Guilherme Horovitz
Project Specialist | Digital Strategy, Go-to-Market & End-to-End Product Execution | B2B & B2C
I work with digital products and go-to-market initiatives across B2B and B2C environments, focusing on building scalable, user-centered solutions that connect technology, business strategy, and real customer
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Throughout my career, I have led end-to-end product initiatives — from discovery and research to roadmap execution, delivery, and continuous optimization — including platforms for e-commerce, sales enablement, customer engagement, and data-driven More recently, I have been involved in complex business-critical initiatives, focusing on structuring and executing end-to-end transitions, ensuring operational continuity and aligning cross-functional teams in high-impact In parallel, I have developed consumer-facing solutions focused on transparency, trust, and experience, such as digital product authentication and end-to-end order tracking, helping transform complex operational systems into intuitive user I hold a degree in Engineering from PUC-Rio and a certificate in Disruptive Strategy from Harvard Business School Online, complemented by hands-on experience in digital transformation, UX, market analysis, and cross-functional Driven by curiosity and impact, I am motivated by turning complex challenges into practical products that create value for users and sustainable growth for businesses. I am especially interested in opportunities where product, technology, and meaningful experiences come together.
GTM Index
- ICONICJOB
- Business Cutover Specialist7M
Business Cutover Specialist
ICONIC
- Senior Digital Products an…1Y 9M
Senior Digital Products and Go-to-Market Analyst (B2B)
ICONIC
- Digital Innovation and Int…1Y 11M
Digital Innovation and Intelligence Analyst (Internal Projects)
ICONIC
- PLANNER CORRETORA DE VALORESJOB
- Junior Digital Transformat…1Y 8M
Junior Digital Transformation and Innovation Analyst (Digital Products)
Planner Corretora de Valores
- SHEKELBANKJOB
- Commercial & Finance8M
Commercial & Finance
Shekelbank
- PETRORIOJOB
- Treasury11M
Treasury
PetroRio
- UNIFINANCEJOB
- Risk Analysis3M
Risk Analysis
UNIFINANCE
- W3 ENGENHARIAJOB
- Civil Eng6M
Civil Engineer
W3 Engenharia
- OBS - OLYMPIC BROADCASTING SERVICESJOB
- Liason Officer0M
Liason Officer
OBS - OLYMPIC BROADCASTING SERVICES
- CISV INTERNATIONALJOB
- Member of Consulting Staff6Y 1M
Member of Consulting Staff
CISV International
- Job: Shekelbank — Commercial & Finance · 2020-01 – 2020-09
- Job: OBS - OLYMPIC BROADCASTING SERVICES — Liason Officer · 2016-07 – 2016-07
- Job: CISV International — Member of Consulting Staff · 2010-05 – 2016-06
- Job: Planner Corretora de Valores — Junior Digital Transformation and Innovation Analyst (Digital Products) · 2020-09 – 2022-05
- Job: PetroRio — Treasury · 2018-08 – 2019-07
- Job: UNIFINANCE — Risk Analysis · 2018-04 – 2018-07
- Job: ICONIC — Digital Innovation and Intelligence Analyst (Internal Projects) · 2022-05 – 2024-04
- Job: ICONIC — Senior Digital Products and Go-to-Market Analyst (B2B) · 2024-04 – 2026-01
- Job: ICONIC — Business Cutover Specialist · 2026-01 – present
- Job: W3 Engenharia — Civil Engineer · 2016-04 – 2016-10
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