Andrew Heifetz, CISSP, CPTM

Leading Technical and Sales Enablement to Drive Growth | Boosting ROI through Innovative Enablement | Cloud Compute | Edge Compute | Security

RCG Workgroupex-Akamai Technologiesex-Appian

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I build the GTM engines that scale revenue.

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With go-to-market experience spanning direct sales, consulting, quota-carrying pre-sales engineering, and 15 years of global enablement leadership, I operate at the intersection of revenue strategy and field execution, where GTM intent becomes measurable commercial outcomes. Partnering with CROs, Product & Services Leaders, and executive leadership, I architect the enablement infrastructure that transforms how revenue organizations sell, ramp, retain, and grow. That means defining GTM strategy, building world-class onboarding programs, designing sales plays, launching product certification engines, and scaling globally consistent field execution across EMEA, North America, and beyond, tied to pipeline, win rates, and lower customer churn. What that looks like in practice: - Architected the enablement strategy that helped Akamai exceed $1B in revenue, including onboarding programs that reduced time-to-productivity by three months across global GTM teams. - Transformed Akamai University into a $10M average annual renewal revenue engine and awarded Brandon Hall Gold for Best Customer Training Program- Forged the enablement infrastructure behind a 20% increase in revenue goal attainment at Vectra AI through targeted Sales Play and SKO design- Launched a Channel Partner Certification program, generating $750K in new revenue in Year 1- Built and led a 16-person, 5-country, fully remote global enablement organization with sub 3% regrettable attrition over a decade, managing $4M in annual program I approach enablement as a knowledge function, as a revenue architecture challenge, and as a way to solidify company culture.