Diana Todorova
Corporate GTM Lead, SAP Central and Eastern Europe
SAP20+years experience in Software Business, Business Developement, Demand Generation, Digital transformation. Deep knowledge and proven success in SAP Solution Positioning cross Europe.
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Staring 2026 leading GTM transformation for Corporate Segment in SAP Central and Eastenr Since 2022 leading Sales Development for SAP Central and Eastern Europe, focused on increased value, volume and velocity for business stakeholders. Since 2018 driving Demand Management in various areas, like demand discovery; demand planning and demand Deep knowledge and proven success in SAP Solution Positioning cross Europe. Strong industry focus on Retail, Wholesale and Distribution; Consume Goods, Utilities and Public Sector. Driving customer transformation journeys towards cloud and AI adoption. Focused Specialities:Digital Sales, Digital Business Development, E2E Customer Value Journey, Go-to-Market and sales strategy design.
GTM Index
- SAPJOB
- Corporate GTM Lead for Cen…6M
Corporate GTM Lead for Central and Eastern Europe, SAP
SAP
- Digital Sales Development…4Y 1M
Digital Sales Development and Midmarket Program Leader for Central and Eastern Europe
SAP
- Demand Mgr, RISE with SAP…10M
Demand Manager, RISE with SAP for Central and Eastern Europe
SAP
- Demand Mgr, COO office - S…3Y 2M
Demand Manager, COO office - SAP Eastern Cluster
SAP
- Demand Mgr for SAP South E…5M
Demand Manager for SAP South East Europe
SAP
- Senior Presales Executive2Y 11M
Senior Presales Executive
SAP
- ATOSORIGINJOB
- SAP Project Mgr2Y 4M
SAP Project Manager
AtosOrigin
- STEMOJOB
- SAP Project Mgr3Y 1M
SAP Project Manager
Stemo Ltd.
- VARNA BUSINESS SERVICIESJOB
- Sales and BD Dir2Y 7M
Sales and Business Development Director
Varna Business Servicies
- VBSJOB
- SAP Logistics Consultant3Y 11M
SAP Logistics Consultant
VBS
- Job: SAP — Demand Manager for SAP South East Europe · 2018-08 – 2019-01
- Job: SAP — Senior Presales Executive · 2015-09 – 2018-08
- Job: SAP — Demand Manager, RISE with SAP for Central and Eastern Europe · 2021-05 – 2022-03
- Job: AtosOrigin — SAP Project Manager · 2013-05 – 2015-09
- Job: Stemo Ltd. — SAP Project Manager · 2010-04 – 2013-05
- Job: Varna Business Servicies — Sales and Business Development Director · 2007-09 – 2010-04
- Job: SAP — Demand Manager, COO office - SAP Eastern Cluster · 2019-01 – 2022-03
- Job: SAP — Corporate GTM Lead for Central and Eastern Europe, SAP · 2026-02 – present
- Job: SAP — Digital Sales Development and Midmarket Program Leader for Central and Eastern Europe · 2022-03 – 2026-04
- Job: VBS — SAP Logistics Consultant · 2003-03 – 2007-02
Skills
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Amazon Web Services (AWS)