Brad Hebert

GTM Lead @ Persona | Post-Sales & Customer Success | Identity Infra + Trust & Safety for Fintech/Marketplace

Personaex-Medalliaex-Sayari

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Strong track record of scaling GTM teams. 6x headcount growth, 10x ARR expansion turning early-stage deals into anchor accounts, and a track record of cross-functional execution between sales, engineering, and product.

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At Persona, I lead our New York GTM team, working with Trust & Safety, Product, and Compliance leaders at gig economy superapps, peer-to-peer platforms, and online seller marketplaces to land, expand, and build fraud-prevention infrastructure for the threat environment that exists right now. GenAI industrialized fraud. Deepfakes scaled abuse. Most identity stacks were built for a different era. 🗽 We're hiring in NYC: com/careers