Dean Anderson 🔜 Gamescom
VP, Commercial, Dialect | Founding Team, Maitrics
A seasoned commercial operator and founder with extensive experience working at the intersection of tech and entertainment.
GTM Index
- MAITRICSJOB
- Founding GTM Lead1Y 5M
Founding GTM Lead
Maitrics
Maitrics is an agentic platform that connects short-term marketing signals & long-term brand building to revenue.
- DIALECT,JOB
- VP, Commerical3Y 1M
VP, Commerical
Dialect, Inc.
The voice of some of the world’s largest brands: Google, Logitech, Nvidia, Starbucks, Activision, Epic and Asus to name a few. Dialect is a truly integrated creative marketing agency specialising in gaming and consumer tech.
- BEYOND.JOB
- Co-Founder & CEO2Y 11M
Co-Founder & CEO
beyond.
Beyond was a platform that allowed anyone to earn rewards for creating and sharing content around their favourite games, movies and music.
- WASTE FROM HOMEJOB
- Head of BD3Y 10M
Head of Business Development
Waste From Home
An award-winning community-first digital marketing agency that brings entertainment brands and fans together. Acquired by Keywords Studios.
- NJLIVE PRODUCTIONJOB
- BD Mgr3Y 8M
Business Development Manager
NJLive Production
A creative event production agency launching the biggest AAA games globally. Acquired by Smile Events & Media.
- ZURU TOY COMPANYJOB
- International Sales & Mktg…9M
International Sales & Marketing Manager
ZURU Toy Company
Zuru Toys is an award-winning global innovator in toys, creating imaginative play experiences for children of all ages.
- REACHMEDIA NZJOB
- Sales Mgr SME1Y 10M
Sales Manager SME
Reachmedia NZ
A data-driven digital marketing agency supporting retail brands across New Zealand and Australia.
- Job: ZURU Toy Company — International Sales & Marketing Manager · 2013-04 – 2014-01 — Zuru Toys is an award-winning global innovator in toys, creating imaginative play experiences for children of all ages.
- Job: Waste From Home — Head of Business Development · 2017-10 – 2021-08 — An award-winning community-first digital marketing agency that brings entertainment brands and fans together. Acquired by Keywords Studios.
- Job: NJLive Production — Business Development Manager · 2014-03 – 2017-11 — A creative event production agency launching the biggest AAA games globally. Acquired by Smile Events & Media.
- Job: beyond. — Co-Founder & CEO · 2020-06 – 2023-05 — Beyond was a platform that allowed anyone to earn rewards for creating and sharing content around their favourite games, movies and music.
- Job: Maitrics — Founding GTM Lead · 2025-03 – present — Maitrics is an agentic platform that connects short-term marketing signals & long-term brand building to revenue.
- Job: Reachmedia NZ — Sales Manager SME · 2011-03 – 2013-01 — A data-driven digital marketing agency supporting retail brands across New Zealand and Australia.
- Job: Dialect, Inc. — VP, Commerical · 2023-07 – present — The voice of some of the world’s largest brands: Google, Logitech, Nvidia, Starbucks, Activision, Epic and Asus to name a few. Dialect is a truly integrated creative marketing agency specialising in gaming and consumer tech.
- School: Kings College
- School: Victoria University of Wellington — Bachelor of Design Innovation, Industrial and Product Design
Skills
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ex-Google