Gonzalo Martinez Landa
Senior Marketing & GTM Manager
I help companies scale. ROI-driven and metrics oriented.
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Brand and marketing strategist who has increased sales, devising ongoing market penetration strategy through integrated marketing tools and marketing automation. Digital experience (SEO/SEM, PPC campaigns, social media). Extensive B2B & B2C experience. Consistently devise innovative strategies that connect with customers' needs and deliver value. Creative problem solver. Highly coachable and team leader. History of refocusing and revitalizing brands and products to generate increased sales. Core Competencies: Global Market Strategy, Digital Strategy, Market research, Budget management, Brand building, Team leadership.
GTM Index
- ENGJOB
- GTM Specialist2Y 9M
GTM Specialist
ENG
As a GTM Specialist at ENG, I lead and execute integrated demand generation initiatives that align Marketing, Sales, and BDR efforts across key segments and ICPs. I’m responsible for translating growth priorities into coordinated, multi-channel campaigns, ensuring timing, messaging, and execution are consistent throughout the buyer journey. By managing marketing automation, campaign orchestration, and performance tracking, I help drive a qualified pipeline, improve conversion rates, and continuously optimize GTM programs based on measurable revenue impact.
- MIKSI RUGSJOB
- Growth Mktg Mgr2Y 7M
Growth Marketing Manager
MIKSI Rugs
Work with cross-functional teams (Product, Services, Sales) to establish growth strategies to support revenue goals. Create, manage and experiment with new user acquisition campaigns. Conceive and execute a wide range of content campaigns to drive new leads and engagement. Manage all social media platforms and drive content creation. Manage CRM and monitor all the customer journey through the Sales Funnel. Analyze data to monitor revenue performance and uncover areas for improvement. Marketing automation strategy.
- CAGNOLI SAJOB
- Mktg & Communications Mgr2Y 5M
Marketing & Communications Manager
CAGNOLI SA
Devise and execute Marketing Strategy. Design new marketing and communication plans including online and offline promotional strategies that increase sales. Create engaging and profitable digital experiences. Successfully drive the company through digital transformation by creating a new web, SEO/SEM strategy and PPC campaigns that generate serious leads. Devise new product launch including client roadshows and offline/online promotional strategies.
- EIDICOJOB
- Mktg & Communications Mgr3Y 6M
Marketing & Communications Manager
Eidico
Create and execute innovative marketing strategies for new and existing products. Play a key role leading the CRM project. Create engaging and profitable digital experiences. Accountabilities include, lead generation, strategy development, KPI´s, content marketing, customer experience, web redesigns and data analysis. Devise and execute marketing and communication strategy of the company and SEO/SEM PPC strategy that achieved 100% sales objectives; gradually decreased CPC through ongoing A/B testing. Manage a team of 12 direct reports and budget of 6MM.
- Mktg & Communications coor…1Y 5M
Marketing & Communications coordinator
Eidico
Devise and execute Commercial and Marketing Strategy of the investment area . Design new marketing and communication plans including online and offline promotional strategies that increase sales. Lead the sales team in order to achieve and exceed goals. Play a key role by finding creative cost neutral ways to drive new sales.
- PILARÁJOB
- Mktg & Communications Mgr1Y 11M
Marketing & Communications Manager
Pilará
Create and execute a new Marketing, Communications and PR strategy for the company. Identify new sales opportunities and design pitch creative proposals. Chaired committee to restructure and develop marketing strategy that resulted in new branding, advertising online and offline campaigns. . Successfully drive the company trough digital transformation by creating a new web, SEO/SEM strategy and PPC campaigns that generate serious leads. Devise new product launch including client roadshows and offline/online promotional strategies
- PORSCHEJOB
- Mktg & Communications Mgr5Y 4M
Marketing & Communications Manager
Porsche
Promote to newly create role with branding and repositioning the company in Argentina and Uruguay. Development of communication and marketing plan, dealing with advertising and media agencies. Enhance PR strategy of the company by developing a strong opinion leaders network. Increase sales by devising ongoing market penetration strategy. Conduct market research and competitive analyses to align strategy with market demands. Work cross functionality to develop and execute new digital media opportunities.
- ALPARGATASJOB
- Internal Communications Co…1Y
Internal Communications Coordinator
Alpargatas
Develop and execute internal communications channels (billboards, intranet, emails, newsletters, house organs). Devise internal communication campaigns - Organization of internal activities. Institutional Copywriting .
- DAIMLER CHRYSLERJOB
- PR, Public Affairs and Pre…1Y 4M
PR, Public Affairs and Press Assistant
Daimler Chrysler
Create and execute Press and Marketing Actions. Enhance relationship with press and opinion leaders. Assistance in Internal and External Company Communications. Collaborate in product launches. Daily Clipping and reports elaboration.
- Job: ENG — GTM Specialist · 2023-11 – present — As a GTM Specialist at ENG, I lead and execute integrated demand generation initiatives that align Marketing, Sales, and BDR efforts across key segments and ICPs. I’m responsible for translating growth priorities into coordinated, multi-channel campaigns, ensuring timing, messaging, and execution are consistent throughout the buyer journey. By managing marketing automation, campaign orchestration, and performance tracking, I help drive a qualified pipeline, improve conversion rates, and continuously optimize GTM programs based on measurable revenue impact.
- Job: MIKSI Rugs — Growth Marketing Manager · 2020-12 – 2023-07 — Work with cross-functional teams (Product, Services, Sales) to establish growth strategies to support revenue goals. Create, manage and experiment with new user acquisition campaigns. Conceive and execute a wide range of content campaigns to drive new leads and engagement. Manage all social media platforms and drive content creation. Manage CRM and monitor all the customer journey through the Sales Funnel. Analyze data to monitor revenue performance and uncover areas for improvement. Marketing automation strategy.
- Job: CAGNOLI SA — Marketing & Communications Manager · 2018-07 – 2020-12 — Devise and execute Marketing Strategy. Design new marketing and communication plans including online and offline promotional strategies that increase sales. Create engaging and profitable digital experiences. Successfully drive the company through digital transformation by creating a new web, SEO/SEM strategy and PPC campaigns that generate serious leads. Devise new product launch including client roadshows and offline/online promotional strategies.
- Job: Eidico — Marketing & Communications Manager · 2015-01 – 2018-07 — Create and execute innovative marketing strategies for new and existing products. Play a key role leading the CRM project. Create engaging and profitable digital experiences. Accountabilities include, lead generation, strategy development, KPI´s, content marketing, customer experience, web redesigns and data analysis. Devise and execute marketing and communication strategy of the company and SEO/SEM PPC strategy that achieved 100% sales objectives; gradually decreased CPC through ongoing A/B testing. Manage a team of 12 direct reports and budget of 6MM.
- Job: Eidico — Marketing & Communications coordinator · 2013-07 – 2014-12 — Devise and execute Commercial and Marketing Strategy of the investment area . Design new marketing and communication plans including online and offline promotional strategies that increase sales. Lead the sales team in order to achieve and exceed goals. Play a key role by finding creative cost neutral ways to drive new sales.
- Job: Pilará — Marketing & Communications Manager · 2011-08 – 2013-07 — Create and execute a new Marketing, Communications and PR strategy for the company. Identify new sales opportunities and design pitch creative proposals. Chaired committee to restructure and develop marketing strategy that resulted in new branding, advertising online and offline campaigns. . Successfully drive the company trough digital transformation by creating a new web, SEO/SEM strategy and PPC campaigns that generate serious leads. Devise new product launch including client roadshows and offline/online promotional strategies
- Job: Porsche — Marketing & Communications Manager · 2006-04 – 2011-08 — Promote to newly create role with branding and repositioning the company in Argentina and Uruguay. Development of communication and marketing plan, dealing with advertising and media agencies. Enhance PR strategy of the company by developing a strong opinion leaders network. Increase sales by devising ongoing market penetration strategy. Conduct market research and competitive analyses to align strategy with market demands. Work cross functionality to develop and execute new digital media opportunities.
- Job: Alpargatas — Internal Communications Coordinator · 2006-04 – 2007-04 — Develop and execute internal communications channels (billboards, intranet, emails, newsletters, house organs). Devise internal communication campaigns - Organization of internal activities. Institutional Copywriting .
- Job: Daimler Chrysler — PR, Public Affairs and Press Assistant · 2004-03 – 2005-07 — Create and execute Press and Marketing Actions. Enhance relationship with press and opinion leaders. Assistance in Internal and External Company Communications. Collaborate in product launches. Daily Clipping and reports elaboration.
- School: Digital House Argentina — DIP, Digital Marketing
- School: Universidad Austral, Buenos Aires — Degree, Social Communication
- School: Cardenal Newman — High School Diploma
Skills
Playbooks
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