Ina Scharun

Data & AI Go-to-Market Leader | Enterprise Sales · Data Cloud · Partnerships | Salesforce

Salesforceex-Horváth & Partners Management Consultantsex-Erasmus University Rotterdam

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I've spent 8+ years across every side of the IT value chain — enterprise customer, management consultant, hyperscaler, global reseller, professional services, and software vendor.

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That 360° view is the core of how I work: I understand how buyers decide, how partners co-sell, and how vendors scale — and I use all three to orchestrate complex enterprise Data & AI deals and build go-to-market motions that repeat, not one-off wins. Along the way I've led a pricing-model shift from free to paid in the field, built partner ecosystems from the ground up, contributed to sales strategy as part of an extended leadership team, and got hands-on with consumption-based selling and cloud FinOps years before "usage-based pricing" became the industry's favorite phrase. Currently at Salesforce, helping Swiss enterprises turn their customer data into an AI-ready foundation with Data 360. Known for ramping fast in new environments, being at home on stage with customers and partners, and turning tactical wins into programs that scale.