Gloria Bradbury
Strategy & Operations Director | Multi-Unit, Partner & Marketplace Network Operator | Retail, Restaurant & B2B2C Tech | 0 to 1 to Scale | Ex-Meta, PwC, Dine Brands Global
Strategy & Operations Director with 15+ years designing and running the operating infrastructure that takes a growth bet from validated idea to scaled channel.
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From leading GTM for a $15M consulting vertical to unlocking $650M+ in new channel growth, I've built across distributed networks: multi-unit franchise systems, global partner ecosystems, marketplaces, and vertical SaaS. Proven track record building the data-driven operating models and decision cadences that scale a business, aligning cross-functional teams, and turning ambiguous priorities into structured programs with measurable outcomes. I turn 'we know we need to change' into 'we are changing,' then keep it moving as conditions Selected impact:✔️ Meta: Scaled a partner analytics & enablement platform across 40 countries and 7 partners, contributing to 60% revenue growth through standardized GTM execution and product adoption ✔️ Dine Brands (Applebee’s & IHOP): Led market entry and marketplace integration with DoorDash and Uber Eats, helping unlock $400M+ in revenue across 1,600 franchise ✔️ ProService: Modeled a 20% retention improvement through customer cohort analysis and self-serve product development. My foundation was built at PwC in Paris, where I led GTM and business development for a $15M Media, Entertainment & Hospitality vertical and managed cross-border programs across 14 countries in a matrixed environment. That experience shaped how I operate today: thinking globally, aligning diverse stakeholders with precision, and executing through A background producing immersive tech, including a VR project that won Best VR at Venice and Tribeca, gave me a general-management lens: balancing discipline with AI hasn't changed what I believe about operations. It's raised the stakes. The scarce skill isn't the model, it's the operating change around it: mapping the workflow and rewiring how people work so the tooling pays off. Early days in agentic AI and it's where I'm spending my If you're building something ambitious and want a strategic, collaborative thought partner who can see the whole system and drive adoption at scale, let's Open to full-time Director-level operator roles, IC or team lead, hybrid or ♦️ Core Competencies: Distributed Network Operations · Multi-Unit & Partner Ecosystem Ops · GTM Strategy & Execution · Operating Model Design · Market Expansion · Change Adoption at Scale · AI-Leveraged Workflows · Cross-Functional Leadership · Program Management
GTM Index
- BRADBURY AGENCYJOB
- Strategy & Operations Frac…4Y 2M
Strategy & Operations Fractional Lead | GTM Strategy & Execution
Bradbury Agency
Embedded Strategy & Operations lead for founders and senior leaders navigating a growth inflection point: a new product, market, channel, or customer segment. Growth bets rarely fail on the idea; they fail in the handoff from strategy to operations. I help clarify the growth bet, translate it into a practical plan, and build the cross-functional systems and go-to-market playbooks needed to launch, measure, and adapt. - Led U.S. market entry for Dieseldorff Kaffee, including ICP development, competitive analysis, entry roadmap, and its first e-commerce channel - Validated problem-market fit for an early-stage marketplace platform through customer discovery, segment analysis, and messaging…
- LUCID DREAMS PRODUCTIONS,JOB
- Independent Producer & Gen…13Y 6M
Independent Producer & General Manager
Lucid Dreams Productions, LLC
Ran an award-winning production company with full P&L ownership, delivering interactive VR/XR experiences, branded content, and feature work for agencies and consumer brands. A production company is an operating system with a creative output: I owned the P&L, planned resources and budgets, and directed multi-disciplinary teams to bring a creative vision to life on fixed deadlines. That producer's discipline underpins everything I build. - Full P&L ownership; budgets up to $1M; directed multi-disciplinary teams of up to 50 - Established a Meta Oculus partnership to produce and distribute VR/XR narrative experiences across an emerging platform ecosystem, building operating fluency in immers…
- MUNCHKINJOB
- Strategy & Operations - St…7M
Strategy & Operations - Strategic Growth Initiatives
Munchkin
Brought in on contract to drive growth and diversification strategy for a $200M+ global consumer products brand, reporting to the VP of Growth. The portfolio spanned longer-horizon bets at different stages: a tier-1 product launch plus strategic planning across resale, a new seniors product line, and licensing. Standing up Munchkin's first B2B channel was the same zero-to-one work as launching delivery at Dine Brands: validate the whitespace, then build the operating system that scales it into a real channel. - Launched the company's first B2B portal and exceeded initial sample-program targets by 100% within six months, driving 275+ government and nonprofit agencies to opt into structured…
- METAJOB
- Strategy & Operations - Gl…5M
Strategy & Operations - Global Partner GTM
Meta
Owned product adoption for Meta's Authorized Sales Partner program, a partner-led growth channel spanning 7 partners and 40 countries (CEE, LATAM, APAC). The question underneath the role: how do you make product marketing data-driven at this scale? Being back in international, multi-market scope confirmed where I thrive. - Grew adoption of conversion-signal tools from 1% to 10%, contributing $5M+ in incremental quarterly revenue as the program scaled 60% overall - Initiated a review of existing adoption-tracking approaches across departments, then led the build of a shared adoption-baseline with Engineering, Data Science, and Finance; making enablement measurable - Translated company OKRs…
- PROSERVICE HAWAIIJOB
- Dir, Product Strategy8M
Director, Product Strategy
ProService Hawaii
Bridged business and product strategy for a B2B HR SaaS and services company serving 2,000+ SMBs, reporting to the COO and coaching two product managers. I built the team's operating norms from scratch: roadmap governance, OKR planning, and stakeholder reviews. Serving SMBs through a consultative platform was familiar ground, the same corporate-to-independent-operator dynamic as franchising and partner networks. This is where I confirmed I can install an operating system in a team that doesn't have one and sharpened how I lead: give people clarity and direction, then clear the path so they can deliver. - Accelerated product delivery 3x by implementing RACI, governance, and prioritization…
- DINE BRANDS GLOBALJOB
- Strategy & Development Mgr5Y 8M
Strategy & Development Manager
Dine Brands Global
Promoted from Sr. Business Analyst to lead strategic growth and innovation initiatives across a 3,400+ location franchise system at a $4B global franchisor (Applebee's & IHOP), reporting to the SVP of Development. My goal was to strengthen my quantitative and analytical foundation: I came in a creative operator with B2B marketing depth and left fluent in financial modeling, capital planning, and the cross-functional program leadership it takes to move a system that size. Aligning corporate priorities with 1,600+ independent franchisees means no single leader controls the outcome. I learned that at scale, "coordination" is really ownership, evidence, and follow-through made legible. - Grew…
- PWCJOB
- GTM & BD Mgr5Y 6M
GTM & Business Development Manager – Media, Entertainment & Hospitality
PwC
Drove GTM strategy and operations for a Big Four firm's $15M Media, Entertainment & Hospitality vertical, coordinating 70+ consultants across 4 service lines; earlier, standardized governance and GTM best practices across 14 European countries as EA to a Partner and EMEIA Executive Committee member. This is where the through-line starts: building operating infrastructure for a matrixed, multi-country organization, and learning to align diverse stakeholders with precision through ambiguity and change. - Owned GTM planning, marketing budget, and execution cadence facilitating quarterly cross-functional meetings with Partners across 4 sub-industry groups - Designed and implemented a CRM tran…
- Job: ProService Hawaii — Director, Product Strategy · 2021-09 – 2022-05 — Bridged business and product strategy for a B2B HR SaaS and services company serving 2,000+ SMBs, reporting to the COO and coaching two product managers. I built the team's operating norms from scratch: roadmap governance, OKR planning, and stakeholder reviews. Serving SMBs through a consultative platform was familiar ground, the same corporate-to-independent-operator dynamic as franchising and partner networks. This is where I confirmed I can install an operating system in a team that doesn't have one and sharpened how I lead: give people clarity and direction, then clear the path so they can deliver. - Accelerated product delivery 3x by implementing RACI, governance, and prioritization…
- Job: PwC — GTM & Business Development Manager – Media, Entertainment & Hospitality · 2006-03 – 2011-09 — Drove GTM strategy and operations for a Big Four firm's $15M Media, Entertainment & Hospitality vertical, coordinating 70+ consultants across 4 service lines; earlier, standardized governance and GTM best practices across 14 European countries as EA to a Partner and EMEIA Executive Committee member. This is where the through-line starts: building operating infrastructure for a matrixed, multi-country organization, and learning to align diverse stakeholders with precision through ambiguity and change. - Owned GTM planning, marketing budget, and execution cadence facilitating quarterly cross-functional meetings with Partners across 4 sub-industry groups - Designed and implemented a CRM tran…
- Job: Bradbury Agency — Strategy & Operations Fractional Lead | GTM Strategy & Execution · 2022-06 – present — Embedded Strategy & Operations lead for founders and senior leaders navigating a growth inflection point: a new product, market, channel, or customer segment. Growth bets rarely fail on the idea; they fail in the handoff from strategy to operations. I help clarify the growth bet, translate it into a practical plan, and build the cross-functional systems and go-to-market playbooks needed to launch, measure, and adapt. - Led U.S. market entry for Dieseldorff Kaffee, including ICP development, competitive analysis, entry roadmap, and its first e-commerce channel - Validated problem-market fit for an early-stage marketplace platform through customer discovery, segment analysis, and messaging…
- Job: Munchkin — Strategy & Operations - Strategic Growth Initiatives · 2024-10 – 2025-05 — Brought in on contract to drive growth and diversification strategy for a $200M+ global consumer products brand, reporting to the VP of Growth. The portfolio spanned longer-horizon bets at different stages: a tier-1 product launch plus strategic planning across resale, a new seniors product line, and licensing. Standing up Munchkin's first B2B channel was the same zero-to-one work as launching delivery at Dine Brands: validate the whitespace, then build the operating system that scales it into a real channel. - Launched the company's first B2B portal and exceeded initial sample-program targets by 100% within six months, driving 275+ government and nonprofit agencies to opt into structured…
- Job: Meta — Strategy & Operations - Global Partner GTM · 2023-01 – 2023-06 — Owned product adoption for Meta's Authorized Sales Partner program, a partner-led growth channel spanning 7 partners and 40 countries (CEE, LATAM, APAC). The question underneath the role: how do you make product marketing data-driven at this scale? Being back in international, multi-market scope confirmed where I thrive. - Grew adoption of conversion-signal tools from 1% to 10%, contributing $5M+ in incremental quarterly revenue as the program scaled 60% overall - Initiated a review of existing adoption-tracking approaches across departments, then led the build of a shared adoption-baseline with Engineering, Data Science, and Finance; making enablement measurable - Translated company OKRs…
- Job: Lucid Dreams Productions, LLC — Independent Producer & General Manager · 2013-02 – present — Ran an award-winning production company with full P&L ownership, delivering interactive VR/XR experiences, branded content, and feature work for agencies and consumer brands. A production company is an operating system with a creative output: I owned the P&L, planned resources and budgets, and directed multi-disciplinary teams to bring a creative vision to life on fixed deadlines. That producer's discipline underpins everything I build. - Full P&L ownership; budgets up to $1M; directed multi-disciplinary teams of up to 50 - Established a Meta Oculus partnership to produce and distribute VR/XR narrative experiences across an emerging platform ecosystem, building operating fluency in immers…
- Job: Dine Brands Global — Strategy & Development Manager · 2016 – 2021-09 — Promoted from Sr. Business Analyst to lead strategic growth and innovation initiatives across a 3,400+ location franchise system at a $4B global franchisor (Applebee's & IHOP), reporting to the SVP of Development. My goal was to strengthen my quantitative and analytical foundation: I came in a creative operator with B2B marketing depth and left fluent in financial modeling, capital planning, and the cross-functional program leadership it takes to move a system that size. Aligning corporate priorities with 1,600+ independent franchisees means no single leader controls the outcome. I learned that at scale, "coordination" is really ownership, evidence, and follow-through made legible. - Grew…
- School: HEC School of Management — Master of Business Administration - MBA, General Management
- School: UCLA Anderson School of Management — MBA, International Exchange Program, Entertainment Specialization
- School: Columbia University in the City of New York — Bachelor of Arts - BA, Political Science - International Relations
- School: Punahou School — College Prep - Honolulu, HI
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