Ibán Ríos

About

I build AI-powered Revenue systems that enable organizations to scale operations without proportionally increasing headcount. My current focus is B2B SaaS, but the principles I apply are transferable to any business with systematic revenue streams. Currently, I am Head of GTM Engineering at a Series B SaaS scale-up — €21M ARR, €83M funding (GP Bullhound, PSG, BBVA Spark) — where I design and implement technology architecture and automated workflows that improve operational efficiency and prepare the organization to scale in terms of Revenue and GTM. My work focuses on turning emerging technology into real operational systems, not isolated experimentation.This includes:- Designing AI-powered Revenue systems, integrating LLMs, automation, and structured workflows - Development of SOVEREIGN IRONCLAD, a proprietary AI Engineering framework based on state machines that orchestrates AI agents with automatic verification, security guardrails, and autonomous deployment: benchmarked against the leading frameworks in the market- Evolving the GTM ecosystem (CRM, data, automation, and tooling) to reduce technical debt and improve reliability - Prioritizing and governing AI initiatives aligned with measurable business impact - Building capabilities that increase operational productivity without the need to scale teams Before this role, I developed my career in high-performance international environments in London, leading Paid Media, Performance Marketing, and Marketing Operations functions in global agencies such as Dentsu International and Omnicom, managing multi-million-euro investment budgets for brands including Apple, Square, Unilever, Google, Microsoft, HTC, and John Lewis & Partners, among others. This experience allowed me to build a strong foundation in acquisition, operations, data, business, and scalability, which over time evolved into designing systems and technology architecture applied to Revenue operations. I have also built my own products, including leading the development of Chat Ergo Bot, a project focused on accessible conversational interfaces before the rise of ChatGPT, recognized by Lanzadera and featured among emerging startups in Spain. Today, I am particularly interested in working at the intersection of:- GTM Engineering & Revenue Systems - AI applied to operations - Scalable technology architecture ----- Open to advisory collaborations, teaching engagements in business schools, and projects where AI can transform Revenue operations in a tangible way. ----- I hold UK Settled Status, with full right to work in the United Kingdom.

Company history

1. 
   OISE LanguagesWebmaster2014-10 – 2015-09 · 11 mo
2. 
   Sesame HRSenior Paid Media Specialist2023-08 – 2024-04 · 8 mo
3. 
   MOBS ShoesPerformance Marketing Specialist2016-10 – 2019-07 · 2y 9mo
4. 
   dentsu X & iProspectPaid Search Marketing Account Manager @ Square & Apple2019-08 – 2020-12 · 1y 4mo
5. 
   dentsu internationalGlobal Automation & Tech Lead2019-10 – 2020-12 · 1y 2mo
6. 
   Sesame HRHead of Paid Media & Marketing Operations2024-09 – 2025-11 · 1y 2mo
7. 
   Chat Ergo Bot | Conversational AI Marketing 🤖💬Lead & Co-Founder2021-01 – 2023-12 · 2y 11mo
8. 
   Sesame HRSenior Paid Media & Marketing Operations Specialist2024-05 – 2024-08 · 3 mo
9. 
   Resolution Media @ PHD Media WorldwidePaid Search Marketing Account Planner @ Unilever & Upfield2017-08 – 2018-09 · 1y 1mo
10. 
    OISE LanguagesTechnical Digital Marketing Manager2015-09 – 2016-09 · 1y
11. 
    Sesame HRHead of Demand Generation & Growth2025-12 – 2026-03 · 3 mo
12. 
    Sesame HRHead of AI GTM Engineering2026-04 – present · 4 mo

Skills

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