Glafira Kotova

About

I'm Glafira. I spent 5+ years in marketing across B2C products and B2B AI SaaS, starting in growth (performance campaigns and lead gen), then product marketing with a focus on GTM strategy and value proposition. Along the way I launched three products across five markets (IoT smart home, personal care, AI SaaS). I'm people-first and data-driven: I experiment, measure, and iterate, and I've never shied away from taking on roles I had no previous experience in. These days I do something different. Nobody knows what a marketer's role will look like in a year, and I'm not sure half of what I'm learning today survives the next twelve months. But figuring it out is the fun part. So I've gone all-in on applying AI in marketing for real, on live projects, not in theory threads, building GTM systems where one person can run what normally takes a full team. Focus on B2B tech startups, but open to experimenting anywhere. If you want someone who actually builds with AI instead of just posting about it, that's me. Feel free to reach me at kotova.glafira@gmail.com

Company history

1. 
   ИгроникDigital Marketing Manager2020-07 – 2022-06 · 1y 11mo
2. 
   VersuniProduct Marketing Manager2023-12 – 2024-12 · 1y
3. 
   Perfect StrangersMarketing Manager2026-02 – present · 6 mo
4. 
   Perfumer.undercoverCo-Founder2018-03 – 2020-12 · 2y 9mo
5. 
   Лаборатория карьеры Алёны ВладимирскойProduct Marketing Manager2022-06 – 2023-02 · 8 mo
6. 
   CredytGrowth & GTM Engineer2026-03 – present · 5 mo
7. 
   Jinna.aiMarketing Consultant2025-01 – 2026-02 · 1y 1mo
8. 
   Hello CosmeticsProduct Marketing Manager2023-02 – 2023-11 · 9 mo

Skills

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