Eyal R.

Hands-on GTM Lead @ Pendo

Tel Aviv

Pendo.io

ex-Forwrd.ai (Acquired by Pendo)

ex-Revolution 31

As a GTM and Sales Executive, I leverage my 15 years of B2B SaaS experience to create and execute effective market research, business strategies, and sales approaches.
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I also coach and mentor sales teams on achieving and exceeding customer growth and revenue targets, using proven frameworks such as Sandler and MEDDPICC. I have a track record of leading and scaling high-performing sales organizations across various sectors and regions, including financial services, government, tech, telco, and startups. In my previous roles, I pioneered new sales targets, compensation plans, and training programs, secured significant enterprise deals, and collaborated closely with product management to integrate customer feedback into product development. I am passionate about finding innovative solutions to complex problems, uncovering new insights and opportunities, and helping individuals and teams grow along their journey.

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Career Timeline

GTM Index

PENDO.IOJOB
1. Head of GTM, Pendo Predict
  1Y 3M
FORWRD.AI (ACQUIRED BY PENDO)JOB
1. Head of GTM and Sales
  1Y 6M
ANTLERJOB
1. Startup Resident
  11M
REVOLUTION 31JOB
1. Consultant
  3Y 5M
TIMELYJOB
1. Head of Sales
  5M
INTERCOMJOB
1. Sales and Partnerships Mgr
  1Y 1M
PART^ - MAKING SHARED RIDES HAPPENJOB
1. Founder & CEO
  1Y 9M
DROPBOXJOB
1. Territory Sales Mgr
  1Y 8M
2. Enterprise Account Executive
  1Y 1M
NICEJOB
1. Sales Eng (France, BeNeLux…
  2Y 11M
2. Project Eng (France BeNeLux)
  1Y 4M
GILAT SATELLITE NETWORKSJOB
1. Customer Support Eng - Tie…
  2Y 6M

Job: Pendo.io — Head of GTM, Pendo Predict (Head of GTM Engineering) · 2025-07 – present · 1y 1mo
Job: Forwrd.ai (Acquired by Pendo) — Head of GTM and Sales (Head of GTM Engineering) · 2023-12 – 2025-06 · 1y 6mo — Hands-on GTM and Sales Lead ● Scaled revenue 4x in under 12 months by building the entire sales and GTM org from zero. ● Closed 6-figure enterprise deals net-new deals, expansions and upsells. ● Launched outbound engine from scratch; built full-cycle sales process driving 60%+ new ARR. ● Hired and ramped 1st BDR & AE. reached 60%+ increase in outbound pipeline within 3 months. ● Secured and led strategic enterprise deals, including OpenAI, CSoD and Datasite. ● Defined ICP, segmentation, and GTM playbooks targeting US-based SaaS companies. ● Owned RevOps stack and reporting; implemented CRM automation and forecasting discipline. ● Presented GTM metrics and growth strategy in board and invest…
Job: Revolution 31 — Consultant | Fractional Head of Sales and GTM Strategy · 2020-06 – 2023-11 · 3y 5mo — GTM, Sales and Business Development (Fractional Head of Sales) ● Established a growth-focused framework for early-stage startups, spanning from pre-seed to Series A, through extensive market research and data analysis, resulting in a remarkable 10-30% increase in revenue and customer retention. ● Formulated a comprehensive Go-to-Market (GTM) plan, pricing structure, and Product-Led Growth (PLG) strategies, consistently surpassing revenue goals. ● Provided expert coaching to B2B SaaS leaders on sales and growth initiatives, fostering a culture of excellence and achievement.
Job: Antler — Startup Resident · 2023 – 2023 · 0 mo
Job: Timely — Head of Sales · 2022-02 – 2022-07 · 5 mo — ● Spearheaded the global recruitment and management of a high-performing team of sales representatives and managers, ensuring alignment with company objectives. ● Pioneered new sales targets, compensation plans, and training programs, resulting in a highly motivated and productive sales force. ● Revamped PLG Self-Service and Direct-Sales funnels, reducing friction and achieving a remarkable 7% MoM increase in signups and a 4% MoM boost in revenue. ● Successfully secured significant strategic enterprise deals, accounting for over 5% of the company’s Monthly Recurring Revenue (MRR). ● Collaborated closely with Product Management to advocate for customer feedback integration into product devel…
Job: Intercom — Sales and Partnerships Manager · 2020-06 – 2021-07 · 1y 1mo — ● Led cross-functional growth initiatives, driving partnerships and sales across the EMEA region. ● Collaborated seamlessly with Marketing and Product teams to optimize Self-Serve and Direct-Sales funnels, resulting in a remarkable 80% revenue growth. ● Enhanced outbound conversion rates by more than 20% through improved Business Development Representative (BDR) planning. ● Created and orchestrated market-specific sales and marketing events to increase brand visibility and engagement.
Job: PART^ - making shared rides happen — Founder & CEO · 2018-09 – 2020-06 · 1y 9mo — ● Pioneered solutions for ride-sharing's supply and demand challenges, streamlining the process to a simple 2-click flow for ride-sharing at select locations. ● Developed a robust mobile-first platform and established partnerships with airports, offering an optimal combination of service, speed, and cost.
Job: Dropbox — Territory Sales Manager · 2017-01 – 2018-09 · 1y 8mo — ● Successfully expanded Dropbox Business into new markets and territories, leveraging data insights to inform strategic decisions. ● Hired, managed, and coached Business Development Representatives (BDRs) and Account Executives (Mid-Market and Enterprise), resulting in increased conversion rates. ● Established a robust outbound engine, achieving an 18% QoQ conversion improvement. ● Continuously monitored and optimized sales funnel performance, meeting and exceeding key performance indicators and forecasts.
Job: Dropbox — Enterprise Account Executive · 2015-12 – 2017-01 · 1y 1mo — ● Launched Dropbox Business in Israel through cross-functional sales and marketing efforts. ● Pioneered a new Managed Self-Serve Agreement (MSSA) in the Education (EDU) vertical, valued at over $2 million in Annual Recurring Revenue (ARR). ● Negotiated strategic agreements with large public and private organizations, resulting in an impressive 907% year-over-year revenue growth. ● Consistently ranked as a top performer in FY17 and FY18.
Job: NICE — Sales Engineer (France, BeNeLux and DACH) · 2013-01 – 2015-12 · 2y 11mo — ● Orchestrated the entire pre-sales cycle, including sales, marketing, trade shows, and demonstrations. ● Managed an extensive network of resellers and strategic partners across EMEA, facilitating expansions and enterprise projects, including large-scale RFPs, RFQs, and Tenders. ● Significantly scaled product adoption and revenue across the partnership network in Europe.
Job: NICE — Project Engineer (France BeNeLux) · 2011-09 – 2013-01 · 1y 4mo — ● Achieved a 30% reduction in installation time by optimizing and implementing new processes. ● Successfully managed complex and sensitive projects within highly regulated industries, such as Government, Banking, and Financial Services.
Job: Gilat Satellite Networks — Customer Support Engineer - Tier III · 2009-03 – 2011-09 · 2y 6mo — ● Managed day-to-day business and technical activities across three remote offices and teams. ● Led satellite engineering installations at customer sites globally, implementing complex communication infrastructure, telephony, and PSTN.

Skills

Satellite InstallationSales MotivationEnglish TranslationHigh Performance TeamsKey Performance IndicatorsCustomer RetentionPartnership DevelopmentSales GrowthMarket ResearchSales Territory ManagementCustomer SatisfactionPolyglotGo-to-Market StrategyTechnology Pre-SalesAccelerated GrowthRevenue Cycle ManagementData AnalysisCross-functional CollaborationsIntegrated Product DevelopmentLevel A & B qualified

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Eyal R.

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