Chris G.

Product Management & Growth | AI-Native Platform Operator | PLG, SLG, Monetization, GTM, Partnerships, Carrier Economics

Park City, Utah, United States3k followers

SignalWire

ex-Cisco

ex-Startups

Scaling an AI-native communications control plane by aligning product, monetization, and ecosystem strategy into a unified growth Product & marketing leader with a track record of building and scaling tech-enabled businesses.
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I specialize in defining product strategy, launching and refining products, and driving go-to-market impact. Across my work, I’ve collaborated closely with engineering, design, sales, and operations to deliver measurable growth—from engagement and retention to revenue and market Core strengths include:-Product roadmapping & execution-Product marketing: positioning, messaging, launch strategy-Growth & go-to-market initiatives-Operational systems & cross-functional alignmentI apply a data-informed yet customer-centric mindset, and thrive in dynamic environments where speed, clarity, and quality matter.

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GTM Index

SIGNALWIREJOB
1. Executive VP, Commercial S…
  3Y 11M
U.S. NAVY RESERVEJOB
1. Commanding Officer
  2Y 5M
STARTUPSJOB
1. Investor and Advisor
  7Y 11M
CISCOJOB
1. Senior Dir
  3Y 4M
VMWAREJOB
1. Dir, Cloud Solutions (Prod…
  2Y 11M
CIVIC TECHNOLOGIESJOB
1. VP of PMM and BD
  2Y 11M
APPLEJOB
1. GTM+RTM Strategist
  1Y 11M
BARRACUDA (NYSE: CUDA)JOB
1. President of Third Iris (a…
  4Y 11M
GENERAL DYNAMICSJOB
1. Program Mgr and Product Ow…
  2Y 11M
MICROSOFTJOB
1. Product Mgr and PMM
  1Y 11M

Job: SignalWire — Executive Vice President, Commercial Strategy & Growth · 2022-11 – present · 3y 9mo — 2026-Present: Executive Vice President, Commercial Strategy & Growth 2022-2026: EVP of Operations at SignalWire (Product, Marketing, Partnerships & Business Strategy & Operations) 2026-Present: Executive Vice President, Commercial Strategy & Growth Lead SignalWire’s commercial growth strategy across PLG, enterprise, and ecosystem channels, aligning product adoption with revenue expansion and profitability. Commercial Strategy & Monetization • Define and execute company-wide growth strategy across product-led, enterprise, and partner motions • Own pricing, packaging, and monetization models in partnership with Product and Finance • Build scalable frameworks for vertical expansion and new p…
Job: U.S. Navy Reserve — Commanding Officer · 2024-05 – present · 2y 3mo — NR United States Space Command HQ Leading with strategic vision, I work alongside Allies and Partners to plan, execute, and integrate military spacepower into multi-domain global operations. Our mission is to deter aggression, defend national interests, and, when necessary, defeat threats to ensure space remains a secure and operational domain. Expert in joint operational planning, space domain awareness, and the synchronization of space capabilities to enhance national and allied defense strategies. Committed to fostering collaboration and innovation in the evolving landscape of space security.
Job: Cisco — Senior Director | Product Marketing, Digital Experiences, & Data Insights · 2019-07 – 2022-11 · 3y 4mo — Marketing & Product Marketing Leader | Data-Driven Strategy | Digital Transformation At Cisco CX Marketing, I led the transformation of digital marketing design, messaging, and technologies, while establishing a data-driven marketing analytics framework to enhance customer engagement and conversion. As a leader across Product Marketing, Marketing, and Data Insights, I drove both strategy and execution, overseeing customer-facing data analytics and recommendation solutions while optimizing digital experiences and journeys to capture, nurture, and convert leads into revenue. Key Leadership & Execution Areas: 📌 2021-2022 – Designed and executed digital customer journeys, integrating market…
Job: Startups — Investor and Advisor · 2015 – 2022 · 7y — Butterfleye acquired by Ooma in late 2017. Circle Medical joins Well Health Technologies with major stake transaction in 2020 .
Job: VMware Inc. — Director, Cloud Solutions (Product Management, Marketing, Data & GTM) · 2017 – 2019 · 2y — At VMware, I led the design, development, and launch of the digital marketing and customer onboarding experience for the newly formed Cloud Business Unit, driving adoption and engagement through innovative marketing and technology strategies. Key Areas of Leadership & Execution: 🚀 Marketing & Customer Experience Technologies – Built and integrated platforms to enhance customer acquisition and engagement. 🌐 Digital Content, Journeys & Customer Experience – Designed end-to-end digital experiences to streamline cloud adoption. 📊 Data Analytics & Machine Learning – Leveraged data-driven insights to optimize marketing performance and personalization. 🤝 Customer Community Experience & Platfo…
Job: Civic Technologies — VP of Product Marketing and Business Development · 2016 – 2018 · 2y — In this Go-To-Market (GTM) leadership role, I drove product marketing and business development while also contributing to inbound product strategy. My focus was on crafting and executing market-driven strategies to accelerate growth and adoption. Key Responsibilities & Achievements: 📢 Messaging & Content Development – Created compelling consumer, developer, and commercial messaging for web, collateral, and sales enablement. 📈 Go-To-Market Strategy – Defined and executed pricing, route-to-market, and business development strategies to drive market penetration. 🛠️ Product Influence – Provided inbound product insights, ensuring alignment between customer needs and product development. 👥 T…
Job: Apple — GTM+RTM Strategist · 2015 – 2016 · 1y — Consumer and commercial go-to-market strategy and operations for all lines of business sold through channel partners. -Led cross-functional initiatives to increase ROI for new product launches, including headcount allocation, more effective sales force training and marketing technologies and delivery. -Member of three-person executive team evaluating global channel sales organizations and operations to increase market velocity and efficiency, and to grow worldwide market share except for Apple Retail and online stores. -Developed KPIs, dashboards and detailed reports for CEO revenue meetings. -Captured and analyzed untapped operational data to identify and implement new value for Apple’s ch…
Job: Barracuda (NYSE: CUDA) — President of Third Iris (acquired by Barracuda Networks) · 2011 – 2015 · 4y — 2012-2015 President & Chief of Product – Third Iris (CudaCam.com) | acquired by Barracuda Networks Acquired by Barracuda Networks in March 2015 following a successful turnaround of the business with dramatic increases in revenue and cash flow. Third Iris was a cloud-connected surveillance camera manufacturer and cloud services provider. - Executed a go-to-market strategy with hands-on leadership in product management, manufacturing operations, branding, product marketing, channel growth strategy and activities, business operations and investor relations. -Launched two new cameras, iOS app and additional cloud service plans under three brands, including a white label. - Managed major upgrade…
Job: General Dynamics — Program Manager and Product Owner · 2009 – 2011 · 2y — Product Manager responsible for the product development, integration and delivery, ranging from smaller software and circuit board R&D projects to integrated systems with $30-40M of development budgets. Business Development Manager responsible for product strategy, marketing and sales revenue. -Responsible for pricing strategy, development budgets, schedule risk management, and teaming with partners. -Led entire cross-functional product development teams from 7 to over 50 professionals from software and hardware engineers, finance, contracts, subcontracts, scheduling, test engineers, specialty engineers and support staff. -TS/SCI clearance and polygraph.
Job: Microsoft — Product Manager and Product Marketing Manager · 2008 – 2009 · 1y — Managed worldwide product management and product marketing for a new server infrastructure solution. -Responsible for worldwide revenue and business operations, including marketing, licensing and forecasting. -Developed and executed the global marketing strategy, messaging, and independent software vendor & partner strategy. - Developed and managed pricing and licensing strategy, including internal revenue allocation and promotions.
School: Stanford University — M.S., Management Science and Engineering
School: William & Mary — M.S., Physics - Solid State
School: United States Naval Academy — B.S., Physics
School: Harvard Business School — Leading Product Innovation
School: Naval Postgraduate School — Emerging Technology Awareness For The Warfighter
School: National Defense University — National Security
School: U.S. Naval War College — Naval Command & Staff Online Program, Military Joint Operations Planning and Strategy
School: Naval Postgraduate School — Navy Senior Leadership Seminar (NSLS), Military and Strategic Leadership
School: Naval Postgraduate School — Strategic Planning for Execution Assessment and Risk (SPEAR)

Skills

Platform StrategyEnterprise ExpansionPricing & PackagingRevenue StrategyEcosystem & PartnershipsMonetization StrategyTeam ManagementDaily OperationsSpace PlanningSpace OperationsProduct ManagementProgram ManagementCloud ComputingProduct MarketingGo-to-market StrategyProduct-Led Growth (PLG)Carrier Operations / Telecom EconomicStrategyStart-upsManagement

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Chris G.

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