Ian Efford

Go-To-Market Engineer | Market Research · Growth Marketing

Victoria, British Columbia, Canadauniverse-v1 · gtme
LeanScaleex-DemandLeapex-Rockland Scientific Inc.

About

Hey! I'm Ian. a Go-To-Market Engineer at LeanScale.So, what's my specialty?I could say it's "growth marketing for 10 years, since I was a young boy in high school."But a lot of people can say that.There are hundreds of founders and marketers just figuring out how AI and LLMs can conduct market research at scale for $0.08 per search of 200+ conversations.No more expensive market research panels.And I'm at the forefront of this work. I figured it out in my 2-bedroom apartment by creating a proprietary AI workflow, and experts are just figuring it out...now.With that said, if you're building a hiring process that puts people first OR excited about market research & AI, I'd love to connect.

Company history

  1. DemandLeapVoice of Your Customer Strategist2024-05 – 2025-10 · 1y 5mo
  2. Rockland Scientific Inc.Growth Marketing Manager2021-05 – 2021-08 · 3 mo
  3. LeadpagesMarketing Coordinator2022-05 – 2022-12 · 7 mo
  4. Ian Efford-LynchGrowth Marketer2015-09 – 2019-09 · 4y
  5. LeadpagesMarketing Coach2023-09 – 2024-05 · 8 mo
  6. candidate.fyiGTM Engineer2025-10 – 2026-05 · 7 mo
  7. LeanScaleGTM Engineer2026-05 – present · 3 mo

Skills

GTM engineeringCustomer ResearchLead GenerationCustomer ConversionGrowth MarketingConversion OptimizationFunnel OptimizationPaid Media AdvertisingCustomer OnboardingEmail MarketingPerformance MetricsRetention StrategiesLanding PagesMarketing StrategyGenerative AI for SalesDigital Marketing

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