Diana Todorova

Corporate GTM Lead, SAP Central and Eastern Europe

Location n/a
SAPex-AtosOriginex-Stemo Ltd.

20+years experience in Software Business, Business Developement, Demand Generation, Digital transformation. Deep knowledge and proven success in SAP Solution Positioning cross Europe.

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Staring 2026 leading GTM transformation for Corporate Segment in SAP Central and Eastenr Since 2022 leading Sales Development for SAP Central and Eastern Europe, focused on increased value, volume and velocity for business stakeholders. Since 2018 driving Demand Management in various areas, like demand discovery; demand planning and demand Deep knowledge and proven success in SAP Solution Positioning cross Europe. Strong industry focus on Retail, Wholesale and Distribution; Consume Goods, Utilities and Public Sector. Driving customer transformation journeys towards cloud and AI adoption. Focused Specialities:Digital Sales, Digital Business Development, E2E Customer Value Journey, Go-to-Market and sales strategy design.

Career Timeline

GTM Index

  1. SAPJOB
    1. Corporate GTM Lead for Cen…
      6M
    2. Digital Sales Development…
      4Y 1M
    3. Demand Mgr, RISE with SAP…
      10M
    4. Demand Mgr, COO office - S…
      3Y 2M
    5. Demand Mgr for SAP South E…
      5M
    6. Senior Presales Executive
      2Y 11M
  2. ATOSORIGINJOB
    1. SAP Project Mgr
      2Y 4M
  3. STEMOJOB
    1. SAP Project Mgr
      3Y 1M
  4. VARNA BUSINESS SERVICIESJOB
    1. Sales and BD Dir
      2Y 7M
  5. VBSJOB
    1. SAP Logistics Consultant
      3Y 11M

Time in market 23Y 5MOpen 1Closed 9Stints 10

gtmindex.io/p/diana-todorova-8b97223

  1. Job: SAP — Demand Manager for SAP South East Europe · 2018-08 – 2019-01
  2. Job: SAP — Senior Presales Executive · 2015-09 – 2018-08
  3. Job: SAP — Demand Manager, RISE with SAP for Central and Eastern Europe · 2021-05 – 2022-03
  4. Job: AtosOrigin — SAP Project Manager · 2013-05 – 2015-09
  5. Job: Stemo Ltd. — SAP Project Manager · 2010-04 – 2013-05
  6. Job: Varna Business Servicies — Sales and Business Development Director · 2007-09 – 2010-04
  7. Job: SAP — Demand Manager, COO office - SAP Eastern Cluster · 2019-01 – 2022-03
  8. Job: SAP — Corporate GTM Lead for Central and Eastern Europe, SAP · 2026-02 – present
  9. Job: SAP — Digital Sales Development and Midmarket Program Leader for Central and Eastern Europe · 2022-03 – 2026-04
  10. Job: VBS — SAP Logistics Consultant · 2003-03 – 2007-02

Skills

Digital SalesSales ProcessesGo-to-Market StrategySAPSAP ImplementationBusiness ProcessBusiness Process DesignERPIT ManagementIT Service ManagementBusiness Process ImprovementCloud ComputingData MigrationManagement ConsultingBusiness DevelopmentSalesProject ManagementCRMAccount ManagementBusiness Strategy

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