James Burns
🎮 Strategic Monetization Leader | Live Service Innovator | Trusted Partner to Top Studios
StripeGTM Index
- STRIPEJOB
- Global Industry Lead for G…6M
Global Industry Lead for Gaming GTM
Stripe
In my role at Stripe, I am focused on bringing deep industry insights to best position Stripe at the intersection of digital content distribution and monetization across all aspects of the gaming industry. From subscription growth, conversion optimization, expansion into new markets, churn reduction, and new business model innovation, Stripe is at the forefront of innovation and growth for leading MEGS companies.
- JEFFREYM CONSULTINGJOB
- Mktg Program Mgr for Xbox1Y 2M
Marketing Program Manager for Xbox
JeffreyM Consulting
• Developed innovative metrics to evaluate marketing campaigns, enhancing player engagement and revenue growth. • Established best practices for seasonal campaigns, optimizing product selection and pricing strategies. • Managed comprehensive reporting and analysis for major campaigns, informing future strategies and campaign optimization opportunities.
- MOSA CONSULTING SERVICESJOB
- Founder1Y 9M
Founder
MOSA Consulting Services LLC
MOSA Consulting Services LLC offers support for all aspects of: - Monetization in digital eco-systems - Operational Improvements in digital content pipelines - Strategy development for SaaS - Analytics that accurately reflect short and long term business goals
- NETFLIXJOB
- Dir - Live Services, Gaming1Y 9M
Director - Live Services, Gaming
Netflix
Steered strategic alignments with senior leadership and key partner teams to define and track success metrics for our gaming portfolio; Developed predictive models for evaluating pre-release games and their post-launch performance clarifying the impact that games have on Netflix subscription retention; fostered the integration of crucial product features to amplify the impact of Live Service games on user engagement; built and ran collaborative reviews of the gaming business, bringing together production, marketing, and engineering teams to tackle growth challenges and assess the portfolio’s influence on member engagement.
- MICROSOFTJOB
- Dir - In-Game Monetization…1Y 9M
Director - In-Game Monetization, Microsoft Stores on Xbox
Microsoft
Led the team responsible for directing in-game monetization strategies and operations for Xbox, focused on platform product development for both publishers and players, best-in-class forecasting, and best-in-class partner management driving double-digit growth that consistently outpaced competition.
- Sr. Business & Product Mgr…4Y 6M
Sr. Business & Product Manager - In-Game Monetization, Microsoft Stores on Xbox
Microsoft
Owned and led key aspects of product improvements, partner engagement, and budget/forecasting development and alignment including prioritization of improvements to key in-game products like Season Passes, premium virtual currency, and starter packs, while also evolving and improving our broader team's approach to partner engagement which positioned Xbox as best-in-class partners, innovators, and predictors of future success with an annual and quarterly accuracy bar of +/-5%.
- Sr. Business & Product Mgr…1Y 2M
Sr. Business & Product Manager - Microsoft Movies & TV
Microsoft
Led GTM strategies for Windows 10, securing executive approval for adoption incentives that unlocked new merchandising opportunities driving first time purchaser adoption; negotiated co-marketing agreements with top TV partners that drove growth in digital market share across key genres for Xbox; created first-of-its-kind transmedia campaigns that integrated film, TV, and gaming to boost revenue for key partners, and owned product and feature prioritization for the TV business on Xbox.
- Business & Product Mgr, Ad…5Y 5M
Business & Product Manager, Add-Ons & In-Game Monetization Business Planner - Xbox Store
Microsoft
Developed annual budgets and analyzed financial performance, anticipated market trendsd to drive strategic investments and enhance the customer shopping experience; developed and championed innovative new products like Season Pass, Starter Packs, and Add-on trials that shaped industry standards; established Xbox and my team as subject matter experts in in-game monetization differentiating ourselves from competition.
- Portfolio & Product Mgr -…2Y 4M
Portfolio & Product Manager - Xbox LIVE (Contract/FTE)
Microsoft
Managed all aspects of day-to-day partner marketing and management; executed the first international expansion of any video on demand service by bringing Xbox Live Video Marketplace to England, France, Italy, Germany, Spain, and Canada; delivered early short form ad-sponsored content like Felicia Day’s “The Guild,” and the series of short form movies called “Horror Meets Comedy”; developed the first-of-its-kind full coverage of San Diego Comic-Con covering panels, celebrity interviews, and floor coverage in a partnership with Warner Bros., and the first-of-its-kind behind the scenes coverage of the SpikeTV Videogame Awards offering celebrity interviews and exclusive content to Xbox users ar…
- AMERICORPSJOB
- Case Mgr1Y
Case Manager
AmeriCorps
Serving two of the poorest counties in the United States, negotiated with landlords on behalf of dozens of families and individuals to reduce rural homelessness by ensuring low income families avoided eviction; negotiated hundreds of utility assistance cases on behalf of clients to keep lights on and homes heated in one of the coldest areas in the lower 48; developed a novel employment training program that offered on-the-job training, job shadowing, 1:1 coaching, while partnering with key employers and employment agencies to address high unemployment, attrition, and poverty rates in the valley.
- Job: Microsoft — Business & Product Manager, Add-Ons & In-Game Monetization Business Planner - Xbox Store · 2009-07 – 2014-12 — Developed annual budgets and analyzed financial performance, anticipated market trendsd to drive strategic investments and enhance the customer shopping experience; developed and championed innovative new products like Season Pass, Starter Packs, and Add-on trials that shaped industry standards; established Xbox and my team as subject matter experts in in-game monetization differentiating ourselves from competition.
- Job: JeffreyM Consulting — Marketing Program Manager for Xbox · 2024-12 – 2026-02 — • Developed innovative metrics to evaluate marketing campaigns, enhancing player engagement and revenue growth. • Established best practices for seasonal campaigns, optimizing product selection and pricing strategies. • Managed comprehensive reporting and analysis for major campaigns, informing future strategies and campaign optimization opportunities.
- Job: Microsoft — Sr. Business & Product Manager - Microsoft Movies & TV · 2014-12 – 2016-02 — Led GTM strategies for Windows 10, securing executive approval for adoption incentives that unlocked new merchandising opportunities driving first time purchaser adoption; negotiated co-marketing agreements with top TV partners that drove growth in digital market share across key genres for Xbox; created first-of-its-kind transmedia campaigns that integrated film, TV, and gaming to boost revenue for key partners, and owned product and feature prioritization for the TV business on Xbox.
- Job: Microsoft — Portfolio & Product Manager - Xbox LIVE (Contract/FTE) · 2007-02 – 2009-06 — Managed all aspects of day-to-day partner marketing and management; executed the first international expansion of any video on demand service by bringing Xbox Live Video Marketplace to England, France, Italy, Germany, Spain, and Canada; delivered early short form ad-sponsored content like Felicia Day’s “The Guild,” and the series of short form movies called “Horror Meets Comedy”; developed the first-of-its-kind full coverage of San Diego Comic-Con covering panels, celebrity interviews, and floor coverage in a partnership with Warner Bros., and the first-of-its-kind behind the scenes coverage of the SpikeTV Videogame Awards offering celebrity interviews and exclusive content to Xbox users ar…
- Job: Stripe — Global Industry Lead for Gaming GTM · 2026-02 – present — In my role at Stripe, I am focused on bringing deep industry insights to best position Stripe at the intersection of digital content distribution and monetization across all aspects of the gaming industry. From subscription growth, conversion optimization, expansion into new markets, churn reduction, and new business model innovation, Stripe is at the forefront of innovation and growth for leading MEGS companies.
- Job: Microsoft — Sr. Business & Product Manager - In-Game Monetization, Microsoft Stores on Xbox · 2016-03 – 2020-09 — Owned and led key aspects of product improvements, partner engagement, and budget/forecasting development and alignment including prioritization of improvements to key in-game products like Season Passes, premium virtual currency, and starter packs, while also evolving and improving our broader team's approach to partner engagement which positioned Xbox as best-in-class partners, innovators, and predictors of future success with an annual and quarterly accuracy bar of +/-5%.
- Job: Netflix — Director - Live Services, Gaming · 2022-07 – 2024-04 — Steered strategic alignments with senior leadership and key partner teams to define and track success metrics for our gaming portfolio; Developed predictive models for evaluating pre-release games and their post-launch performance clarifying the impact that games have on Netflix subscription retention; fostered the integration of crucial product features to amplify the impact of Live Service games on user engagement; built and ran collaborative reviews of the gaming business, bringing together production, marketing, and engineering teams to tackle growth challenges and assess the portfolio’s influence on member engagement.
- Job: AmeriCorps — Case Manager · 2005-08 – 2006-08 — Serving two of the poorest counties in the United States, negotiated with landlords on behalf of dozens of families and individuals to reduce rural homelessness by ensuring low income families avoided eviction; negotiated hundreds of utility assistance cases on behalf of clients to keep lights on and homes heated in one of the coldest areas in the lower 48; developed a novel employment training program that offered on-the-job training, job shadowing, 1:1 coaching, while partnering with key employers and employment agencies to address high unemployment, attrition, and poverty rates in the valley.
- Job: Microsoft — Director - In-Game Monetization, Microsoft Stores on Xbox · 2020-09 – 2022-06 — Led the team responsible for directing in-game monetization strategies and operations for Xbox, focused on platform product development for both publishers and players, best-in-class forecasting, and best-in-class partner management driving double-digit growth that consistently outpaced competition.
- Job: MOSA Consulting Services LLC — Founder · 2024-05 – 2026-02 — MOSA Consulting Services LLC offers support for all aspects of: - Monetization in digital eco-systems - Operational Improvements in digital content pipelines - Strategy development for SaaS - Analytics that accurately reflect short and long term business goals
- School: Kalamazoo College — Bachelor of Arts (BA), Business/Managerial Economics
- School: Grosse Pointe South High School
Skills
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