GTM Index
Submit a playbook

Aik Arutiunian

GTM Lead | Enterprise, ABM, Strategic Accounts @ HP

Location n/a
HPex-Provectus, Incex-SoftServe

I’m a GTM, marketing strategy and ABM leader working across global B2B tech, SaaS across multiple sectors. In large global B2B organizations, I work on GTM performance, ABM, strategic accounts, and commercial decision-making.

More

My job is to get marketing, sales, regions, and leadership looking at the same reality: which accounts matter, where pipeline is moving or stuck, which signals matter, and what needs to For B2B service companies and SaaS, I bring senior GTM and marketing leadership on a fractional basis: sharper GTM strategy, stronger ABM and demand generation, and a marketing system that helps win best-fit Direct, pragmatic, structured, bias for IRONMAN Glory to Ukraine.

LinkedInBrowse people

Claim profile

Career Timeline

GTM Index

  1. HPJOB
    1. GTM Performance Lead, ABM…
      4M
    2. Lead, Partner Mktg Ops & S…
      1Y 1M
    3. Senior Advisor Alliance Pa…
      2Y 8M
  2. INDIVIDUAL CONSULTANTJOB
    1. Fractional CMO / GTM Advisor
      12Y 5M
  3. TRINETIXJOB
    1. Senior Dir Global Demand G…
      1Y 2M
  4. SOFTSERVEJOB
    1. Dir Demand Generation and…
      1Y
    2. Dir Demand Generation
      1Y 7M
  5. PROVECTUS,JOB
    1. Head Of Digital
      3Y 6M
  6. INTERNET MARKETING AGENCY NETPEAKJOB
    1. Content Mktg Advisor
      3Y 5M
  7. INTERSOGJOB
    1. Senior Mktg Communications…
      1Y 10M
  8. ACTUAL LIGHT MEDIAJOB
    1. Editorial Coordinator
      1Y 6M
  9. LIVINGSTON RESEARCHJOB
    1. Technical Writer
      2Y 1M

Time in market 15Y 7MOpen 2Closed 10Stints 12

gtmindex.io/p/aikarutunian

Skills

Go-to-Market StrategyAccount-Based MarketingBudget ManagementProgram ManagementReporting & AnalysisBusiness Process ImprovementCo-marketingConsultingStrategic AccountsExecutive ReportingPerformance ReportingCompliance ManagementOperations ManagementAnalytical SkillsStrategic PartnershipsStrategic Marketing ConsultancyCross-functional Team LeadershipBusiness Performance ManagementSales & Marketing AlignmentStrategic Marketing Management

Playbooks

All playbooks →

No playbooks indexed for this profile yet.

Browse all →