Florent Cerruti

Business Unit Director | Country Manager | Managing Director | MedTech | Medical Devices | Implantable & Surgical | France | EMEA | Go-to-Market | Market Access | P&L | Class II/III

Abbottex-Tufts Universityex-Europrisme Medical Groupe

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Business Unit Director with full P&L ownership across France and Europe, specializing in implantable and surgical Medical Devices (Class IIa, IIb, and III).

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I build, scale, and lead commercial organizations in complex hospital and Operating Room (OR) environments aligning Go-to-Market strategy, Market Access, and team performance to turn clinical value into sustainable business Over the past several years, I have led and expanded businesses across France, Benelux, Switzerland, and Germany in regulated MedTech environments. Success in this space requires connecting KOL strategy, clinical adoption, hospital sales execution, reimbursement pathways, tender management, public procurement (UniHA, Resah, UGAP), and multi-country operations across EMEA into one coherent commercial Selected achievements:▸ Full P&L ownership of a €10M+ recurring Medical Devices business▸ +14% YoY growth through Go-to-Market execution and value-based selling▸ Teams scaled from 2 to 30+ FTE across sales, marketing, clinical, and operations▸ 10+ product lines launched in implantable and surgical devices▸ 300+ OR interactions supporting clinical adoption across cardiothoracic, thoracic, GI, pediatric, and trauma surgeryI operate across the full commercial spectrum: direct sales and distributor management, commercial excellence, Market Access, reimbursement strategy, tender and GPO management, CRM, KPI frameworks, forecasting, and cross-country operating discipline. My approach combines field-level rigor with executive-level clarity, building not just the business, but the team and the model behind Background: Biomedical Engineering (UTC Compiègne, Politecnico di Torino) + MSc Marketing (HEC Paris). Fluent in French and English, working knowledge of Italian and German.