Elena S.

Lead Data Analyst @ Tebra | GTM Analytics | B2B SaaS

Tebraex-Fountainex-Mangomint

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Creative data professional with over ten years experience serving tech start-ups and corporations.

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I work primarily in go-to-market analytics, aiding Sales, Revenue Operations, Marketing, Customer Success, and Product teams with the data they need to set strategy and excel in GTM motions. My toolbox includes SQL, Microsoft Excel, Looker, Tableau, R, and Python. I pair the technical with the creative, able to perform deep research into diverse data sources across Marketo, Google Analytics, Salesforce, public record resources, and many others, tying value together and creating executive stakeholder reports, while also aiding with copy, visuals, and market research for prospect outreach. I'm equally comfortable performing statistical analysis, creating a dashboard via Looker, Hex, or Tableau, writing a marketing report, or giving a data talk at a conference. I'm an all-hands-on-deck employee who has manually coded thousands of data points, run my company's social media presence, boot-strapped a marketing analytics dashboard suite in the space of hours, and been placed within diverse teams such as Data, Marketing, Product, and Revenue Operations. All companies have data. It's often complex, spread across sources, and difficult to condense. I'm most interested in using data to drive revenue, having supported millions in sales pipeline through the development of cost savings calculators and crafting compelling data stories to highlight customer performance. I can provide value immediately while working toward data processes that work and drive transparency. My greatest asset is that I'm not afraid of a little manual elbow grease to get a project going, especially for last-minute business needs. Paired with my programming knowledge, I possess a unique understanding of how a company's data fits together, and where the stories lie.