving lead conversion by 50% at Property Finder, and building growth engines that improve acquisition, conversion, retention, and commercial performance. ⚙️ GTM, Product Growth, RevOps & Customer Growth I work across the areas where Product, Marketing, Data and Commercial teams come together to drive growth across B2B, B2C, and marketplace business models. Through SCALR, I also work directly with founders and their teams to prepare the company around the product for the next stage of growth, from positioning and GTM to product growth, trusted data, pricing, CRM, RevOps, partnerships and practical applications of AI. Core focus areas include: • GTM strategy • Product growth & Product-Led Growth (PLG) • Demand generation • Revenue Operations (RevOps) • Lifecycle marketing • CRM & marketing automation • Customer growth & retention • Customer segmentation & attribution • Pricing & packaging • Cross-functional leadership across Product, Marketing, Engineering and Commercial 📈 Selected highlights • 10× revenue growth at eLearnSecurity • 300% increase in enterprise customer acquisition • 50% improvement in lead conversion at Property Finder • Led teams of 15–20+ across Marketing, Product, Engineering, Commercial and Revenue Operations • Managed annual budgets of up to $5M across international markets 🇦🇪 Dubai, UAE | UAE Golden Visa holder