Dimpal Hirani

B2B Marketing Manager | Scaling Demand Gen & Sales Alignment

HPex-ASUSex-Expedite

“

With over a decade in B2B marketing, I am a commercially focused marketer with a genuine passion for building high-velocity, full-funnel demand generation engines - the kind that actually turn brand awareness into measurable revenue pipeline.

More

Most of my career has been spent in the fast-paced tech sector across SaaS, MIS, and WFM solutions, navigating complex B2B environments. I have a proven track record of partnering with leaders to develop marketing initiatives that align with corporate objectives whilst owning the sales pipeline and the entire lead-to-revenue lifecycle. Targeting audiences in complex environments has taught me how to quickly dissect ICPs and firmographics to build demand-generation programs that cut through the noise. My approach is rooted in a data-first mindset, a content strategy that maps directly to the customer buying cycle, and close collaboration with sales and product teams - across platforms including HubSpot, Salesforce, and Marketo. I also embrace AI as an efficiency tool to enhance productivity, allowing me to keep my focus on high-level strategy, innovative ideas, and analytical work. In the ever-changing world of AI, I enjoy consuming marketing content such as podcasts, webinars, and face-to-face events to stay ahead of the curve on new ways we can leverage emerging tech to drive operational efficiency. I bring energy, adaptability, and a sharp commercial focus to everything I do. I believe great marketing should be measurable, credible, and tightly aligned to what a business needs to scale.