Jakob Muus
Building product-level CO₂ visibility for supermarkets, FMCG brands & consumers | Former Tracks founder (acq. Transporeon) | Turning supply-chain carbon data into decisions.
Most of us have no idea what we're really We see the price, the brand, the ingredients.
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The one thing we can't see is the carbon footprint: the emissions baked into how a product was made and moved before it reached the shelf. I want to change I've spent the last decade making carbon measurable where it used to be invisible. I founded Tracks in 2017 to turn messy freight data into emissions numbers that shippers and carriers could actually act on. We scaled it across European logistics, and in 2022 Transporeon acquired it. I stayed on to lead their Sustainability Product Tribe and fold that work into a platform running across thousands of freight Freight was the starting point. Product is the The same logic that made transport CO₂ measurable can make product-level CO₂ visible: for consumers deciding what to buy, for supermarkets sourcing their shelves, for brands that want to prove their numbers instead of guessing them. That's the shift I'm working on now... product carbon footprints and Scope 3 supply-chain emissions, turned into something people can see and Alongside that, I help climate-tech founders get to market. Through Muus Consult and as Lead Coach at the Green Health Accelerator, I've worked with 50+ teams turning complex carbon data into something buyers will pay for. Strategy, sales process, the right first customers: the unglamorous work that decides whether good climate tech A few things I believe:* GHG data only matters when someone can act on * Transparency beats marketing claims, every * The carbon story behind a product should be as normal to check as its If you're building, buying, or thinking about product-level carbon visibility; founders, retailers, brands, data people, I'd like to hear from you. Reach out and let's compare notes.
GTM Index
- GREEN HEALTH ACCELERATORJOB
- Lead Coach1Y 1M
Lead Coach | GTM for climate-tech founders entering regulated markets
Green Health Accelerator
As Lead Coach at the Green Health Accelerator, I support sustainability startups in navigating market entry into the German healthcare system. I work with early‑stage ClimateTech teams building solutions for hospitals and care facilities, translating complex climate and supply‑chain impacts into product‑level CO2 insights that buyers can act on. * Coached 16 startups directly and supported 30+ in shaping healthcare‑focused sales and GTM strategies for hospital groups and care providers. * Co‑developed the accelerator program and designed repeatable founder‑friendly sales processes for teams in energy, mobility, logistics, and smart building, tailored to regulated healthcare buying. * Ran p…
- TRANSPOREONJOB
- Dir1Y 4M
Director | Sustainability Product Tribe
Transporeon
Position acquired as part of the M&A deal selling Tracks to Transporeon in August 2022. As a Lead of the Sustainability Product Tribe, I shaped Transporeon’s sustainability product strategy from 2022-2023, focusing on how CO₂ intelligence supports decision-making across a large European freight network. This role was my bridge from freight emissions to product-level CO₂ visibility: I spent years making freight CO₂ measurable so I can now make product CO₂ visible for supermarkets, brands, and consumers. Expanded adoption of advanced carbon visibility tools across a multi-thousand lane European freight network by aligning shippers, carriers, and internal teams around one shared CO₂ methodo…
- TRACKSJOB
- Founder & CEO4Y 9M
Founder & CEO | Built freight CO2 measurement for European logistics, acquired by Transporeon
Tracks
As Founder & CEO of Tracks GmbH, I built a climate-focused SaaS platform for road freight across European logistics markets, making transport CO₂ emissions measurable and usable for shippers, carriers, and logistics providers. I led vision, product, and commercial strategy with a cross-functional team, turning messy operational transport data into simple emissions insights that operators could actually act on day to day. * Scaled an GHG emissions & CO₂ accounting platform used by leading European shippers and carriers, culminating in an acquisition by Transporeon and integration into its transportation management platform. * Delivered a multi-modal visibility product for road and intermod…
- INNOGY INNOVATION HUBJOB
- Venture Developer4M
Venture Developer | Entrepreneur in Residence
innogy Innovation Hub
As a Venture Developer at the innogy Innovation Hub (now E.ON Innovation). I worked inside a fast-moving corporate innovation hub, turning early insights in energy and mobility into testable digital venture concepts for future spinouts. Acting as an entrepreneur in residence in this setting taught me how structured experimentation can enable strong and sustainable new business models. * Shaped the early concept that became Tracks, later acquired by Transporeon, laying the groundwork for making freight CO₂ measurable and, eventually, product-level CO₂ visibility. * Turned customer and market insights into testable concepts, helping the hub decide which digital energy and mobility ventures…
- VOLKSWAGEN FINANCIAL SERVICESJOB
- Location & Community Mgr2Y 4M
Location & Community Manager | DRIVE. Volkswagen Group Forum
Volkswagen Financial Services
I managed Volkswagen Financial Services' location at the DRIVE. Volkswagen Group Forum in Berlin as a public-facing innovation space, using exhibitions and events to translate complex topics like future mobility, sustainability, and data into tangible experiences for broad audiences. Working with both external and internal partners the whole Volkswagen Group, I turned a static showroom into a flexible environment that connected brand, startups, and tech communities. * Turned a static showroom into a living innovation hub by designing modular interaction areas and rotating exhibitions on the future of mobility, increasing the number and diversity of public events hosted in the space. * Stre…
- Strategic Foresight & Inno…1Y 9M
Strategic Foresight & Innovation Manager
Volkswagen Financial Services
Futurist & Trend Forecaster in the Corporate Development & Strategy team, shaping early thinking on Future Mobility and long-range planning for Volkswagen Financial Services in Germany. Built Strategic Foresight routines that helped senior leaders make sense of emerging signals in mobility, finance, and digitalisation. * Advanced the company’s Strategic Foresight capabilities by rolling out structured trend-scanning methods that fed into annual strategy cycles. * Developed Scenario Planning models that informed flexible vehicle-on-demand concepts later reflected in internal MOBILITY2030 discussions. * Translated complex market and technology shifts into clear strategic narratives that seni…
- VOLKSWAGEN GROUPJOB
- Business Designer1Y 1M
Business Designer | Innovation Manager
Volkswagen Group
As Business Designer in the Service Innovation Team at Volkswagen Group Research, I worked at the intersection of research and strategy to shape early approaches to connected mobility services across the Volkswagen Group. I turned global examples and internal research into practical pathways for brands to explore new, data-informed business models in mobility, including how services and digital layers could make usage and environmental impacts more visible. * Built early service-innovation frameworks that teams used to prioritise which connected mobility service concepts to prototype and take into internal pilots. * Turned trend and benchmark research into concrete service concepts and bus…
- Job: Transporeon — Director | Sustainability Product Tribe · 2022-08 – 2023-12 — Position acquired as part of the M&A deal selling Tracks to Transporeon in August 2022. As a Lead of the Sustainability Product Tribe, I shaped Transporeon’s sustainability product strategy from 2022-2023, focusing on how CO₂ intelligence supports decision-making across a large European freight network. This role was my bridge from freight emissions to product-level CO₂ visibility: I spent years making freight CO₂ measurable so I can now make product CO₂ visible for supermarkets, brands, and consumers. Expanded adoption of advanced carbon visibility tools across a multi-thousand lane European freight network by aligning shippers, carriers, and internal teams around one shared CO₂ methodo…
- Job: Volkswagen Group — Business Designer | Innovation Manager · 2012-05 – 2013-06 — As Business Designer in the Service Innovation Team at Volkswagen Group Research, I worked at the intersection of research and strategy to shape early approaches to connected mobility services across the Volkswagen Group. I turned global examples and internal research into practical pathways for brands to explore new, data-informed business models in mobility, including how services and digital layers could make usage and environmental impacts more visible. * Built early service-innovation frameworks that teams used to prioritise which connected mobility service concepts to prototype and take into internal pilots. * Turned trend and benchmark research into concrete service concepts and bus…
- Job: innogy Innovation Hub — Venture Developer | Entrepreneur in Residence · 2017-10 – 2018-02 — As a Venture Developer at the innogy Innovation Hub (now E.ON Innovation). I worked inside a fast-moving corporate innovation hub, turning early insights in energy and mobility into testable digital venture concepts for future spinouts. Acting as an entrepreneur in residence in this setting taught me how structured experimentation can enable strong and sustainable new business models. * Shaped the early concept that became Tracks, later acquired by Transporeon, laying the groundwork for making freight CO₂ measurable and, eventually, product-level CO₂ visibility. * Turned customer and market insights into testable concepts, helping the hub decide which digital energy and mobility ventures…
- Job: Tracks — Founder & CEO | Built freight CO2 measurement for European logistics, acquired by Transporeon · 2017-11 – 2022-08 — As Founder & CEO of Tracks GmbH, I built a climate-focused SaaS platform for road freight across European logistics markets, making transport CO₂ emissions measurable and usable for shippers, carriers, and logistics providers. I led vision, product, and commercial strategy with a cross-functional team, turning messy operational transport data into simple emissions insights that operators could actually act on day to day. * Scaled an GHG emissions & CO₂ accounting platform used by leading European shippers and carriers, culminating in an acquisition by Transporeon and integration into its transportation management platform. * Delivered a multi-modal visibility product for road and intermod…
- Job: Volkswagen Financial Services — Location & Community Manager | DRIVE. Volkswagen Group Forum · 2015-05 – 2017-09 — I managed Volkswagen Financial Services' location at the DRIVE. Volkswagen Group Forum in Berlin as a public-facing innovation space, using exhibitions and events to translate complex topics like future mobility, sustainability, and data into tangible experiences for broad audiences. Working with both external and internal partners the whole Volkswagen Group, I turned a static showroom into a flexible environment that connected brand, startups, and tech communities. * Turned a static showroom into a living innovation hub by designing modular interaction areas and rotating exhibitions on the future of mobility, increasing the number and diversity of public events hosted in the space. * Stre…
- Job: Green Health Accelerator — Lead Coach | GTM for climate-tech founders entering regulated markets · 2025-07 – present — As Lead Coach at the Green Health Accelerator, I support sustainability startups in navigating market entry into the German healthcare system. I work with early‑stage ClimateTech teams building solutions for hospitals and care facilities, translating complex climate and supply‑chain impacts into product‑level CO2 insights that buyers can act on. * Coached 16 startups directly and supported 30+ in shaping healthcare‑focused sales and GTM strategies for hospital groups and care providers. * Co‑developed the accelerator program and designed repeatable founder‑friendly sales processes for teams in energy, mobility, logistics, and smart building, tailored to regulated healthcare buying. * Ran p…
- Job: Volkswagen Financial Services — Strategic Foresight & Innovation Manager · 2013-07 – 2015-04 — Futurist & Trend Forecaster in the Corporate Development & Strategy team, shaping early thinking on Future Mobility and long-range planning for Volkswagen Financial Services in Germany. Built Strategic Foresight routines that helped senior leaders make sense of emerging signals in mobility, finance, and digitalisation. * Advanced the company’s Strategic Foresight capabilities by rolling out structured trend-scanning methods that fed into annual strategy cycles. * Developed Scenario Planning models that informed flexible vehicle-on-demand concepts later reflected in internal MOBILITY2030 discussions. * Translated complex market and technology shifts into clear strategic narratives that seni…
- School: Copenhagen Business School — Cand.Merc.MIB, Innovation Management and Business Development
- School: WU (Vienna University of Economics and Business) — CEMS MIM, International Management
- School: Prague University of Economics and Business — CEMS MIM, International Management
- School: Copenhagen Business School — B.Sc.(fil), Philosophy and Business Administration
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Amazon Web Services (AWS)
Leapsome
ex-Spendesk