George Shipley

Founder & Commercial Consultant - This Way Up New Biz | Giving New Biz A Boost To Help Agencies Grow | Fractional Commercial Director | GTM Engineer

Bristol, England, United Kingdomgtme · universe-v1
This Way Up New Bizex-Prospect Hospiceex-Affixxius

About

I’ve spent 20+ years working with, in, and around agencies seeing first-hand what drives growth and what quietly kills it.I now work as a Commercial Consultant, GTM Engineer and hands-on do-er, using modern stacks including AI-personalised outbound (Clay), list building with waterfall data enrichment, direct calls and more.It’s proven strategy (see case studies) + best-in-class tools to fuel pipeline.MY SERVICES1. ONE-DAY GTM WORKSHOPOne day to land One plan.We analyse past wins and losses, identify gaps and leave with an actionable new-business plan.2. IMPLEMENTATION & EXECUTIONTargeting, enrichment, personalised outbound, multi-channel sequencing and intent-led outreach.3. FRACTIONAL SALES LEADERSHIPSenior firepower without the full-time hire.CONTACTIf you want new business that actually shows up, sticks around and scales. Let’s talk.george@https://www.linkedin.com/redir/suspicious-page?url=thiswayupnewbiz%2ecom+447773356985Or connect with me here on LinkedIn.Ready to move your agency this way up?

Company history

  1. Prospect HospiceHead of Fundraising, Marketing and Communications2024-07 – 2025-01 · 6 mo
  2. AffixxiusFractional Director of Business Development2025-02 – 2025-11 · 9 mo
  3. Navigate DigitalSales Executive2011-01 – 2012-02 · 1y 1mo
  4. Aspect film and videoCommercial Director2020-04 – 2024-07 · 4y 3mo
  5. Aspect film and videoBusiness Development Manager2012-01 – 2018-05 · 6y 4mo
  6. This Way Up New BizFounder & Commercial Consultant 2025-01 – present · 1y 7mo
  7. This Way Up New BizFounder / Business Development Consultant2018-05 – 2020-04 · 1y 11mo
  8. Outsourced EventsFractional Sponsorship Sales Director2025-05 – present · 1y 3mo
  9. Social SyncGTM Engineer2025-07 – 2026-02 · 7 mo
  10. Interval Films LtdFractional Head of Growth2025-01 – present · 1y 7mo

Skills

ClayGTM EngineerList BuildingEmail MarketingTelemarketingRelationship DevelopmentConsultative SellingPresentationsRecord Of SuccessOnline MarketingMarketing StrategyVideoVideo ProductionMarketing CommunicationsIntegrated MarketingArtificial Intelligence (AI)Business DevelopmentInterpersonal SkillsPresentation SkillsBusiness-to-Business (B2B)Digital Marketing

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