Ed Howell

About

I’ve spent most of my career building new things. That started early on at Strange Thoughts & Arcade Strange, where I led teams to take brands' wildest experiential ideas and bring them to life. Since then, through my work at Duel, that’s remained a consistent thread in where I thrive: taking something that is still forming, building a system around it and helping make it real. I’m drawn to work that sits in that slightly undefined space. New projects, new processes, new ways of doing things. I like figuring out what something could become, then building the structure around it so it has a chance to work. Now, as Head of GTM Engineering at Duel, that means working across marketing, sales, customer teams and operations to improve how our go-to-market function works as a whole. A lot of my focus is on the systems, workflows and AI-enabled processes that help teams work better together, reduce unnecessary friction, and create a smoother experience from first interaction through to renewal.

Company history

1. 
   Duel TechPartnerships Lead2023-03 – 2024-05 · 1y 2mo
2. 
   Duel TechMarketing Associate2014-11 – 2015-07 · 8 mo
3. 
   Strange ThoughtsDirector2020-05 – 2023-02 · 2y 9mo
4. 
   Duel TechHead of Strategic Marketing2024-05 – 2026-01 · 1y 8mo
5. 
   Duel TechHead of GTM EngineeringHead of GTM Engineering2026-01 – present · 7 mo
6. 
   LandmrkAccount Manager2015-11 – 2018-06 · 2y 7mo
7. 
   Arcade StrangeCo-Founder and GM2018-06 – 2023-02 · 4y 8mo

Skills

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